Rascasse Audience Intelligence

Working cow horse Audience in United States

A data profile of the people who buy, follow and care about Working cow horse in United States — modelled from more than twelve digital signal sources. Working cow horse has an estimated audience of 1,021,645 people in United States.

#225among Sport in United States#8594among Topic in United States#2147in Sports

The average Working cow horse fan in United States is 44.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Utah Jazz, Kentucky Derby, Tractor Supply Company, with strongest over-indexing on Utah Jazz (19.39× the country average).

Demographically, the Working cow horse audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Working cow horse fan in United States is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Utah Jazz.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Working cow horse profile in United States.

Audience size
1M
in United States
Gender
49.9%♀
50.1% male
Age
44.3
average years
Country rank
#23329
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Working cow horse fans

49.9% are female, 50.1% are male, average age 44.3.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Working cow horse audience in United States
MetricValue
Female49.9%
Male50.1%
Average age44.3
Estimated audience size1,021,645
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Working cow horse audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3915%
40-4920%
50+38%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Working cow horse audience comes from United States.

Worldwide audience distribution share by country for Working cow horse
CountryShare
United States50.8%
Germany15.6%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Working cow horse audience in United States is strongest.

Fig. 05

Top regions by affinity

Working cow horse fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~3K1.90×
02Montana~5K1.74×
03Idaho~9K1.73×
04Utah~10K1.42×
05Oklahoma~10K1.25×
06Colorado~20K1.24×
07South Dakota~3K1.21×
08Alaska~3K1.19×
09North Dakota~2K1.17×
10Texas~100K1.12×
11Oregon~10K1.09×
12Arkansas~9K1.05×
13Nebraska~5K1.05×
14Delaware~3K1.00×
15Mississippi~8K0.99×
16Kansas~8K0.99×
17West Virginia~5K0.98×
18Maine~4K0.98×
19Rhode Island~3K0.98×
20Kentucky~10K0.97×
21New Mexico~5K0.97×
22Minnesota~10K0.96×
23New Hampshire~4K0.96×
24Hawaii~4K0.95×
25Louisiana~10K0.94×
26Iowa~8K0.94×
27Washington, District of Columbia~3K0.94×
28Arizona~20K0.92×
29Washington~20K0.92×
30Nevada~9K0.89×
31Tennessee~20K0.88×
32Missouri~10K0.88×
33Alabama~10K0.87×
34Wisconsin~10K0.86×
35Connecticut~9K0.85×
36South Carolina~10K0.83×
37Indiana~20K0.82×
38Ohio~20K0.78×
39Maryland~10K0.78×
40Pennsylvania~30K0.77×
41Georgia~20K0.75×
42Massachusetts~20K0.75×
43North Carolina~20K0.74×
44Michigan~20K0.74×
45Virginia~20K0.74×
46New Jersey~20K0.72×
47California~80K0.68×
48Illinois~20K0.68×
49Florida~40K0.63×
50New York~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Working cow horse, United States
0.59×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Working cow horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Working cow horse audience
#·InterestCategoryAffinity×
01AppaloosaPets & Animals36.39×
02Kentucky DerbySports25.27×
03São Paulo FCSports20.00×
04Sport Club Corinthians PaulistaSports20.00×
05Utah JazzSports19.39×
06Wrangler (jeans)Fashion & Accessoires14.36×
07MongoliaTravel & Leisure11.77×
08Arabian horsePets & Animals10.18×
09Sam ElliottMovies & TV9.20×
10Tractor Supply CompanyShopping7.79×
11Renewable energyBusiness & Career5.09×
12Weather forecastingHome & Garden4.99×
13FedExBusiness & Career4.72×
14San Antonio SpursSports4.57×
15Sustainable energyHome & Garden4.38×
16Solar energyHome & Garden3.80×
17Veterinary medicineBusiness & Career3.69×
18Mortgage loansBusiness & Career3.21×
19LivestockPets & Animals2.56×
20PinterestInternet & Social Media2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Working cow horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Working cow horse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.69×
Community OrientationOPEN1.84×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Working cow horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Working cow horse have in United States?

Working cow horse has an estimated audience of 1,021,645 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Working cow horse fans?

49.9% of Working cow horse fans are female, 50.1% are male, with an average age of 44.3 years.

03

Which brands do Working cow horse fans like most?

Working cow horse fans show strongest brand affinity for Utah Jazz (19.39×), Kentucky Derby (25.27×), and Tractor Supply Company (7.79×) over the country average.

04

Where do Working cow horse fans live in United States?

Working cow horse fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Working cow horse fans also like?

Beyond Working cow horse itself, the audience over-indexes on Kentucky Derby (25.27×), Tractor Supply Company (7.79×), Mongolia (11.77×), and Appaloosa (36.39×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Working cow horse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Working cow horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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