Diana, Princess of Wales Audience in Germany
Diana, Princess of Wales has an estimated audience of 469,224 people in Germany. 79.4% are female, 20.6% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Catherine, Duchess of Cambridge, Charles, Prince of Wales, Meghan Markle, Ralph Fiennes, British Royal Family.
The average Diana, Princess of Wales fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Catherine, Duchess of Cambridge, Charles, Prince of Wales, Meghan Markle, with strongest over-indexing on Catherine, Duchess of Cambridge (60.87× the country average). Demographically, the Diana, Princess of Wales audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Nobility
Demographics of Diana, Princess of Wales fans
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 41.4 |
| Estimated audience size | 469,224 |
Audience persona
The typical Diana, Princess of Wales fan in Germany is more female, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for Catherine, Duchess of Cambridge.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,938 | 1.17× |
| Bayern | 83,250 | 1.1× |
| Baden-Württemberg | 68,871 | 1.08× |
| Niedersachsen | 51,347 | 1.13× |
| Hessen | 35,807 | 1× |
| Rheinland-Pfalz | 25,855 | 1.1× |
| Sachsen | 22,449 | 0.98× |
| Berlin | 18,832 | 0.9× |
| Schleswig-Holstein | 18,006 | 1.07× |
| Brandenburg | 14,128 | 0.97× |
| Sachsen-Anhalt | 12,293 | 1.01× |
| Thüringen | 11,486 | 0.96× |
| Hamburg | 10,169 | 0.96× |
| Mecklenburg-Vorpommern | 8,427 | 0.94× |
| Saarland | 4,662 | 0.81× |
| Bremen | 3,492 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catherine, Duchess of Cambridge | 60.87× | Politics & Society |
| Charles, Prince of Wales | 132.54× | Politics & Society |
| Meghan Markle | 37.62× | Fashion & Accessoires |
| Ralph Fiennes | 33.01× | Movies & TV |
| British Royal Family | 73.5× | Politics & Society |
| Caroline von Hannover | 54.27× | Politics & Society |
| Prince Harry | 57.82× | Politics & Society |
| Ernst August von Hannover | 37.92× | Politics & Society |
| Matthew McConaughey | 26.45× | Movies & TV |
| Queen Elizabeth The Queen Mother | 47.58× | Politics & Society |
| Royal family | 35.03× | Politics & Society |
| Pride and Prejudice | 23.83× | Movies & TV |
| London Eye | 40.13× | Travel & Leisure |
| Royal Air Force | 64.06× | Politics & Society |
| Monarchy of the United Kingdom | 47.55× | Politics & Society |
| Prince William, Duke of Cambridge | 100.55× | Politics & Society |
| Elizabeth II | 30.11× | Politics & Society |
| Buckingham Palace | 36.48× | Travel & Leisure |
| Cameron Diaz | 15.27× | Movies & TV |
| Megan Fox | 10.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.71 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Tradition | CONSERVATISM | 1.54 |
| Community Orientation | OPEN | 1.44 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Spirituality | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| United Kingdom | 13.6% |
| India | 7.3% |
See Diana, Princess of Wales audiences in other countries
- Diana, Princess of Wales — United States
- Diana, Princess of Wales — United Kingdom
- Diana, Princess of Wales — France
- Diana, Princess of Wales — Italy
- Diana, Princess of Wales — Spain
- Diana, Princess of Wales — Brazil
- Diana, Princess of Wales — Japan
- Diana, Princess of Wales — South Korea
- Diana, Princess of Wales — India
More Nobility audiences in Germany
- Catherine, Duchess of Cambridge (2,310,112)
- Victoria, Crown Princess of Sweden (1,130,508)
- Gautama Buddha (843,487)
- Camilla, Duchess of Cornwall (771,962)
- Alexander the Great (725,990)
Frequently asked questions
How many fans does Diana, Princess of Wales have in Germany?
Diana, Princess of Wales has an estimated audience of 469,224 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diana, Princess of Wales fans?
79.4% of Diana, Princess of Wales fans are female, 20.6% are male, with an average age of 41.4 years.
Which brands do Diana, Princess of Wales fans like most?
Diana, Princess of Wales fans show strongest brand affinity for Catherine, Duchess of Cambridge (60.87×), Charles, Prince of Wales (132.54×), and Meghan Markle (37.62×) over the country average.
Where do Diana, Princess of Wales fans live in Germany?
Diana, Princess of Wales fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,938), Bayern (reach 83,250), and Baden-Württemberg (reach 68,871). These three regions account for the largest share of the active audience.
What other brands do Diana, Princess of Wales fans also like?
Beyond Diana, Princess of Wales itself, the audience over-indexes on Charles, Prince of Wales (132.54×), Meghan Markle (37.62×), Ralph Fiennes (33.01×), and British Royal Family (73.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diana, Princess of Wales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.