Rascasse Audience Intelligence

Wild horse Audience in Germany

A data profile of the people who buy, follow and care about Wild horse in Germany — modelled from more than twelve digital signal sources. Wild horse has an estimated audience of 1,690,974 people in Germany.

#2201among Topic in Germany#105in Pets & Animals

The average Wild horse fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paul Schockemöhle, Mongolia, Horse racing, with strongest over-indexing on Paul Schockemöhle (22.55× the country average).

Demographically, the Wild horse audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wild horse fan in Germany is more female, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Paul Schockemöhle.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild horse profile in Germany.

Audience size
1.7M
in Germany
Gender
74.3%♀
25.7% male
Age
40.0
average years
Country rank
#3967
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wild horse fans

74.3% are female, 25.7% are male, average age 40.0.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Wild horse audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age40.0
Estimated audience size1,690,974
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Wild horse audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3920%
40-4925%
50+20%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Wild horse audience comes from Germany.

Worldwide audience distribution share by country for Wild horse
CountryShare
United States32.8%
United Kingdom7.7%
Mexico6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild horse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wild horse fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.49×
02Bayern~300K1.08×
03Baden-Württemberg~200K1.07×
04Hessen~100K1.06×
05Hamburg~40K1.04×
06Rheinland-Pfalz~90K1.01×
07Brandenburg~50K1.01×
08Bremen~10K1.00×
09Niedersachsen~200K0.99×
10Sachsen~80K0.99×
11Thüringen~40K0.99×
12Schleswig-Holstein~60K0.98×
13Nordrhein-Westfalen~400K0.97×
14Mecklenburg-Vorpommern~30K0.95×
15Saarland~20K0.91×
16Sachsen-Anhalt~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Wild horse, Germany
0.89×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild horse audience
#·InterestCategoryAffinity×
01Paul SchockemöhleSports22.55×
02AppaloosaPets & Animals19.41×
03Hanoverian horsePets & Animals18.53×
04Christian AhlmannSports17.15×
05MongoliaTravel & Leisure15.02×
06Heartland (Canadian TV series)Movies & TV14.94×
07Horse racingSports9.02×
08Krämer PferdesportSports8.70×
09Arabian horsePets & Animals6.76×
10Horseback ridingSports4.78×
11Tour de FranceSports3.88×
12Veterinary medicineBusiness & Career3.24×
13Flower bouquetHome & Garden2.90×
14ZaraShopping2.48×
15NatureHome & Garden2.32×
16TattoosFashion & Accessoires2.32×
17TagesschauMovies & TV2.30×
18Netto Marken-DiscountShopping1.76×
19PetsPets & Animals1.73×
20FamilyKids & Family1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild horse audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.72×
ExtroversionTHRILL1.59×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Sports ActivityPOWER0.84×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wild horse have in Germany?

Wild horse has an estimated audience of 1,690,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wild horse fans?

74.3% of Wild horse fans are female, 25.7% are male, with an average age of 40.0 years.

03

Which brands do Wild horse fans like most?

Wild horse fans show strongest brand affinity for Paul Schockemöhle (22.55×), Mongolia (15.02×), and Horse racing (9.02×) over the country average.

04

Where do Wild horse fans live in Germany?

Wild horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wild horse fans also like?

Beyond Wild horse itself, the audience over-indexes on Mongolia (15.02×), Horse racing (9.02×), Arabian horse (6.76×), and Tagesschau (2.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Wild horse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wild horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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