Renault Master Audience in Germany
Renault Master has an estimated audience of 276,230 people in Germany. 21.1% are female, 78.9% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Minibus, Motorhome, Mercedes-Benz Vito, RV park, Fiat Ducato.
The average Renault Master fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Minibus, Motorhome, Mercedes-Benz Vito, with strongest over-indexing on Minibus (33.03× the country average). Demographically, the Renault Master audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Master fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 44.3 |
| Estimated audience size | 276,230 |
Audience persona
The typical Renault Master fan in Germany is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Minibus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,401 | 1.03× |
| Bayern | 52,048 | 1.17× |
| Baden-Württemberg | 40,396 | 1.07× |
| Niedersachsen | 27,652 | 1.03× |
| Hessen | 21,330 | 1.01× |
| Sachsen | 14,864 | 1.1× |
| Rheinland-Pfalz | 14,064 | 1.02× |
| Berlin | 12,071 | 0.98× |
| Schleswig-Holstein | 10,833 | 1.09× |
| Brandenburg | 10,758 | 1.26× |
| Hamburg | 6,418 | 1.03× |
| Thüringen | 6,223 | 0.88× |
| Sachsen-Anhalt | 5,839 | 0.82× |
| Mecklenburg-Vorpommern | 4,624 | 0.88× |
| Saarland | 3,374 | 0.99× |
| Bremen | 1,515 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minibus | 33.03× | Cars & Mobility |
| Motorhome | 9.91× | Cars & Mobility |
| Mercedes-Benz Vito | 29.62× | Cars & Mobility |
| RV park | 7.07× | Cars & Mobility |
| Fiat Ducato | 17.25× | Cars & Mobility |
| Horse trailer | 19.95× | Pets & Animals |
| Motorhome stopover | 25.65× | Travel & Leisure |
| Renault Trafic | 15.75× | Cars & Mobility |
| Saddle | 6.41× | Sports |
| Volkswagen Crafter | 13.93× | Cars & Mobility |
| Bauhaus | 2.69× | Shopping |
| RVs | 3.1× | Cars & Mobility |
| Light commercial vehicle | 13.75× | Cars & Mobility |
| Volkswagen Type 2 | 14.14× | Cars & Mobility |
| Equine anatomy | 13.64× | Pets & Animals |
| DIY & Craft Ideas | 4.87× | Home & Garden |
| Tiny House Design | 21.38× | Home & Garden |
| Truck camper | 6.99× | Cars & Mobility |
| Campsite | 4.86× | Travel & Leisure |
| Campervan | 4.88× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.24 |
| DIY Mentality | THRILL | 1.4 |
| Family Orientation | CONSERVATISM | 1.39 |
| Patriotism | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.27 |
| Early Adopter Mentality | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 13.4% |
| Germany | 8.6% |
| France | 8.5% |
See Renault Master audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault Master have in Germany?
Renault Master has an estimated audience of 276,230 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Renault Master fans?
21.1% of Renault Master fans are female, 78.9% are male, with an average age of 44.3 years.
Which brands do Renault Master fans like most?
Renault Master fans show strongest brand affinity for Minibus (33.03×), Motorhome (9.91×), and Mercedes-Benz Vito (29.62×) over the country average.
Where do Renault Master fans live in Germany?
Renault Master fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,401), Bayern (reach 52,048), and Baden-Württemberg (reach 40,396). These three regions account for the largest share of the active audience.
What other brands do Renault Master fans also like?
Beyond Renault Master itself, the audience over-indexes on Motorhome (9.91×), Mercedes-Benz Vito (29.62×), RV park (7.07×), and Fiat Ducato (17.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Master. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.