family films Audience in Germany
family films has an estimated audience of 285,362 people in Germany. 61.5% are female, 38.5% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oral, Kazakhstan, Rossmann, Katinka Hosszú, Kodiak, Alaska, Home Office.
The average family films fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oral, Kazakhstan, Rossmann, Katinka Hosszú, with strongest over-indexing on Oral, Kazakhstan (59.28× the country average). Demographically, the family films audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of family films fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 33.8 |
| Estimated audience size | 285,362 |
Audience persona
The typical family films fan in Germany is more female, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Oral, Kazakhstan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,292 | 1.03× |
| Bayern | 36,394 | 0.79× |
| Baden-Württemberg | 30,235 | 0.78× |
| Niedersachsen | 22,498 | 0.81× |
| Berlin | 21,965 | 1.72× |
| Hessen | 21,165 | 0.97× |
| Rheinland-Pfalz | 10,523 | 0.74× |
| Brandenburg | 8,253 | 0.93× |
| Schleswig-Holstein | 7,511 | 0.73× |
| Sachsen | 7,413 | 0.53× |
| Hamburg | 7,343 | 1.14× |
| Sachsen-Anhalt | 6,023 | 0.81× |
| Thüringen | 5,932 | 0.82× |
| Mecklenburg-Vorpommern | 4,837 | 0.89× |
| Saarland | 4,808 | 1.37× |
| Bremen | 4,719 | 1.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oral, Kazakhstan | 59.28× | Travel & Leisure |
| Rossmann | 1.9× | Shopping |
| Katinka Hosszú | 79.58× | Sports |
| Kodiak, Alaska | 25.5× | Travel & Leisure |
| Home Office | 1.94× | Business & Career |
| Goop | 11.93× | Internet & Social Media |
| Saving | 2.13× | Business & Career |
| Gil Ofarim | 1.63× | Music & Radio |
| Helmond | 29.45× | Travel & Leisure |
| Progressive rock | 1.85× | Music & Radio |
| CAC 40 | 1.65× | Business & Career |
| Harriet Tubman | 7.02× | Politics & Society |
| Jesolo | 8.81× | Travel & Leisure |
| Este, Veneto | 2.7× | Travel & Leisure |
| Hang Seng Index | 6.55× | Business & Career |
| Time (magazine) | 2× | News |
| Pleural effusion | 3.05× | Health |
| Handmade Gifts | 1.65× | Kids & Family |
| The Fader | 4.83× | Music & Radio |
| Eindhoven | 1.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.02 |
| Individualism | JOY | 1.69 |
| Convenience Orientation | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.26 |
| Spirituality | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 11.4% |
| India | 9.2% |
See family films audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does family films have in Germany?
family films has an estimated audience of 285,362 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of family films fans?
61.5% of family films fans are female, 38.5% are male, with an average age of 33.8 years.
Which brands do family films fans like most?
family films fans show strongest brand affinity for Oral, Kazakhstan (59.28×), Rossmann (1.9×), and Katinka Hosszú (79.58×) over the country average.
Where do family films fans live in Germany?
family films fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,292), Bayern (reach 36,394), and Baden-Württemberg (reach 30,235). These three regions account for the largest share of the active audience.
What other brands do family films fans also like?
Beyond family films itself, the audience over-indexes on Rossmann (1.9×), Katinka Hosszú (79.58×), Kodiak, Alaska (25.5×), and Home Office (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for family films. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.