Rascasse Audience Intelligence

family films Audience in Germany

A data profile of the people who buy, follow and care about family films in Germany — modelled from more than twelve digital signal sources. family films has an estimated audience of 285,362 people in Germany.

#53among Movie genre in Germany#6329among Topic in Germany#3027in Movies & TV

The average family films fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Teresa Palmer, Jon Voight, Judy Garland, with strongest over-indexing on Teresa Palmer (83.56× the country average).

Demographically, the family films audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical family films fan in Germany is more female, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Teresa Palmer.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the family films profile in Germany.

Audience size
285K
in Germany
Gender
61.5%♀
38.5% male
Age
33.8
average years
Country rank
#17984
Topic in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of family films fans

61.5% are female, 38.5% are male, average age 33.8.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for family films audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age33.8
Estimated audience size285,362
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the family films audience in Germany
Age bracketShare%
16-1930%
20-2924%
30-3922%
40-4917%
50+8%
Fig. 04

Worldwide distribution

2.6%

of the worldwide family films audience comes from Germany.

Worldwide audience distribution share by country for family films
CountryShare
United States27.3%
Japan11.4%
India9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the family films audience in Germany is strongest.

Fig. 05

Top regions by affinity

family films fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.18×
02Saarland~4K1.07×
03Mecklenburg-Vorpommern~6K1.02×
04Berlin~10K1.01×
05Sachsen-Anhalt~7K1.00×
06Thüringen~7K1.00×
07Schleswig-Holstein~10K0.97×
08Brandenburg~9K0.97×
09Hamburg~6K0.96×
10Rheinland-Pfalz~10K0.95×
11Hessen~20K0.94×
12Sachsen~10K0.94×
13Niedersachsen~30K0.93×
14Nordrhein-Westfalen~60K0.91×
15Baden-Württemberg~40K0.91×
16Bayern~40K0.87×
Fig. 06

Affinity by region

Affinity by region — family films, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the family films audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for family films audience
#·InterestCategoryAffinity×
01Teresa PalmerMovies & TV83.56×
02Jon VoightMovies & TV65.87×
03Stacey DashFashion & Accessoires56.36×
04Canon PowerShotTechnology & Electronics55.49×
05Katharine McPheeMovies & TV55.38×
06Mountain DewFood & Beverages49.85×
07Melissa Joan HartMovies & TV48.50×
08Haruki MurakamiLiterature38.52×
09Gene SimmonsMusic & Radio37.51×
10Eric CantonaSports25.61×
11The NutcrackerMusic & Radio24.96×
12Judy GarlandMovies & TV23.76×
13Renée ZellwegerMovies & TV20.00×
14Jaden SmithMovies & TV17.70×
15ZootopiaMovies & TV16.51×
16Marlon BrandoMovies & TV14.10×
17Mel GibsonMovies & TV12.52×
18Zoe SaldanaMovies & TV12.20×
19Christian BaleMovies & TV11.68×
20Walt Disney WorldTravel & Leisure6.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the family films audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by family films audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.32×
ExtroversionTHRILL1.62×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by family films audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.70×
Sports ActivityPOWER0.77×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does family films have in Germany?

family films has an estimated audience of 285,362 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of family films fans?

61.5% of family films fans are female, 38.5% are male, with an average age of 33.8 years.

03

Which brands do family films fans like most?

family films fans show strongest brand affinity for Teresa Palmer (83.56×), Jon Voight (65.87×), and Judy Garland (23.76×) over the country average.

04

Where do family films fans live in Germany?

family films fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do family films fans also like?

Beyond family films itself, the audience over-indexes on Jon Voight (65.87×), Judy Garland (23.76×), Melissa Joan Hart (48.5×), and Stacey Dash (56.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in Germany

See family films audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for family films. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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