Horse grooming Audience in United States

Horse grooming logo

Horse grooming has an estimated audience of 1,057,207 people in United States. 56.9% are female, 43.1% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Tech News, Collectable, Nebraska Cornhuskers football, Product design, Brooklyn College.

The average Horse grooming fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tech News, Collectable, Nebraska Cornhuskers football, with strongest over-indexing on Tech News (36.84× the country average). Demographically, the Horse grooming audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Horse grooming fans

Demographic split for Horse grooming audience in United States
MetricValue
Female56.9%
Male43.1%
Average age39.6
Estimated audience size1,057,207

Audience persona

The typical Horse grooming fan in United States is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Horse grooming in United States
RegionReachAffinity
California92,3770.79×
Texas79,5640.88×
Florida65,6700.92×
New York42,8200.72×
Pennsylvania28,5620.8×
Georgia27,2070.84×
Virginia25,8501×
Illinois25,2500.72×
Ohio24,8970.76×
North Carolina24,6520.77×
Kentucky21,3481.61×
Washington20,0990.95×
Michigan19,2770.7×
Tennessee18,9140.89×
New Jersey17,8360.66×
Indiana16,4300.85×
Arizona16,1580.75×
South Carolina15,3300.96×
Massachusetts14,8370.71×
Missouri14,4650.85×
Maryland13,4880.74×
Colorado12,6740.76×
Wisconsin12,6690.8×
Minnesota12,2370.81×
Oregon10,8530.9×
Oklahoma10,2080.87×
Alabama10,1290.69×
Connecticut10,0930.95×
Louisiana9,1410.67×
Utah8,8840.94×
Arkansas7,3940.85×
Mississippi7,3430.84×
Kansas7,0930.85×
Iowa6,0250.69×
Idaho5,9711.13×
Nevada5,1730.51×
West Virginia4,8500.99×
Alaska4,8402.14×
Hawaii4,6351.02×
Montana4,5711.56×
Nebraska4,5650.86×
New Hampshire4,3291.04×
New Mexico4,2170.8×
Maine4,1781.1×
South Dakota4,1641.7×
North Dakota4,0551.87×
Wyoming3,9232.5×
Rhode Island3,8591.15×
Vermont3,7952.04×
Delaware3,4561.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horse grooming audience
BrandAffinityCategory
Tech News36.84×Technology & Electronics
Collectable2.12×Kids & Family
Nebraska Cornhuskers football3.44×Sports
Product design1.86×Business & Career
Brooklyn College11.56×Business & Career
Scunthorpe31.59×Travel & Leisure
UK garage4.42×Music & Radio
Pillow1.61×Home & Garden
JDSU2.15×Business & Career
Elsword9.68×Games
Jesse Plemons2.02×Movies & TV
Kingdom of Judah4.21×Politics & Society
Jaws3.06×Movies & TV
TVNotas5.63×News
Saving1.54×Business & Career
Layne Staley3.24×Music & Radio
Charlamagne Tha God4.73×Movies & TV
Isometric exercise4.25×Sports
Stamp collecting2.28×Home & Garden
Pro-Ject1.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horse grooming audience
TraitClusterScore
Pet OwnershipJOY1.81
Community OrientationOPEN1.58
LGBTQ+ IdentityOPEN1.34
DIY MentalityTHRILL1.31
SustainabilityBALANCE1.28
CreativityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Horse grooming
CountryShare
Germany35.3%
United States19.2%
Sweden6.2%

See Horse grooming audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Horse grooming have in United States?

Horse grooming has an estimated audience of 1,057,207 people in United States, concentrated in California and Texas.

What is the gender split and age of Horse grooming fans?

56.9% of Horse grooming fans are female, 43.1% are male, with an average age of 39.6 years.

Which brands do Horse grooming fans like most?

Horse grooming fans show strongest brand affinity for Tech News (36.84×), Collectable (2.12×), and Nebraska Cornhuskers football (3.44×) over the country average.

Where do Horse grooming fans live in United States?

Horse grooming fans in United States are most concentrated in California (reach 92,377), Texas (reach 79,564), and Florida (reach 65,670). These three regions account for the largest share of the active audience.

What other brands do Horse grooming fans also like?

Beyond Horse grooming itself, the audience over-indexes on Collectable (2.12×), Nebraska Cornhuskers football (3.44×), Product design (1.86×), and Brooklyn College (11.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.