Living history Audience in United States

Living history logo

Living history has an estimated audience of 1,088,444 people in United States. 59.8% are female, 40.2% are male, average age 41.5. Top regions: California, New York, Texas. Top brand affinities: Urban Outfitters, Alaska, Jaws, Pillow, Tezz.

The average Living history fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Urban Outfitters, Alaska, Jaws, with strongest over-indexing on Urban Outfitters (15.79× the country average). Demographically, the Living history audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Living history fans

Demographic split for Living history audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.5
Estimated audience size1,088,444

Audience persona

The typical Living history fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Living history in United States
RegionReachAffinity
California47,3950.4×
New York40,2710.66×
Texas37,9490.41×
Pennsylvania26,7560.73×
Iowa22,5182.51×
Florida22,3060.3×
Ohio21,0170.63×
Illinois19,5660.54×
North Carolina19,1840.59×
New Jersey18,5860.67×
Virginia16,5470.62×
Tennessee14,3960.66×
Georgia14,2710.43×
Washington12,6570.58×
Missouri12,4880.71×
Indiana12,3790.62×
Michigan12,3630.43×
South Carolina12,1760.74×
Massachusetts12,1290.57×
Maryland10,8320.58×
Colorado10,1780.59×
Oregon8,3780.67×
Arizona8,1990.37×
Mississippi8,1150.9×
Minnesota7,6060.49×
Kentucky7,5170.55×
West Virginia7,2571.43×
Louisiana7,2150.51×
Arkansas7,2090.8×
Oklahoma7,0500.58×
Connecticut6,7460.62×
Alabama6,7160.44×
Alaska6,6852.87×
Wisconsin6,6220.4×
Utah6,5740.67×
Nebraska6,3061.16×
South Dakota6,2322.48×
Kansas6,1880.72×
Idaho6,1861.13×
Hawaii5,9101.26×
Montana5,8281.93×
North Dakota5,6012.5×
New Hampshire5,5201.29×
Wyoming5,4193.36×
New Mexico5,3770.99×
Nevada5,3600.51×
Rhode Island5,3301.54×
Maine5,3271.37×
Vermont5,2422.74×
Delaware4,7731.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Living history audience
BrandAffinityCategory
Urban Outfitters15.79×Shopping
Alaska1.99×Travel & Leisure
Jaws4.45×Movies & TV
Pillow1.5×Home & Garden
Tezz4.81×Movies & TV
Nebraska Cornhuskers football2.42×Sports
Home staging3.48×Home & Garden
Steampunk3.17×Fashion & Accessoires
Unique Gifts1.52×Shopping
Jesse Plemons2.19×Movies & TV
Charlamagne Tha God5.89×Movies & TV
Grammarly2.78×Business & Career
Nipsey Hussle3.33×Music & Radio
Corona (band)2.93×Music & Radio
Staycation1.6×Home & Garden
Sinaloa1.6×Travel & Leisure
Vicky Kaushal5.85×Movies & TV
Glossier2.16×Beauty & Wellness
Queens College, City University of New York2.91×Business & Career
Winemaking1.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Living history audience
TraitClusterScore
PatriotismCONSERVATISM9.01
LGBTQ+ IdentityOPEN2.64
IndividualismJOY1.56
SustainabilityBALANCE1.33
Need for SecurityCONSERVATISM1.3
SpiritualityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Living history
CountryShare
United States58.8%
United Kingdom13.2%
Italy4.3%

See Living history audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Living history have in United States?

Living history has an estimated audience of 1,088,444 people in United States, concentrated in California and New York.

What is the gender split and age of Living history fans?

59.8% of Living history fans are female, 40.2% are male, with an average age of 41.5 years.

Which brands do Living history fans like most?

Living history fans show strongest brand affinity for Urban Outfitters (15.79×), Alaska (1.99×), and Jaws (4.45×) over the country average.

Where do Living history fans live in United States?

Living history fans in United States are most concentrated in California (reach 47,395), New York (reach 40,271), and Texas (reach 37,949). These three regions account for the largest share of the active audience.

What other brands do Living history fans also like?

Beyond Living history itself, the audience over-indexes on Alaska (1.99×), Jaws (4.45×), Pillow (1.5×), and Tezz (4.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Living history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.