Rascasse Audience Intelligence

Working cow horse Audience in Germany

A data profile of the people who buy, follow and care about Working cow horse in Germany — modelled from more than twelve digital signal sources. Working cow horse has an estimated audience of 314,321 people in Germany.

#181among Sport in Germany#6004among Topic in Germany#1323in Sports

The average Working cow horse fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Haflinger, Isabell Werth, Betty Barclay, with strongest over-indexing on Haflinger (86.59× the country average).

Demographically, the Working cow horse audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Working cow horse fan in Germany is more female, around 34.1 years old, with strong Quality Awareness tendencies and a notable affinity for Haflinger.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Working cow horse profile in Germany.

Audience size
314K
in Germany
Gender
65.8%♀
34.2% male
Age
34.1
average years
Country rank
#16733
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Working cow horse fans

65.8% are female, 34.2% are male, average age 34.1.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Working cow horse audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age34.1
Estimated audience size314,321
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Working cow horse audience in Germany
Age bracketShare%
16-1941%
20-2913%
30-3914%
40-4917%
50+15%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Working cow horse audience comes from Germany.

Worldwide audience distribution share by country for Working cow horse
CountryShare
United States50.8%
Germany15.6%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Working cow horse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Working cow horse fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~5K1.41×
02Thüringen~9K1.11×
03Mecklenburg-Vorpommern~7K1.11×
04Sachsen-Anhalt~9K1.09×
05Brandenburg~10K1.04×
06Schleswig-Holstein~10K0.99×
07Hamburg~7K0.99×
08Rheinland-Pfalz~20K0.96×
09Sachsen~10K0.94×
10Berlin~10K0.91×
11Niedersachsen~30K0.89×
12Hessen~20K0.89×
13Baden-Württemberg~40K0.85×
14Bayern~40K0.83×
15Nordrhein-Westfalen~60K0.80×
Fig. 06

Affinity by region

Affinity by region — Working cow horse, Germany
0.80×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Working cow horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Working cow horse audience
#·InterestCategoryAffinity×
01Monty RobertsPets & Animals189.19×
02HaflingerFashion & Accessoires86.59×
03Isabell WerthSports53.03×
04Betty BarclayFashion & Accessoires50.43×
05Kentucky DerbySports49.09×
06AppaloosaPets & Animals44.28×
07Descendants (2015 film)Movies & TV43.51×
08Endurance ridingSports36.45×
09Heartland (Canadian TV series)Movies & TV29.66×
10Despicable MeMovies & TV20.00×
11Paul SchockemöhleSports19.37×
12Arabian horsePets & Animals19.14×
13Cowboy bootFashion & Accessoires18.58×
14OsteopathyHealth15.75×
15Kill BillMovies & TV13.33×
16Olympic GamesSports7.89×
17FertilizerHome & Garden7.36×
18Western ridingSports7.26×
19Pet sittingPets & Animals5.09×
20Alexander ZverevSports4.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Working cow horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Working cow horse audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
IndividualismJOY1.77×
ExtroversionTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Working cow horse audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Price SensitivityPREMIUM0.64×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Working cow horse have in Germany?

Working cow horse has an estimated audience of 314,321 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Working cow horse fans?

65.8% of Working cow horse fans are female, 34.2% are male, with an average age of 34.1 years.

03

Which brands do Working cow horse fans like most?

Working cow horse fans show strongest brand affinity for Haflinger (86.59×), Isabell Werth (53.03×), and Betty Barclay (50.43×) over the country average.

04

Where do Working cow horse fans live in Germany?

Working cow horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Working cow horse fans also like?

Beyond Working cow horse itself, the audience over-indexes on Isabell Werth (53.03×), Betty Barclay (50.43×), Arabian horse (19.14×), and Monty Roberts (189.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Working cow horse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Working cow horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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