Rascasse Audience Intelligence

family films Audience in United States

A data profile of the people who buy, follow and care about family films in United States — modelled from more than twelve digital signal sources. family films has an estimated audience of 2,985,538 people in United States.

#44among Movie genre in United States#5129among Topic in United States#1365in Movies & TV

The average family films fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gene Simmons, Judy Garland, Teresa Palmer, with strongest over-indexing on Gene Simmons (31.31× the country average).

Demographically, the family films audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical family films fan in United States is more female, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Gene Simmons.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the family films profile in United States.

Audience size
3M
in United States
Gender
64.7%♀
35.3% male
Age
34.9
average years
Country rank
#10356
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of family films fans

64.7% are female, 35.3% are male, average age 34.9.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for family films audience in United States
MetricValue
Female64.7%
Male35.3%
Average age34.9
Estimated audience size2,985,538
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the family films audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

27.3%

of the worldwide family films audience comes from United States.

Worldwide audience distribution share by country for family films
CountryShare
United States27.3%
Japan11.4%
India9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the family films audience in United States is strongest.

Fig. 05

Top regions by affinity

family films fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.14×
02Vermont~6K1.10×
03North Dakota~7K1.08×
04South Dakota~7K1.06×
05Montana~9K1.05×
06Delaware~9K1.04×
07North Carolina~90K1.03×
08Arkansas~30K1.03×
09Oklahoma~30K1.02×
10Maine~10K1.02×
11Rhode Island~10K1.02×
12Alabama~40K1.01×
13Mississippi~20K1.00×
14Idaho~10K1.00×
15West Virginia~10K1.00×
16Hawaii~10K1.00×
17New Hampshire~10K1.00×
18Kansas~20K0.99×
19Utah~30K0.98×
20Iowa~20K0.98×
21New Mexico~10K0.98×
22Nebraska~10K0.98×
23Washington, District of Columbia~9K0.98×
24Indiana~50K0.97×
25Kentucky~40K0.97×
26Washington~60K0.96×
27Minnesota~40K0.96×
28Louisiana~40K0.96×
29Oregon~30K0.96×
30Missouri~50K0.95×
31Connecticut~30K0.95×
32Wisconsin~40K0.94×
33Nevada~30K0.94×
34Texas~200K0.93×
35Arizona~60K0.93×
36Tennessee~60K0.93×
37Colorado~40K0.93×
38South Carolina~40K0.93×
39Illinois~90K0.92×
40Maryland~50K0.92×
41California~300K0.91×
42Ohio~80K0.91×
43Michigan~70K0.91×
44New Jersey~70K0.91×
45Pennsylvania~90K0.90×
46Virginia~70K0.90×
47New York~100K0.89×
48Georgia~80K0.89×
49Massachusetts~50K0.89×
50Florida~200K0.81×
Fig. 06

Affinity by region

Affinity by region — family films, United States
0.81×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the family films audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for family films audience
#·InterestCategoryAffinity×
01Teresa PalmerMovies & TV35.16×
02Gene SimmonsMusic & Radio31.31×
03Melissa Joan HartMovies & TV30.14×
04Roseanne BarrMovies & TV28.62×
05OrphanKids & Family26.37×
06Hacksaw RidgeMovies & TV26.22×
07Avan JogiaMovies & TV25.84×
08Kate BushMusic & Radio25.11×
09Luther (TV series)Movies & TV24.13×
10Judy GarlandMovies & TV22.99×
11Tori KellyMusic & Radio14.17×
12Kelsey GrammerMovies & TV13.65×
13Heartland (Canadian TV series)Movies & TV10.24×
14Candace Cameron BureMovies & TV9.39×
15ZootopiaMovies & TV8.57×
16Kirsten DunstMovies & TV8.23×
17Diaper bagKids & Family4.48×
18Web serverTechnology & Electronics4.42×
19AdoptionKids & Family3.53×
20Britney SpearsMusic & Radio2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the family films audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by family films audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Urban LifestyleOPEN1.37×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by family films audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does family films have in United States?

family films has an estimated audience of 2,985,538 people in United States, concentrated in California and Texas.

02

What is the gender split and age of family films fans?

64.7% of family films fans are female, 35.3% are male, with an average age of 34.9 years.

03

Which brands do family films fans like most?

family films fans show strongest brand affinity for Gene Simmons (31.31×), Judy Garland (22.99×), and Teresa Palmer (35.16×) over the country average.

04

Where do family films fans live in United States?

family films fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do family films fans also like?

Beyond family films itself, the audience over-indexes on Judy Garland (22.99×), Teresa Palmer (35.16×), Hacksaw Ridge (26.22×), and Avan Jogia (25.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See family films audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for family films. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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