Rascasse Audience Intelligence

Wild horse Audience in United States

A data profile of the people who buy, follow and care about Wild horse in United States — modelled from more than twelve digital signal sources. Wild horse has an estimated audience of 10,660,386 people in United States.

#2168among Topic in United States#87in Pets & Animals

The average Wild horse fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mongolia, Livestock, Appaloosa, with strongest over-indexing on Mongolia (31.21× the country average).

Demographically, the Wild horse audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wild horse fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Mongolia.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild horse profile in United States.

Audience size
10.7M
in United States
Gender
57.4%♀
42.6% male
Age
44.4
average years
Country rank
#3359
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wild horse fans

57.4% are female, 42.6% are male, average age 44.4.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Wild horse audience in United States
MetricValue
Female57.4%
Male42.6%
Average age44.4
Estimated audience size10,660,386
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Wild horse audience in United States
Age bracketShare%
16-1914%
20-2912%
30-3915%
40-4922%
50+36%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Wild horse audience comes from United States.

Worldwide audience distribution share by country for Wild horse
CountryShare
United States32.8%
United Kingdom7.7%
Mexico6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild horse audience in United States is strongest.

Fig. 05

Top regions by affinity

Wild horse fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~500K4.12×
02Idaho~200K3.85×
03Washington~400K2.00×
04Montana~60K1.89×
05Wyoming~30K1.80×
06Nevada~200K1.56×
07Nebraska~70K1.29×
08Arizona~300K1.27×
09Colorado~200K1.25×
10New Mexico~60K1.13×
11South Dakota~30K1.03×
12Utah~100K1.02×
13Oklahoma~100K1.01×
14North Dakota~20K0.95×
15Kansas~80K0.91×
16Maine~30K0.91×
17Missouri~100K0.87×
18Arkansas~80K0.87×
19Alaska~20K0.87×
20New York~500K0.86×
21Kentucky~100K0.86×
22California~1M0.85×
23West Virginia~40K0.85×
24Mississippi~70K0.83×
25Minnesota~100K0.82×
26New Hampshire~30K0.82×
27Iowa~70K0.81×
28North Carolina~300K0.80×
29Tennessee~200K0.80×
30Alabama~100K0.75×
31Wisconsin~100K0.74×
32Louisiana~100K0.72×
33Delaware~20K0.71×
34Indiana~100K0.70×
35South Carolina~100K0.70×
36Connecticut~70K0.69×
37Rhode Island~20K0.69×
38Ohio~200K0.67×
39Massachusetts~100K0.67×
40Michigan~200K0.66×
41Pennsylvania~200K0.65×
42Texas~600K0.64×
43Hawaii~30K0.64×
44Washington, District of Columbia~20K0.64×
45Virginia~200K0.62×
46Georgia~200K0.60×
47Maryland~100K0.59×
48Illinois~200K0.58×
49New Jersey~100K0.54×
50Florida~400K0.53×
Fig. 06

Affinity by region

Affinity by region — Wild horse, United States
0.53×1.00×4.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild horse audience
#·InterestCategoryAffinity×
01MongoliaTravel & Leisure31.21×
02AppaloosaPets & Animals18.39×
03Arabian horsePets & Animals6.74×
04LoggingTechnology & Electronics4.39×
05Animal testingPolitics & Society3.87×
06Sam ElliottMovies & TV3.76×
07Web serverTechnology & Electronics3.63×
08Tractor Supply CompanyShopping3.13×
09LivestockPets & Animals2.88×
10GeneticsKids & Family2.28×
11Real propertyHome & Garden2.19×
12Creative CommonsTechnology & Electronics2.19×
13RadioTechnology & Electronics1.84×
14Subscription business modelShopping1.83×
15NatureHome & Garden1.69×
16DrawingHome & Garden1.68×
17FlowerHome & Garden1.57×
18Hobby LobbyHome & Garden1.54×
19RecreationTravel & Leisure1.52×
20MSNNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild horse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
Community OrientationOPEN1.54×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Social Media UsageJOY0.84×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wild horse have in United States?

Wild horse has an estimated audience of 10,660,386 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wild horse fans?

57.4% of Wild horse fans are female, 42.6% are male, with an average age of 44.4 years.

03

Which brands do Wild horse fans like most?

Wild horse fans show strongest brand affinity for Mongolia (31.21×), Livestock (2.88×), and Appaloosa (18.39×) over the country average.

04

Where do Wild horse fans live in United States?

Wild horse fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Wild horse fans also like?

Beyond Wild horse itself, the audience over-indexes on Livestock (2.88×), Appaloosa (18.39×), Nature (1.69×), and Tractor Supply Company (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Wild horse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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