Rascasse Audience Intelligence

Royal family Audience in Germany

A data profile of the people who buy, follow and care about Royal family in Germany — modelled from more than twelve digital signal sources. Royal family has an estimated audience of 375,178 people in Germany.

#5472among Topic in Germany#715in Politics & Society

The average Royal family fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Meghan Markle, Caroline von Hannover, Victoria, Crown Princess of Sweden, with strongest over-indexing on Meghan Markle (27.13× the country average).

Demographically, the Royal family audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Royal family fan in Germany is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Meghan Markle.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal family profile in Germany.

Audience size
375K
in Germany
Gender
80.0%♀
20.0% male
Age
38.0
average years
Country rank
#14772
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Royal family fans

80.0% are female, 20.0% are male, average age 38.0.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Royal family audience in Germany
MetricValue
Female80.0%
Male20.0%
Average age38.0
Estimated audience size375,178
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Royal family audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4922%
50+15%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Royal family audience comes from Germany.

Worldwide audience distribution share by country for Royal family
CountryShare
United States32.4%
United Kingdom10.9%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal family audience in Germany is strongest.

Fig. 05

Top regions by affinity

Royal family fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.43×
02Nordrhein-Westfalen~100K1.28×
03Bayern~70K1.20×
04Baden-Württemberg~60K1.20×
05Hessen~30K1.16×
06Berlin~20K1.10×
07Niedersachsen~40K1.00×
08Saarland~4K0.97×
09Bremen~3K0.97×
10Hamburg~8K0.94×
11Schleswig-Holstein~10K0.93×
12Sachsen~20K0.91×
13Thüringen~9K0.91×
14Brandenburg~10K0.88×
15Sachsen-Anhalt~8K0.85×
16Mecklenburg-Vorpommern~6K0.84×
Fig. 06

Affinity by region

Affinity by region — Royal family, Germany
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal family audience
#·InterestCategoryAffinity×
01The Royals (TV series)Movies & TV88.74×
02Ernst August von HannoverPolitics & Society59.97×
03Caroline von HannoverPolitics & Society56.91×
04British Royal FamilyPolitics & Society53.45×
05Gloria von Thurn und TaxisPolitics & Society33.64×
06Hair AccessoriesBeauty & Wellness30.62×
07Victoria, Crown Princess of SwedenPolitics & Society30.30×
08Meghan MarkleFashion & Accessoires27.13×
09Step by Step (TV series)Movies & TV26.00×
10Catherine, Duchess of CambridgePolitics & Society20.68×
11Halle BerryMovies & TV16.20×
12Carl XVI Gustaf of SwedenPolitics & Society15.78×
13Grace KellyMovies & TV15.27×
14Anya Taylor-JoyMovies & TV14.40×
15DivorceKids & Family10.08×
16Downton AbbeyMovies & TV8.86×
17The Gilded AgeMovies & TV8.80×
18Bruce WillisMovies & TV5.20×
19WikipediaInternet & Social Media4.77×
20TagesschauMovies & TV2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal family audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.88×
Community OrientationOPEN2.16×
SpiritualityBALANCE2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal family audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
Price SensitivityPREMIUM1.10×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Royal family have in Germany?

Royal family has an estimated audience of 375,178 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Royal family fans?

80.0% of Royal family fans are female, 20.0% are male, with an average age of 38.0 years.

03

Which brands do Royal family fans like most?

Royal family fans show strongest brand affinity for Meghan Markle (27.13×), Caroline von Hannover (56.91×), and Victoria, Crown Princess of Sweden (30.3×) over the country average.

04

Where do Royal family fans live in Germany?

Royal family fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Royal family fans also like?

Beyond Royal family itself, the audience over-indexes on Caroline von Hannover (56.91×), Victoria, Crown Princess of Sweden (30.3×), Ernst August von Hannover (59.97×), and Catherine, Duchess of Cambridge (20.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Royal family audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Royal family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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