Rascasse Audience Intelligence

Renault Master Audience in Germany

A data profile of the people who buy, follow and care about Renault Master in Germany — modelled from more than twelve digital signal sources. Renault Master has an estimated audience of 277,411 people in Germany.

#289among Car type in Germany#288among Car Model in Germany#802in Cars & Mobility

The average Renault Master fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Minibus, Motorhome, Mercedes-Benz Vito, with strongest over-indexing on Minibus (33.03× the country average).

Demographically, the Renault Master audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Sustainability, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Renault Master fan in Germany is more male, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Minibus.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renault Master profile in Germany.

Audience size
277K
in Germany
Gender
21.1%♀
78.9% male
Age
44.3
average years
Country rank
#18368
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Renault Master fans

21.1% are female, 78.9% are male, average age 44.3.

Fig. 02

Gender split

21.1%
Female
78.9%
Male
Demographic split for Renault Master audience in Germany
MetricValue
Female21.1%
Male78.9%
Average age44.3
Estimated audience size277,411
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Renault Master audience in Germany
Age bracketShare%
16-1911%
20-2913%
30-3919%
40-4926%
50+31%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Renault Master audience comes from Germany.

Worldwide audience distribution share by country for Renault Master
CountryShare
Brazil12.7%
France10.8%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renault Master audience in Germany is strongest.

Fig. 05

Top regions by affinity

Renault Master fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~10K1.27×
02Bayern~50K1.13×
03Schleswig-Holstein~10K1.10×
04Saarland~4K1.08×
05Sachsen~10K1.06×
06Baden-Württemberg~40K1.04×
07Niedersachsen~30K1.03×
08Rheinland-Pfalz~10K1.02×
09Hessen~20K1.00×
10Nordrhein-Westfalen~60K0.99×
11Hamburg~6K0.99×
12Berlin~10K0.94×
13Mecklenburg-Vorpommern~5K0.94×
14Thüringen~6K0.92×
15Sachsen-Anhalt~6K0.85×
16Bremen~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Renault Master, Germany
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renault Master audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renault Master audience
#·InterestCategoryAffinity×
01MinibusCars & Mobility33.03×
02Mercedes-Benz VitoCars & Mobility29.62×
03Motorhome stopoverTravel & Leisure25.65×
04Tiny House DesignHome & Garden21.38×
05Horse trailerPets & Animals19.95×
06Fiat DucatoCars & Mobility17.25×
07Renault TraficCars & Mobility15.75×
08Volkswagen Type 2Cars & Mobility14.14×
09Volkswagen CrafterCars & Mobility13.93×
10Light commercial vehicleCars & Mobility13.75×
11Equine anatomyPets & Animals13.64×
12MotorhomeCars & Mobility9.91×
13RV parkCars & Mobility7.07×
14Truck camperCars & Mobility6.99×
15SaddleSports6.41×
16CampervanCars & Mobility4.88×
17DIY & Craft IdeasHome & Garden4.87×
18CampsiteTravel & Leisure4.86×
19RVsCars & Mobility3.10×
20BauhausShopping2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renault Master audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renault Master audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.13×
DIY MentalityTHRILL1.59×
Design AffinityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renault Master audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
Social Media UsageJOY0.89×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Renault Master have in Germany?

Renault Master has an estimated audience of 277,411 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Renault Master fans?

21.1% of Renault Master fans are female, 78.9% are male, with an average age of 44.3 years.

03

Which brands do Renault Master fans like most?

Renault Master fans show strongest brand affinity for Minibus (33.03×), Motorhome (9.91×), and Mercedes-Benz Vito (29.62×) over the country average.

04

Where do Renault Master fans live in Germany?

Renault Master fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Renault Master fans also like?

Beyond Renault Master itself, the audience over-indexes on Motorhome (9.91×), Mercedes-Benz Vito (29.62×), RV park (7.07×), and Fiat Ducato (17.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Renault Master audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Renault Master. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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