Caroline von Hannover Audience in Germany
Caroline von Hannover has an estimated audience of 321,537 people in Germany. 77.2% are female, 22.8% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Grimma, Progressive rock, Rossmann, Goop.
The average Caroline von Hannover fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Grimma, Progressive rock, with strongest over-indexing on Loincloth (20× the country average). Demographically, the Caroline von Hannover audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person
Demographics of Caroline von Hannover fans
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 36.7 |
| Estimated audience size | 321,537 |
Audience persona
The typical Caroline von Hannover fan in Germany is more female, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,911 | 1.2× |
| Bayern | 68,033 | 1.24× |
| Baden-Württemberg | 57,763 | 1.24× |
| Niedersachsen | 47,606 | 1.43× |
| Hessen | 26,017 | 1× |
| Rheinland-Pfalz | 21,878 | 1.28× |
| Schleswig-Holstein | 14,424 | 1.17× |
| Berlin | 11,679 | 0.76× |
| Sachsen | 10,930 | 0.65× |
| Hamburg | 8,235 | 1.07× |
| Brandenburg | 7,068 | 0.67× |
| Sachsen-Anhalt | 6,138 | 0.69× |
| Saarland | 5,476 | 1.3× |
| Thüringen | 5,421 | 0.62× |
| Mecklenburg-Vorpommern | 4,685 | 0.72× |
| Bremen | 2,821 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 20× | Fashion & Accessoires |
| Grimma | 20× | Travel & Leisure |
| Progressive rock | 3.15× | Music & Radio |
| Rossmann | 1.52× | Shopping |
| Goop | 12.63× | Internet & Social Media |
| WonderJeans | 20× | Fashion & Accessoires |
| Pillow | 2.02× | Home & Garden |
| Product design | 2.09× | Business & Career |
| Shahab Hosseini | 20× | Movies & TV |
| Time (magazine) | 2.38× | News |
| Chromebook | 7.2× | Technology & Electronics |
| Hypnagogia | 19.88× | Health |
| Stradivarius | 1.62× | Shopping |
| Natural rubber | 2.22× | Cars & Mobility |
| Isola 2000 | 20× | Travel & Leisure |
| Hang Seng Index | 5.6× | Business & Career |
| University of Koblenz and Landau | 16.2× | Business & Career |
| Zagreb | 3.25× | Travel & Leisure |
| Corona (band) | 1.95× | Music & Radio |
| Minestrone | 2.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.27 |
| LGBTQ+ Identity | OPEN | 2.25 |
| Pet Ownership | JOY | 1.62 |
| Tradition | CONSERVATISM | 1.41 |
| Spirituality | BALANCE | 1.39 |
| Quality Awareness | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.4% |
| Austria | 12.8% |
| Switzerland | 5.7% |
See Caroline von Hannover audiences in other countries
More Politics & Society audiences in Germany
- Helene Fischer (10,794,585)
- Sydney Sweeney (8,044,933)
- Roland Kaiser (7,492,433)
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
Frequently asked questions
How many fans does Caroline von Hannover have in Germany?
Caroline von Hannover has an estimated audience of 321,537 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Caroline von Hannover fans?
77.2% of Caroline von Hannover fans are female, 22.8% are male, with an average age of 36.7 years.
Which brands do Caroline von Hannover fans like most?
Caroline von Hannover fans show strongest brand affinity for Loincloth (20×), Grimma (20×), and Progressive rock (3.15×) over the country average.
Where do Caroline von Hannover fans live in Germany?
Caroline von Hannover fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,911), Bayern (reach 68,033), and Baden-Württemberg (reach 57,763). These three regions account for the largest share of the active audience.
What other brands do Caroline von Hannover fans also like?
Beyond Caroline von Hannover itself, the audience over-indexes on Grimma (20×), Progressive rock (3.15×), Rossmann (1.52×), and Goop (12.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caroline von Hannover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.