A data profile of the people who buy, follow and care about Carl XVI Gustaf of Sweden in Germany — modelled from more than twelve digital signal sources. Carl XVI Gustaf of Sweden has an estimated audience of 1,202,920 people in Germany.
The average Carl XVI Gustaf of Sweden fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Michael Patrick Kelly, Andy Borg, Müller (company), with strongest over-indexing on Michael Patrick Kelly (8.96× the country average).
Demographically, the Carl XVI Gustaf of Sweden audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Carl XVI Gustaf of Sweden fan in Germany is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Michael Patrick Kelly.
The key figures that characterise the Carl XVI Gustaf of Sweden profile in Germany.
58.0% are female, 42.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 45.1 |
| Estimated audience size | 1,202,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Carl XVI Gustaf of Sweden audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 73.3% |
| Sweden | 15.1% |
| Spain | 2.3% |
Where the Carl XVI Gustaf of Sweden audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~40K | 1.25× | |
| 02 | Niedersachsen | ~100K | 1.18× | |
| 03 | Rheinland-Pfalz | ~50K | 1.10× | |
| 04 | Sachsen | ~50K | 1.10× | |
| 05 | Saarland | ~10K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.08× | |
| 07 | Mecklenburg-Vorpommern | ~20K | 1.03× | |
| 08 | Sachsen-Anhalt | ~20K | 1.02× | |
| 09 | Bayern | ~100K | 1.01× | |
| 10 | Hamburg | ~20K | 1.00× | |
| 11 | Brandenburg | ~30K | 0.97× | |
| 12 | Thüringen | ~20K | 0.94× | |
| 13 | Baden-Württemberg | ~100K | 0.93× | |
| 14 | Bremen | ~6K | 0.86× | |
| 15 | Hessen | ~50K | 0.82× | |
| 16 | Berlin | ~30K | 0.69× |
The strongest cross-interests of the Carl XVI Gustaf of Sweden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Royal family | Politics & Society | 15.78× | ||
| 02 | The Man in the High Castle (TV series) | Movies & TV | 15.78× | ||
| 03 | Michael Patrick Kelly | Music & Radio | 8.96× | ||
| 04 | Stockholm | Travel & Leisure | 8.46× | ||
| 05 | Downton Abbey | Movies & TV | 6.94× | ||
| 06 | Meghan Markle | Fashion & Accessoires | 6.79× | ||
| 07 | Five Guys | Food & Beverages | 6.51× | ||
| 08 | Andy Borg | Music & Radio | 6.01× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 5.95× | ||
| 10 | ZDF-Fernsehgarten | Movies & TV | 5.77× | ||
| 11 | Anna Loos | Movies & TV | 5.75× | ||
| 12 | Scandinavia | Travel & Leisure | 5.62× | ||
| 13 | Nordsee | Food & Beverages | 4.56× | ||
| 14 | Barbara Schöneberger | Movies & TV | 4.52× | ||
| 15 | Political science | Business & Career | 3.86× | ||
| 16 | Public transport | Cars & Mobility | 3.41× | ||
| 17 | Alexander Zverev | Sports | 2.95× | ||
| 18 | Müller (company) | Food & Beverages | 2.62× | ||
| 19 | Ryanair | Travel & Leisure | 2.25× | ||
| 20 | Tagesschau | Movies & TV | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Quality Awareness | PREMIUM | 1.49× | |
| Spirituality | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.72× | |
| Social Media Usage | JOY | 0.83× |
Carl XVI Gustaf of Sweden has an estimated audience of 1,202,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
58.0% of Carl XVI Gustaf of Sweden fans are female, 42.0% are male, with an average age of 45.1 years.
Carl XVI Gustaf of Sweden fans show strongest brand affinity for Michael Patrick Kelly (8.96×), Andy Borg (6.01×), and Müller (company) (2.62×) over the country average.
Carl XVI Gustaf of Sweden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Carl XVI Gustaf of Sweden itself, the audience over-indexes on Andy Borg (6.01×), Müller (company) (2.62×), Tagesschau (2.14×), and Downton Abbey (6.94×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Carl XVI Gustaf of Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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