Rascasse Audience Intelligence

Carl XVI Gustaf of Sweden Audience in Germany

A data profile of the people who buy, follow and care about Carl XVI Gustaf of Sweden in Germany — modelled from more than twelve digital signal sources. Carl XVI Gustaf of Sweden has an estimated audience of 1,202,920 people in Germany.

The average Carl XVI Gustaf of Sweden fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Patrick Kelly, Andy Borg, Müller (company), with strongest over-indexing on Michael Patrick Kelly (8.96× the country average).

Demographically, the Carl XVI Gustaf of Sweden audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carl XVI Gustaf of Sweden fan in Germany is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Michael Patrick Kelly.

Category: Politics & Society · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carl XVI Gustaf of Sweden profile in Germany.

Audience size
1.2M
in Germany
Gender
58.0%
42.0% male
Age
45.1
average years
Country rank
#5487
Person in Germany
Fig. 01

Search interest · 12-month trend

+740%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carl XVI Gustaf of Sweden fans

58.0% are female, 42.0% are male, average age 45.1.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Carl XVI Gustaf of Sweden audience in Germany
MetricValue
Female58.0%
Male42.0%
Average age45.1
Estimated audience size1,202,920
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Carl XVI Gustaf of Sweden audience in Germany
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4926%
50+33%
Fig. 04

Worldwide distribution

73.3%

of the worldwide Carl XVI Gustaf of Sweden audience comes from Germany.

Worldwide audience distribution share by country for Carl XVI Gustaf of Sweden
CountryShare
Germany73.3%
Sweden15.1%
Spain2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carl XVI Gustaf of Sweden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carl XVI Gustaf of Sweden fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.25×
02Niedersachsen~100K1.18×
03Rheinland-Pfalz~50K1.10×
04Sachsen~50K1.10×
05Saarland~10K1.09×
06Nordrhein-Westfalen~200K1.08×
07Mecklenburg-Vorpommern~20K1.03×
08Sachsen-Anhalt~20K1.02×
09Bayern~100K1.01×
10Hamburg~20K1.00×
11Brandenburg~30K0.97×
12Thüringen~20K0.94×
13Baden-Württemberg~100K0.93×
14Bremen~6K0.86×
15Hessen~50K0.82×
16Berlin~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Carl XVI Gustaf of Sweden, Germany
0.69×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carl XVI Gustaf of Sweden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carl XVI Gustaf of Sweden audience
#·InterestCategoryAffinity×
01Royal familyPolitics & Society15.78×
02The Man in the High Castle (TV series)Movies & TV15.78×
03Michael Patrick KellyMusic & Radio8.96×
04StockholmTravel & Leisure8.46×
05Downton AbbeyMovies & TV6.94×
06Meghan MarkleFashion & Accessoires6.79×
07Five GuysFood & Beverages6.51×
08Andy BorgMusic & Radio6.01×
09Non-alcoholic beverageFood & Beverages5.95×
10ZDF-FernsehgartenMovies & TV5.77×
11Anna LoosMovies & TV5.75×
12ScandinaviaTravel & Leisure5.62×
13NordseeFood & Beverages4.56×
14Barbara SchönebergerMovies & TV4.52×
15Political scienceBusiness & Career3.86×
16Public transportCars & Mobility3.41×
17Alexander ZverevSports2.95×
18Müller (company)Food & Beverages2.62×
19RyanairTravel & Leisure2.25×
20TagesschauMovies & TV2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carl XVI Gustaf of Sweden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Carl XVI Gustaf of Sweden audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.50×
Quality AwarenessPREMIUM1.49×
SpiritualityBALANCE1.47×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Carl XVI Gustaf of Sweden audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Luxury OrientationPREMIUM0.72×
Social Media UsageJOY0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Carl XVI Gustaf of Sweden have in Germany?

Carl XVI Gustaf of Sweden has an estimated audience of 1,202,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Carl XVI Gustaf of Sweden fans?

58.0% of Carl XVI Gustaf of Sweden fans are female, 42.0% are male, with an average age of 45.1 years.

03

Which brands do Carl XVI Gustaf of Sweden fans like most?

Carl XVI Gustaf of Sweden fans show strongest brand affinity for Michael Patrick Kelly (8.96×), Andy Borg (6.01×), and Müller (company) (2.62×) over the country average.

04

Where do Carl XVI Gustaf of Sweden fans live in Germany?

Carl XVI Gustaf of Sweden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Carl XVI Gustaf of Sweden fans also like?

Beyond Carl XVI Gustaf of Sweden itself, the audience over-indexes on Andy Borg (6.01×), Müller (company) (2.62×), Tagesschau (2.14×), and Downton Abbey (6.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carl XVI Gustaf of Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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