Working cow horse Audience in United States

Working cow horse has an estimated audience of 1,021,645 people in United States. 49.9% are female, 50.1% are male, average age 44.3. Top regions: Texas, California, Florida. Top brand affinities: Utah Jazz, Tractor Supply Company, PSV Eindhoven, Mongolia, Sam Elliott.

The average Working cow horse fan in United States is 44.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Utah Jazz, Tractor Supply Company, PSV Eindhoven, with strongest over-indexing on Utah Jazz (17.2× the country average). Demographically, the Working cow horse audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Working cow horse fans

Demographic split for Working cow horse audience in United States
MetricValue
Female49.9%
Male50.1%
Average age44.3
Estimated audience size1,021,645

Audience persona

The typical Working cow horse fan in United States is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Utah Jazz.

Top regions in United States

Top regions ranked by reach for Working cow horse in United States
RegionReachAffinity
Texas96,2151.1×
California71,5720.64×
Florida32,9780.48×
New York22,8760.4×
Colorado21,5361.34×
Ohio20,5780.65×
Georgia19,1970.61×
Arizona18,3810.88×
Washington18,2570.89×
Pennsylvania18,0530.52×
Oklahoma17,6211.55×
North Carolina17,2620.56×
Illinois17,1640.5×
Tennessee17,1550.84×
Utah15,0581.65×
Minnesota14,7481.01×
Oregon13,9461.19×
Michigan13,4840.5×
Missouri13,3480.81×
Idaho12,9322.52×
Virginia12,3480.5×
Kentucky12,2970.96×
Louisiana12,1320.92×
Indiana11,2510.6×
Alabama10,0720.71×
Wisconsin10,0590.65×
South Carolina8,9490.58×
Arkansas8,8451.05×
New Jersey8,7210.34×
Montana8,4752.99×
Kansas8,4361.05×
Mississippi8,1130.96×
Nevada7,3070.74×
Maryland7,0880.4×
Massachusetts7,0700.35×
Iowa6,9410.82×
Wyoming6,1574.07×
Nebraska5,6491.1×
New Mexico4,8870.95×
West Virginia3,9580.83×
Connecticut3,9240.38×
North Dakota3,8181.82×
South Dakota3,6601.55×
Alaska3,6461.67×
Hawaii3,2230.73×
New Hampshire3,0100.75×
Rhode Island2,9070.89×
Maine2,9050.79×
Vermont2,8591.59×
Delaware2,6030.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Working cow horse audience
BrandAffinityCategory
Utah Jazz17.2×Sports
Tractor Supply Company10.33×Shopping
PSV Eindhoven47.05×Sports
Mongolia9.78×Travel & Leisure
Sam Elliott8.57×Movies & TV
Appaloosa26.66×Pets & Animals
League of Legends6.05×Games
Arabian horse10.24×Pets & Animals
Ariat9.16×Fashion & Accessoires
Planet Fitness2.48×Sports
Livestock2.53×Pets & Animals
Rural King6.16×Home & Garden
Fox News Channel1.72×Movies & TV
Wrangler (jeans)7.85×Fashion & Accessoires
Fly fishing3.93×Sports
Kia Sportage11.49×Cars & Mobility
Diaper bag3.6×Kids & Family
Show jumping9.38×Sports
Rodeo3.28×Sports
Menards2.48×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Working cow horse audience
TraitClusterScore
PatriotismCONSERVATISM2.25
Community OrientationOPEN1.35
Need for SecurityCONSERVATISM1.33
SustainabilityBALANCE1.16
Pet OwnershipJOY1.16
ExtroversionTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Working cow horse
CountryShare
United States50.8%
Germany15.6%
Japan5.5%

See Working cow horse audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Working cow horse have in United States?

Working cow horse has an estimated audience of 1,021,645 people in United States, concentrated in Texas and California.

What is the gender split and age of Working cow horse fans?

49.9% of Working cow horse fans are female, 50.1% are male, with an average age of 44.3 years.

Which brands do Working cow horse fans like most?

Working cow horse fans show strongest brand affinity for Utah Jazz (17.2×), Tractor Supply Company (10.33×), and PSV Eindhoven (47.05×) over the country average.

Where do Working cow horse fans live in United States?

Working cow horse fans in United States are most concentrated in Texas (reach 96,215), California (reach 71,572), and Florida (reach 32,978). These three regions account for the largest share of the active audience.

What other brands do Working cow horse fans also like?

Beyond Working cow horse itself, the audience over-indexes on Tractor Supply Company (10.33×), PSV Eindhoven (47.05×), Mongolia (9.78×), and Sam Elliott (8.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Working cow horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.