family films Audience in United States

family films logo

family films has an estimated audience of 2,985,538 people in United States. 64.7% are female, 35.3% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Google Home, Goop, Wok, Grinch, Dog breed.

The average family films fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Home, Goop, Wok, with strongest over-indexing on Google Home (30.83× the country average). Demographically, the family films audience skews more female with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of family films fans

Demographic split for family films audience in United States
MetricValue
Female64.7%
Male35.3%
Average age34.9
Estimated audience size2,985,538

Audience persona

The typical family films fan in United States is more female, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Home.

Top regions in United States

Top regions ranked by reach for family films in United States
RegionReachAffinity
California305,6810.93×
Texas210,3690.82×
Florida143,0710.71×
New York125,3400.75×
North Carolina86,7620.97×
Illinois83,8620.84×
Pennsylvania72,8190.72×
Georgia70,5870.77×
Ohio67,9620.74×
Michigan57,0240.73×
Washington54,7720.91×
Virginia53,9930.74×
New Jersey50,0770.66×
Arizona49,0690.8×
Indiana48,2260.88×
Missouri45,6900.95×
Tennessee45,5190.76×
Alabama40,9540.98×
South Carolina39,8130.89×
Massachusetts39,1060.66×
Oregon38,5381.13×
Louisiana37,8860.98×
Maryland36,1080.7×
Minnesota34,3580.8×
Colorado33,9300.72×
Wisconsin31,7250.71×
Kentucky29,3820.78×
Kansas29,3471.25×
Oklahoma28,6610.86×
Arkansas24,4220.99×
Utah24,0540.9×
Mississippi23,3670.95×
Iowa21,8910.89×
Connecticut21,0260.7×
Nevada19,0640.66×
Idaho17,8141.19×
West Virginia15,8861.14×
New Mexico13,6620.91×
Alaska13,5892.13×
Hawaii12,0120.94×
Nebraska11,9020.79×
Montana11,8461.43×
South Dakota11,6921.69×
North Dakota11,3841.86×
New Hampshire11,2200.95×
Wyoming11,0152.49×
Rhode Island10,8341.14×
Maine10,8271.01×
Vermont10,6562.03×
Delaware9,7021.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for family films audience
BrandAffinityCategory
Google Home30.83×Technology & Electronics
Goop14.92×Internet & Social Media
Wok13.01×Food & Beverages
Grinch6.61×Movies & TV
Dog breed1.7×Pets & Animals
Vocal harmony6.12×Music & Radio
Karbala10.21×Travel & Leisure
Grace Slick9.01×Music & Radio
headspace9.23×Health
Glossier5.2×Beauty & Wellness
Hibachi7.53×Food & Beverages
Jaws5×Movies & TV
Hitchcock (film)13.08×Movies & TV
Governor of Michigan6.47×Politics & Society
3D printing2.16×Technology & Electronics
Nationality1.69×Politics & Society
Nebraska Cornhuskers football2.79×Sports
JDSU2.35×Business & Career
Bank account1.88×Business & Career
Gran Torino5.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by family films audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Family OrientationCONSERVATISM1.55
ExtroversionTHRILL1.36
Urban LifestyleOPEN1.34
IndividualismJOY1.29
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for family films
CountryShare
United States27.3%
Japan11.4%
India9.2%

See family films audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does family films have in United States?

family films has an estimated audience of 2,985,538 people in United States, concentrated in California and Texas.

What is the gender split and age of family films fans?

64.7% of family films fans are female, 35.3% are male, with an average age of 34.9 years.

Which brands do family films fans like most?

family films fans show strongest brand affinity for Google Home (30.83×), Goop (14.92×), and Wok (13.01×) over the country average.

Where do family films fans live in United States?

family films fans in United States are most concentrated in California (reach 305,681), Texas (reach 210,369), and Florida (reach 143,071). These three regions account for the largest share of the active audience.

What other brands do family films fans also like?

Beyond family films itself, the audience over-indexes on Goop (14.92×), Wok (13.01×), Grinch (6.61×), and Dog breed (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for family films. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.