Wild horse Audience in United States

Wild horse has an estimated audience of 10,660,386 people in United States. 57.4% are female, 42.6% are male, average age 44.4. Top regions: California, Texas, Oregon. Top brand affinities: Mongolia, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Wild horse fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Oregon. Top brand affinities include Mongolia, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Mongolia (23.08× the country average). Demographically, the Wild horse audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Wild horse fans

Demographic split for Wild horse audience in United States
MetricValue
Female57.4%
Male42.6%
Average age44.4
Estimated audience size10,660,386

Audience persona

The typical Wild horse fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Mongolia.

Top regions in United States

Top regions ranked by reach for Wild horse in United States
RegionReachAffinity
California1,091,7130.93×
Texas587,1950.64×
Oregon522,5464.28×
New York513,0880.86×
Washington477,3862.23×
Florida384,8220.53×
Arizona297,3221.37×
North Carolina250,7570.78×
Pennsylvania228,4800.64×
Idaho223,8004.19×
Colorado212,8691.27×
Georgia212,5450.65×
Illinois206,2130.58×
Ohio205,2400.62×
Michigan190,7540.68×
Nevada176,6231.71×
Tennessee175,0370.82×
Virginia153,9930.59×
Missouri151,7960.88×
New Jersey143,5350.53×
Massachusetts141,0130.67×
Indiana136,9630.7×
Minnesota122,5230.8×
Oklahoma121,1961.02×
Wisconsin116,6010.73×
Kentucky112,3130.84×
Alabama110,6650.74×
South Carolina109,8730.69×
Maryland101,5970.55×
Utah99,4411.04×
Louisiana96,4050.7×
Arkansas75,7650.86×
Kansas69,6070.83×
Iowa67,6320.77×
Connecticut66,9810.63×
Mississippi66,4270.76×
Nebraska64,2281.2×
New Mexico60,7691.14×
Montana52,7841.78×
West Virginia34,6720.7×
Maine33,4780.88×
New Hampshire30,4640.73×
Wyoming28,7631.82×
Hawaii24,8120.54×
South Dakota22,0250.89×
Rhode Island19,1420.56×
North Dakota18,6350.85×
Washington, District of Columbia17,5640.55×
Alaska17,4770.77×
Delaware17,2680.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wild horse audience
BrandAffinityCategory
Mongolia23.08×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.68×News
Income tax13.19×Business & Career
Sam Elliott8.83×Movies & TV
Staples (Canada)4.66×Business & Career
Chuck Norris4.89×Movies & TV
Heartland (Canadian TV series)12.06×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Tractor Supply Company4.4×Shopping
Great Clips3.96×Beauty & Wellness
Jane Goodall7.39×Pets & Animals
Katherine Heigl9.47×Movies & TV
Livestock2.53×Pets & Animals
North Korea6.91×Travel & Leisure
Fox News Channel1.67×Movies & TV
Jane Fonda7.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wild horse audience
TraitClusterScore
PatriotismCONSERVATISM1.61
ExtroversionTHRILL1.4
DIY MentalityTHRILL1.33
SpiritualityBALANCE1.28
Community OrientationOPEN1.25
IndividualismJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Wild horse
CountryShare
United States32.8%
United Kingdom7.7%
Mexico6.1%

See Wild horse audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Wild horse have in United States?

Wild horse has an estimated audience of 10,660,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Wild horse fans?

57.4% of Wild horse fans are female, 42.6% are male, with an average age of 44.4 years.

Which brands do Wild horse fans like most?

Wild horse fans show strongest brand affinity for Mongolia (23.08×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Wild horse fans live in United States?

Wild horse fans in United States are most concentrated in California (reach 1,091,713), Texas (reach 587,195), and Oregon (reach 522,546). These three regions account for the largest share of the active audience.

What other brands do Wild horse fans also like?

Beyond Wild horse itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.