Rascasse Audience Intelligence

Mary Steenburgen Audience in Germany

A data profile of the people who buy, follow and care about Mary Steenburgen in Germany — modelled from more than twelve digital signal sources. Mary Steenburgen has an estimated audience of 285,336 people in Germany.

#1253among Actor Actress or TV Star in Germany#3852among Person in Germany#3028in Movies & TV

The average Mary Steenburgen fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Grease (musical), Nature, Family, with strongest over-indexing on Grease (musical) (42.18× the country average).

Demographically, the Mary Steenburgen audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mary Steenburgen fan in Germany is balanced, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for Grease (musical).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mary Steenburgen profile in Germany.

Audience size
285K
in Germany
Gender
54.0%♀
46.0% male
Age
36.5
average years
Country rank
#17988
Person in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mary Steenburgen fans

54.0% are female, 46.0% are male, average age 36.5.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Mary Steenburgen audience in Germany
MetricValue
Female54.0%
Male46.0%
Average age36.5
Estimated audience size285,336
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Mary Steenburgen audience in Germany
Age bracketShare%
16-1934%
20-2912%
30-3913%
40-4927%
50+14%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Mary Steenburgen audience comes from Germany.

Worldwide audience distribution share by country for Mary Steenburgen
CountryShare
United States45.9%
United Kingdom7.1%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mary Steenburgen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mary Steenburgen fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.20×
02Brandenburg~10K1.15×
03Schleswig-Holstein~10K1.09×
04Thüringen~9K1.08×
05Berlin~10K1.06×
06Rheinland-Pfalz~20K1.05×
07Saarland~4K1.05×
08Mecklenburg-Vorpommern~6K1.03×
09Niedersachsen~30K1.02×
10Nordrhein-Westfalen~70K0.98×
11Bremen~3K0.96×
12Bayern~50K0.94×
13Hessen~20K0.92×
14Sachsen~10K0.92×
15Hamburg~6K0.88×
16Baden-Württemberg~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Mary Steenburgen, Germany
0.69×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mary Steenburgen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mary Steenburgen audience
#·InterestCategoryAffinity×
01Grease (musical)Music & Radio42.18×
02VacationsTravel & Leisure3.05×
03NatureHome & Garden3.04×
04FamilyKids & Family2.46×
05SwimsuitFashion & Accessoires2.37×
06EmbroideryHome & Garden2.27×
07WalkingSports2.21×
08EmailTechnology & Electronics2.03×
09CHECK24Business & Career1.96×
10BulldogPets & Animals1.90×
11French BulldogPets & Animals1.88×
12Yorkshire TerrierPets & Animals1.87×
13Labrador RetrieverPets & Animals1.85×
14Shih TzuPets & Animals1.85×
15BeaglePets & Animals1.84×
16Doberman PinscherPets & Animals1.83×
17Siberian HuskyPets & Animals1.75×
18British ShorthairPets & Animals1.70×
19CrochetHome & Garden1.64×
20GermanyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mary Steenburgen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mary Steenburgen audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mary Steenburgen audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mary Steenburgen have in Germany?

Mary Steenburgen has an estimated audience of 285,336 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mary Steenburgen fans?

54.0% of Mary Steenburgen fans are female, 46.0% are male, with an average age of 36.5 years.

03

Which brands do Mary Steenburgen fans like most?

Mary Steenburgen fans show strongest brand affinity for Grease (musical) (42.18×), Nature (3.04×), and Family (2.46×) over the country average.

04

Where do Mary Steenburgen fans live in Germany?

Mary Steenburgen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mary Steenburgen fans also like?

Beyond Mary Steenburgen itself, the audience over-indexes on Nature (3.04×), Family (2.46×), Vacations (3.05×), and Germany (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Mary Steenburgen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mary Steenburgen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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