Mary Steenburgen Audience in Germany
Mary Steenburgen has an estimated audience of 314,046 people in Germany. 54.0% are female, 46.0% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Stradivarius, Defrutum, Vestfold University College.
The average Mary Steenburgen fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Stradivarius, Defrutum, Vestfold University College, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Mary Steenburgen audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Mary Steenburgen fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 36.5 |
| Estimated audience size | 314,046 |
Audience persona
The typical Mary Steenburgen fan in Germany is balanced, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,410 | 1.02× |
| Bayern | 48,845 | 0.97× |
| Niedersachsen | 31,682 | 1.04× |
| Hessen | 23,376 | 0.98× |
| Baden-Württemberg | 23,224 | 0.54× |
| Rheinland-Pfalz | 17,007 | 1.08× |
| Berlin | 15,499 | 1.1× |
| Sachsen | 14,206 | 0.92× |
| Schleswig-Holstein | 11,922 | 1.06× |
| Brandenburg | 11,325 | 1.16× |
| Sachsen-Anhalt | 9,496 | 1.17× |
| Thüringen | 8,792 | 1.1× |
| Hamburg | 6,238 | 0.88× |
| Mecklenburg-Vorpommern | 5,999 | 1× |
| Saarland | 3,926 | 1.02× |
| Bremen | 2,579 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Defrutum | 1.66× | Food & Beverages |
| Vestfold University College | 1.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.8% |
| United Kingdom | 7.0% |
| Canada | 5.2% |
See Mary Steenburgen audiences in other countries
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Frequently asked questions
How many fans does Mary Steenburgen have in Germany?
Mary Steenburgen has an estimated audience of 314,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mary Steenburgen fans?
54.0% of Mary Steenburgen fans are female, 46.0% are male, with an average age of 36.5 years.
Which brands do Mary Steenburgen fans like most?
Mary Steenburgen fans show strongest brand affinity for Stradivarius (1.97×), Defrutum (1.66×), and Vestfold University College (1.71×) over the country average.
Where do Mary Steenburgen fans live in Germany?
Mary Steenburgen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,410), Bayern (reach 48,845), and Niedersachsen (reach 31,682). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mary Steenburgen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.