Gloria von Thurn und Taxis Audience in Germany
Gloria von Thurn und Taxis has an estimated audience of 665,391 people in Germany. 75.2% are female, 24.8% are male, average age 43.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Markus Lanz, Kelly Osbourne, Royal family, Catherine, Duchess of Cambridge, Jotex.
The average Gloria von Thurn und Taxis fan in Germany is 43.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Markus Lanz, Kelly Osbourne, Royal family, with strongest over-indexing on Markus Lanz (9.49× the country average). Demographically, the Gloria von Thurn und Taxis audience skews more female with an average age of 43.5, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Entrepreneur
Demographics of Gloria von Thurn und Taxis fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 43.5 |
| Estimated audience size | 665,391 |
Audience persona
The typical Gloria von Thurn und Taxis fan in Germany is more female, around 43.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 273,297 | 2.56× |
| Nordrhein-Westfalen | 130,852 | 0.9× |
| Baden-Württemberg | 102,327 | 1.13× |
| Niedersachsen | 58,466 | 0.9× |
| Hessen | 46,408 | 0.92× |
| Sachsen | 35,437 | 1.09× |
| Rheinland-Pfalz | 34,950 | 1.05× |
| Berlin | 26,584 | 0.89× |
| Schleswig-Holstein | 20,040 | 0.84× |
| Thüringen | 17,000 | 1× |
| Brandenburg | 16,446 | 0.8× |
| Sachsen-Anhalt | 13,270 | 0.77× |
| Hamburg | 12,896 | 0.86× |
| Mecklenburg-Vorpommern | 10,025 | 0.79× |
| Saarland | 6,712 | 0.82× |
| Bremen | 3,955 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 9.49× | Movies & TV |
| Kelly Osbourne | 9.49× | Music & Radio |
| Royal family | 20.07× | Politics & Society |
| Catherine, Duchess of Cambridge | 7.87× | Politics & Society |
| Jotex | 26.91× | Shopping |
| Scooby-Doo | 5.83× | Movies & TV |
| Western Union | 4.88× | Business & Career |
| TikTok | 2.15× | Internet & Social Media |
| Gangs of New York | 19.6× | Movies & TV |
| Der Tagesspiegel | 3.62× | News |
| YouTube Red | 20× | Movies & TV |
| Satire | 4.23× | Literature |
| Tagesschau | 1.82× | Movies & TV |
| Beetlejuice | 4.22× | Movies & TV |
| Pets | 1.62× | Pets & Animals |
| German television comedy | 5.02× | Movies & TV |
| Austrian Airlines | 8.05× | Travel & Leisure |
| Anna-Maria Zimmermann | 5.95× | Music & Radio |
| Perry Mason (TV series) | 20× | Movies & TV |
| Roland Kaiser | 2.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.56 |
| Pet Ownership | JOY | 1.46 |
| Community Orientation | OPEN | 1.25 |
| Individualism | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.2 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.2% |
| Austria | 5.6% |
| Switzerland | 2.8% |
See Gloria von Thurn und Taxis audiences in other countries
- Gloria von Thurn und Taxis — United States
- Gloria von Thurn und Taxis — United Kingdom
- Gloria von Thurn und Taxis — France
- Gloria von Thurn und Taxis — Italy
- Gloria von Thurn und Taxis — Spain
- Gloria von Thurn und Taxis — Brazil
- Gloria von Thurn und Taxis — Japan
- Gloria von Thurn und Taxis — South Korea
- Gloria von Thurn und Taxis — India
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Frequently asked questions
How many fans does Gloria von Thurn und Taxis have in Germany?
Gloria von Thurn und Taxis has an estimated audience of 665,391 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gloria von Thurn und Taxis fans?
75.2% of Gloria von Thurn und Taxis fans are female, 24.8% are male, with an average age of 43.5 years.
Which brands do Gloria von Thurn und Taxis fans like most?
Gloria von Thurn und Taxis fans show strongest brand affinity for Markus Lanz (9.49×), Kelly Osbourne (9.49×), and Royal family (20.07×) over the country average.
Where do Gloria von Thurn und Taxis fans live in Germany?
Gloria von Thurn und Taxis fans in Germany are most concentrated in Bayern (reach 273,297), Nordrhein-Westfalen (reach 130,852), and Baden-Württemberg (reach 102,327). These three regions account for the largest share of the active audience.
What other brands do Gloria von Thurn und Taxis fans also like?
Beyond Gloria von Thurn und Taxis itself, the audience over-indexes on Kelly Osbourne (9.49×), Royal family (20.07×), Catherine, Duchess of Cambridge (7.87×), and Jotex (26.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gloria von Thurn und Taxis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.