Rascasse Audience Intelligence

Horse grooming Audience in United States

A data profile of the people who buy, follow and care about Horse grooming in United States — modelled from more than twelve digital signal sources. Horse grooming has an estimated audience of 1,057,207 people in United States.

#8490among Topic in United States#361in Pets & Animals

The average Horse grooming fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kentucky Derby, Arabian horse, FedEx, with strongest over-indexing on Kentucky Derby (19.66× the country average).

Demographically, the Horse grooming audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horse grooming fan in United States is more female, around 39.6 years old, with strong Community Orientation tendencies and a notable affinity for Kentucky Derby.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse grooming profile in United States.

Audience size
1.1M
in United States
Gender
56.9%♀
43.1% male
Age
39.6
average years
Country rank
#22822
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse grooming fans

56.9% are female, 43.1% are male, average age 39.6.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Horse grooming audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.6
Estimated audience size1,057,207
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Horse grooming audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3916%
40-4920%
50+24%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Horse grooming audience comes from United States.

Worldwide audience distribution share by country for Horse grooming
CountryShare
Germany35.3%
United States19.2%
Sweden6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse grooming audience in United States is strongest.

Fig. 05

Top regions by affinity

Horse grooming fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K1.26×
02Alaska~3K1.20×
03Vermont~2K1.20×
04North Dakota~3K1.17×
05South Dakota~3K1.15×
06Montana~3K1.11×
07Delaware~3K1.04×
08Maine~4K1.03×
09New Hampshire~4K1.02×
10Rhode Island~3K1.02×
11West Virginia~5K1.01×
12Hawaii~5K1.01×
13Idaho~5K1.00×
14Texas~90K0.99×
15Wisconsin~20K0.98×
16Utah~9K0.98×
17Virginia~20K0.97×
18Oregon~10K0.97×
19Connecticut~10K0.97×
20Nebraska~5K0.97×
21New Mexico~5K0.97×
22Washington, District of Columbia~3K0.97×
23Washington~20K0.96×
24Missouri~20K0.95×
25South Carolina~20K0.95×
26Arkansas~8K0.95×
27Mississippi~8K0.95×
28Kansas~8K0.95×
29Tennessee~20K0.94×
30Minnesota~10K0.94×
31Oklahoma~10K0.94×
32Iowa~8K0.94×
33Colorado~20K0.93×
34Indiana~20K0.92×
35Louisiana~10K0.91×
36Pennsylvania~30K0.90×
37Florida~60K0.89×
38Alabama~10K0.89×
39Ohio~30K0.88×
40North Carolina~30K0.88×
41Michigan~20K0.88×
42Arizona~20K0.88×
43Nevada~9K0.88×
44Maryland~20K0.87×
45Massachusetts~20K0.85×
46Georgia~30K0.84×
47Illinois~30K0.83×
48California~90K0.81×
49New Jersey~20K0.80×
50New York~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Horse grooming, United States
0.77×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse grooming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse grooming audience
#·InterestCategoryAffinity×
01Show Jumping World CupSports52.22×
02Safeco InsuranceBusiness & Career27.99×
03Kentucky DerbySports19.66×
04Arabian horsePets & Animals17.55×
05Show jumpingSports13.59×
06Heartland (Canadian TV series)Movies & TV9.38×
07MongoliaTravel & Leisure6.50×
08Weather forecastingHome & Garden5.43×
09Sustainable energyHome & Garden5.12×
10Renewable energyBusiness & Career4.84×
11FedExBusiness & Career4.76×
12QVCMovies & TV4.41×
13Tractor Supply CompanyShopping3.92×
14Veterinary medicineBusiness & Career3.79×
15Discount storesShopping3.37×
16Mortgage loansBusiness & Career3.09×
17Planet FitnessSports2.78×
18PinterestInternet & Social Media2.50×
19AirbnbTravel & Leisure2.13×
20FurnitureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse grooming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse grooming audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.12×
Family OrientationCONSERVATISM2.01×
Pet OwnershipJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse grooming audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse grooming have in United States?

Horse grooming has an estimated audience of 1,057,207 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horse grooming fans?

56.9% of Horse grooming fans are female, 43.1% are male, with an average age of 39.6 years.

03

Which brands do Horse grooming fans like most?

Horse grooming fans show strongest brand affinity for Kentucky Derby (19.66×), Arabian horse (17.55×), and FedEx (4.76×) over the country average.

04

Where do Horse grooming fans live in United States?

Horse grooming fans in United States are most concentrated in California (reach ~90K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Horse grooming fans also like?

Beyond Horse grooming itself, the audience over-indexes on Arabian horse (17.55×), FedEx (4.76×), Renewable energy (4.84×), and Show jumping (13.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Horse grooming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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