Working cow horse Audience in Germany
Working cow horse has an estimated audience of 314,321 people in Germany. 65.8% are female, 34.2% are male, average age 34.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Marek Hemmann, Rossmann, Goes, Gunzenhausen, Progressive rock.
The average Working cow horse fan in Germany is 34.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Marek Hemmann, Rossmann, Goes, with strongest over-indexing on Marek Hemmann (67.09× the country average). Demographically, the Working cow horse audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Working cow horse fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 34.1 |
| Estimated audience size | 314,321 |
Audience persona
The typical Working cow horse fan in Germany is more female, around 34.1 years old, with strong Travelling tendencies and a notable affinity for Marek Hemmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 21,438 | 0.42× |
| Nordrhein-Westfalen | 18,312 | 0.27× |
| Baden-Württemberg | 17,836 | 0.42× |
| Thüringen | 13,261 | 1.66× |
| Niedersachsen | 12,365 | 0.41× |
| Rheinland-Pfalz | 12,322 | 0.78× |
| Sachsen-Anhalt | 12,266 | 1.51× |
| Saarland | 12,065 | 3.13× |
| Brandenburg | 11,937 | 1.22× |
| Sachsen | 10,722 | 0.7× |
| Schleswig-Holstein | 10,553 | 0.94× |
| Mecklenburg-Vorpommern | 10,172 | 1.7× |
| Hessen | 8,462 | 0.35× |
| Berlin | 7,554 | 0.54× |
| Hamburg | 6,945 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marek Hemmann | 67.09× | Music & Radio |
| Rossmann | 1.6× | Shopping |
| Goes | 1.93× | Travel & Leisure |
| Gunzenhausen | 19.68× | Travel & Leisure |
| Progressive rock | 2.61× | Music & Radio |
| Kingdom of Judah | 12.42× | Politics & Society |
| Collectable | 2× | Kids & Family |
| Mothercare | 2.17× | Kids & Family |
| Racing | 1.88× | Cars & Mobility |
| Hà Giang | 28.28× | Travel & Leisure |
| Time (magazine) | 1.73× | News |
| Sri Lankan Tamil cinema | 21.96× | Movies & TV |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| Volvo V60 | 3.26× | Cars & Mobility |
| Cancoillotte | 3.42× | Food & Beverages |
| Colour Haze | 10.67× | Music & Radio |
| Samanyolu Haber | 2.62× | Movies & TV |
| Tigran Hamasyan | 9.74× | Music & Radio |
| Figure painting (hobby) | 2.24× | Arts & Culture |
| Bounce (film) | 5.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.76 |
| Sports Activity | POWER | 1.65 |
| Pet Ownership | JOY | 1.63 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Tradition | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.8% |
| Germany | 15.6% |
| Japan | 5.5% |
See Working cow horse audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Working cow horse have in Germany?
Working cow horse has an estimated audience of 314,321 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Working cow horse fans?
65.8% of Working cow horse fans are female, 34.2% are male, with an average age of 34.1 years.
Which brands do Working cow horse fans like most?
Working cow horse fans show strongest brand affinity for Marek Hemmann (67.09×), Rossmann (1.6×), and Goes (1.93×) over the country average.
Where do Working cow horse fans live in Germany?
Working cow horse fans in Germany are most concentrated in Bayern (reach 21,438), Nordrhein-Westfalen (reach 18,312), and Baden-Württemberg (reach 17,836). These three regions account for the largest share of the active audience.
What other brands do Working cow horse fans also like?
Beyond Working cow horse itself, the audience over-indexes on Rossmann (1.6×), Goes (1.93×), Gunzenhausen (19.68×), and Progressive rock (2.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Working cow horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.