Rascasse Audience Intelligence

Diana, Princess of Wales Audience in Germany

A data profile of the people who buy, follow and care about Diana, Princess of Wales in Germany — modelled from more than twelve digital signal sources. Diana, Princess of Wales has an estimated audience of 451,819 people in Germany.

#7among Nobility in Germany#2488among Person in Germany#614in Politics & Society

The average Diana, Princess of Wales fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Catherine, Duchess of Cambridge, Charles, Prince of Wales, Meghan Markle, with strongest over-indexing on Catherine, Duchess of Cambridge (60.87× the country average).

Demographically, the Diana, Princess of Wales audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diana, Princess of Wales fan in Germany is more female, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Catherine, Duchess of Cambridge.

Category: Politics & Society · Type: Person · Subtype: Nobility

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diana, Princess of Wales profile in Germany.

Audience size
452K
in Germany
Gender
79.4%♀
20.6% male
Age
41.4
average years
Country rank
#12716
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diana, Princess of Wales fans

79.4% are female, 20.6% are male, average age 41.4.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Diana, Princess of Wales audience in Germany
MetricValue
Female79.4%
Male20.6%
Average age41.4
Estimated audience size451,819
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Diana, Princess of Wales audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3921%
40-4927%
50+22%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Diana, Princess of Wales audience comes from Germany.

Worldwide audience distribution share by country for Diana, Princess of Wales
CountryShare
United States25.6%
United Kingdom11.8%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diana, Princess of Wales audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diana, Princess of Wales fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.15×
02Niedersachsen~50K1.11×
03Rheinland-Pfalz~30K1.10×
04Bayern~80K1.08×
05Schleswig-Holstein~20K1.08×
06Baden-Württemberg~70K1.05×
07Sachsen-Anhalt~10K1.03×
08Hessen~40K0.99×
09Mecklenburg-Vorpommern~9K0.99×
10Thüringen~10K0.98×
11Brandenburg~10K0.97×
12Hamburg~10K0.96×
13Sachsen~20K0.95×
14Bremen~4K0.93×
15Berlin~20K0.86×
16Saarland~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Diana, Princess of Wales, Germany
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diana, Princess of Wales audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diana, Princess of Wales audience
#·InterestCategoryAffinity×
01Charles, Prince of WalesPolitics & Society132.54×
02Prince William, Duke of CambridgePolitics & Society100.55×
03British Royal FamilyPolitics & Society73.50×
04Royal Air ForcePolitics & Society64.06×
05Catherine, Duchess of CambridgePolitics & Society60.87×
06Prince HarryPolitics & Society57.82×
07Caroline von HannoverPolitics & Society54.27×
08Queen Elizabeth The Queen MotherPolitics & Society47.58×
09Monarchy of the United KingdomPolitics & Society47.55×
10London EyeTravel & Leisure40.13×
11Ernst August von HannoverPolitics & Society37.92×
12Meghan MarkleFashion & Accessoires37.62×
13Buckingham PalaceTravel & Leisure36.48×
14Royal familyPolitics & Society35.03×
15Ralph FiennesMovies & TV33.01×
16Elizabeth IIPolitics & Society30.11×
17Matthew McConaugheyMovies & TV26.45×
18Pride and PrejudiceMovies & TV23.83×
19Joan CollinsFashion & Accessoires22.21×
20Cameron DiazMovies & TV15.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diana, Princess of Wales audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diana, Princess of Wales audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.54×
MindfulnessBALANCE1.96×
Pet OwnershipJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diana, Princess of Wales audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.09×
Luxury OrientationPREMIUM1.13×
Sports ActivityPOWER1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diana, Princess of Wales have in Germany?

Diana, Princess of Wales has an estimated audience of 451,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diana, Princess of Wales fans?

79.4% of Diana, Princess of Wales fans are female, 20.6% are male, with an average age of 41.4 years.

03

Which brands do Diana, Princess of Wales fans like most?

Diana, Princess of Wales fans show strongest brand affinity for Catherine, Duchess of Cambridge (60.87×), Charles, Prince of Wales (132.54×), and Meghan Markle (37.62×) over the country average.

04

Where do Diana, Princess of Wales fans live in Germany?

Diana, Princess of Wales fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Diana, Princess of Wales fans also like?

Beyond Diana, Princess of Wales itself, the audience over-indexes on Charles, Prince of Wales (132.54×), Meghan Markle (37.62×), Caroline von Hannover (54.27×), and British Royal Family (73.5×) compared to the Germany average.

Appendix

Explore more audiences

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See Diana, Princess of Wales audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diana, Princess of Wales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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