Rascasse Audience Intelligence

Horse trailer Audience in Germany

A data profile of the people who buy, follow and care about Horse trailer in Germany — modelled from more than twelve digital signal sources. Horse trailer has an estimated audience of 485,758 people in Germany.

#4753among Topic in Germany#209in Pets & Animals

The average Horse trailer fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Krämer Pferdesport, Paul Schockemöhle, Ludger Beerbaum, with strongest over-indexing on Krämer Pferdesport (41.48× the country average).

Demographically, the Horse trailer audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horse trailer fan in Germany is more female, around 40.7 years old, with strong Pet Ownership tendencies and a notable affinity for Krämer Pferdesport.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse trailer profile in Germany.

Audience size
486K
in Germany
Gender
68.3%♀
31.7% male
Age
40.7
average years
Country rank
#12030
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse trailer fans

68.3% are female, 31.7% are male, average age 40.7.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Horse trailer audience in Germany
MetricValue
Female68.3%
Male31.7%
Average age40.7
Estimated audience size485,758
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Horse trailer audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Horse trailer audience comes from Germany.

Worldwide audience distribution share by country for Horse trailer
CountryShare
United States46.8%
Germany12.8%
United Kingdom12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse trailer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horse trailer fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.69×
02Niedersachsen~70K1.50×
03Mecklenburg-Vorpommern~10K1.11×
04Hamburg~10K1.10×
05Sachsen-Anhalt~10K1.03×
06Saarland~6K1.01×
07Baden-Württemberg~70K0.99×
08Nordrhein-Westfalen~100K0.98×
09Rheinland-Pfalz~20K0.98×
10Bayern~70K0.96×
11Thüringen~10K0.95×
12Brandenburg~10K0.92×
13Bremen~4K0.91×
14Hessen~30K0.86×
15Sachsen~20K0.84×
16Berlin~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Horse trailer, Germany
0.56×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse trailer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse trailer audience
#·InterestCategoryAffinity×
01Heartland (Canadian TV series)Movies & TV42.96×
02PIKEURSports41.49×
03Krämer PferdesportSports41.48×
04Paul SchockemöhleSports39.73×
05Christian AhlmannSports39.35×
06HaflingerFashion & Accessoires33.41×
07Ludger BeerbaumSports30.98×
08Cowboy bootFashion & Accessoires30.79×
09Isabell WerthSports24.20×
10EurostarCars & Mobility20.00×
11Renault MasterCars & Mobility19.95×
12HorzeSports18.69×
13OsteopathyHealth14.56×
14Arabian horsePets & Animals12.43×
15Lily JamesMovies & TV11.04×
16Horse racingSports10.56×
17Western ridingSports7.45×
18Veterinary medicineBusiness & Career4.29×
19Pet sittingPets & Animals4.28×
20GymnasticsSports3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse trailer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse trailer audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.77×
IndividualismJOY1.70×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse trailer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Risk AppetiteTHRILL0.88×
Urban LifestyleOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse trailer have in Germany?

Horse trailer has an estimated audience of 485,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Horse trailer fans?

68.3% of Horse trailer fans are female, 31.7% are male, with an average age of 40.7 years.

03

Which brands do Horse trailer fans like most?

Horse trailer fans show strongest brand affinity for Krämer Pferdesport (41.48×), Paul Schockemöhle (39.73×), and Ludger Beerbaum (30.98×) over the country average.

04

Where do Horse trailer fans live in Germany?

Horse trailer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Niedersachsen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Horse trailer fans also like?

Beyond Horse trailer itself, the audience over-indexes on Paul Schockemöhle (39.73×), Ludger Beerbaum (30.98×), Arabian horse (12.43×), and Christian Ahlmann (39.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Horse trailer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horse trailer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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