Wild horse Audience in Germany
Wild horse has an estimated audience of 1,690,974 people in Germany. 74.3% are female, 25.7% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Arabian horse, Mongolia, Paul Schockemöhle, Tagesschau, Pets.
The average Wild horse fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Arabian horse, Mongolia, Paul Schockemöhle, with strongest over-indexing on Arabian horse (9.1× the country average). Demographically, the Wild horse audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Wild horse fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 40.0 |
| Estimated audience size | 1,690,974 |
Audience persona
The typical Wild horse fan in Germany is more female, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Arabian horse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,103 | 0.93× |
| Bayern | 311,843 | 1.15× |
| Baden-Württemberg | 254,540 | 1.1× |
| Niedersachsen | 162,391 | 0.99× |
| Hessen | 145,053 | 1.13× |
| Berlin | 138,160 | 1.83× |
| Rheinland-Pfalz | 85,503 | 1.01× |
| Sachsen | 85,239 | 1.03× |
| Brandenburg | 55,953 | 1.07× |
| Schleswig-Holstein | 55,286 | 0.91× |
| Hamburg | 43,082 | 1.13× |
| Thüringen | 40,221 | 0.93× |
| Sachsen-Anhalt | 29,593 | 0.68× |
| Mecklenburg-Vorpommern | 26,027 | 0.81× |
| Saarland | 11,384 | 0.55× |
| Bremen | 11,172 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arabian horse | 9.1× | Pets & Animals |
| Mongolia | 13.03× | Travel & Leisure |
| Paul Schockemöhle | 30.05× | Sports |
| Tagesschau | 2.1× | Movies & TV |
| Pets | 1.96× | Pets & Animals |
| Cat food | 3.5× | Pets & Animals |
| Appaloosa | 20.73× | Pets & Animals |
| Maine Coon | 4.31× | Pets & Animals |
| Hygiene | 3× | Beauty & Wellness |
| Family | 1.8× | Kids & Family |
| Hanoverian horse | 16.87× | Pets & Animals |
| Fressnapf | 3.2× | Shopping |
| Westdeutscher Rundfunk | 3.18× | Movies & TV |
| Arnold Schwarzenegger | 5.03× | Movies & TV |
| Veterinary physician | 4.81× | Pets & Animals |
| Felix Baumgartner | 3.57× | Sports |
| Automobiles | 1.61× | Cars & Mobility |
| Krämer Pferdesport | 11.06× | Sports |
| Self care | 2.67× | Health |
| Western Union | 3.11× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.85 |
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.17 |
| Sports Activity | POWER | 1.14 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Community Orientation | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 7.7% |
| Mexico | 6.1% |
See Wild horse audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wild horse have in Germany?
Wild horse has an estimated audience of 1,690,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wild horse fans?
74.3% of Wild horse fans are female, 25.7% are male, with an average age of 40.0 years.
Which brands do Wild horse fans like most?
Wild horse fans show strongest brand affinity for Arabian horse (9.1×), Mongolia (13.03×), and Paul Schockemöhle (30.05×) over the country average.
Where do Wild horse fans live in Germany?
Wild horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,103), Bayern (reach 311,843), and Baden-Württemberg (reach 254,540). These three regions account for the largest share of the active audience.
What other brands do Wild horse fans also like?
Beyond Wild horse itself, the audience over-indexes on Mongolia (13.03×), Paul Schockemöhle (30.05×), Tagesschau (2.1×), and Pets (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wild horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.