Rascasse Audience Intelligence

Living history Audience in United States

A data profile of the people who buy, follow and care about Living history in United States — modelled from more than twelve digital signal sources. Living history has an estimated audience of 1,088,444 people in United States.

#8381among Topic in United States

The average Living history fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gene Simmons, Hacksaw Ridge, Melissa Joan Hart, with strongest over-indexing on Gene Simmons (30.52× the country average).

Demographically, the Living history audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Living history fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Gene Simmons.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Living history profile in United States.

Audience size
1.1M
in United States
Gender
59.8%♀
40.2% male
Age
41.5
average years
Country rank
#22355
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Living history fans

59.8% are female, 40.2% are male, average age 41.5.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Living history audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.5
Estimated audience size1,088,444
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Living history audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3916%
40-4921%
50+29%
Fig. 04

Worldwide distribution

58.8%

of the worldwide Living history audience comes from United States.

Worldwide audience distribution share by country for Living history
CountryShare
United States58.8%
United Kingdom13.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Living history audience in United States is strongest.

Fig. 05

Top regions by affinity

Living history fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~10K1.52×
02Alaska~3K1.36×
03Vermont~3K1.36×
04South Dakota~3K1.30×
05North Dakota~3K1.21×
06Montana~4K1.19×
07Delaware~3K1.12×
08Maine~4K1.11×
09Rhode Island~4K1.10×
10Hawaii~5K1.07×
11West Virginia~5K1.06×
12New Hampshire~5K1.06×
13Nebraska~6K1.05×
14Idaho~6K1.04×
15Washington, District of Columbia~3K1.04×
16New Mexico~5K1.00×
17Mississippi~9K0.99×
18Arkansas~9K0.98×
19Kansas~8K0.96×
20Utah~9K0.95×
21Wisconsin~20K0.93×
22Oklahoma~10K0.92×
23Missouri~20K0.91×
24South Carolina~10K0.91×
25Louisiana~10K0.91×
26Kentucky~10K0.91×
27Oregon~10K0.91×
28Connecticut~10K0.91×
29Nevada~10K0.91×
30Alabama~10K0.90×
31Virginia~20K0.89×
32Washington~20K0.89×
33Indiana~20K0.89×
34Minnesota~10K0.88×
35Tennessee~20K0.87×
36Maryland~20K0.87×
37Georgia~30K0.86×
38Colorado~10K0.86×
39Pennsylvania~30K0.84×
40Arizona~20K0.84×
41Massachusetts~20K0.84×
42New Jersey~20K0.83×
43Ohio~30K0.81×
44North Carolina~30K0.81×
45Michigan~20K0.81×
46Illinois~30K0.77×
47New York~40K0.73×
48Florida~50K0.67×
49Texas~60K0.63×
50California~70K0.59×
Fig. 06

Affinity by region

Affinity by region — Living history, United States
0.59×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Living history audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Living history audience
#·InterestCategoryAffinity×
01Melissa Joan HartMovies & TV33.25×
02Hacksaw RidgeMovies & TV30.59×
03Gene SimmonsMusic & Radio30.52×
04Roseanne BarrMovies & TV25.44×
05Tori KellyMusic & Radio23.10×
06Luther (TV series)Movies & TV22.88×
07Kate BushMusic & Radio20.22×
08Judy GarlandMovies & TV18.92×
09Candace Cameron BureMovies & TV15.26×
10Model buildingKids & Family13.93×
11ExxonMobilCars & Mobility11.86×
12Heartland (Canadian TV series)Movies & TV11.45×
13Sustainable energyHome & Garden9.01×
14Renewable energyBusiness & Career7.49×
15FedExBusiness & Career6.13×
16Weather forecastingHome & Garden6.03×
17First class travelTravel & Leisure4.48×
18Solar energyHome & Garden3.71×
19Mortgage loansBusiness & Career3.23×
20PinterestInternet & Social Media2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Living history audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Living history audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.91×
SustainabilityBALANCE2.55×
IndividualismJOY2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Living history audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.71×
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Living history have in United States?

Living history has an estimated audience of 1,088,444 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Living history fans?

59.8% of Living history fans are female, 40.2% are male, with an average age of 41.5 years.

03

Which brands do Living history fans like most?

Living history fans show strongest brand affinity for Gene Simmons (30.52×), Hacksaw Ridge (30.59×), and Melissa Joan Hart (33.25×) over the country average.

04

Where do Living history fans live in United States?

Living history fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Living history fans also like?

Beyond Living history itself, the audience over-indexes on Hacksaw Ridge (30.59×), Melissa Joan Hart (33.25×), Judy Garland (18.92×), and Sustainable energy (9.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Living history audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Living history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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