Nissan Patrol Audience in United States

Nissan Patrol logo

Nissan Patrol has an estimated audience of 321,632 people in United States. 20.8% are female, 79.2% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Karen Walker (designer), Nissan Pathfinder, Discount Tire, Ford Explorer, Toyota Crown.

The average Nissan Patrol fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Karen Walker (designer), Nissan Pathfinder, Discount Tire, with strongest over-indexing on Karen Walker (designer) (501.03× the country average). Demographically, the Nissan Patrol audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan Patrol fans

Demographic split for Nissan Patrol audience in United States
MetricValue
Female20.8%
Male79.2%
Average age38.7
Estimated audience size321,632

Audience persona

The typical Nissan Patrol fan in United States is more male, around 38.7 years old, with strong Family Orientation tendencies and a notable affinity for Karen Walker (designer).

Top regions in United States

Top regions ranked by reach for Nissan Patrol in United States
RegionReachAffinity
California43,5541.23×
Texas34,1581.24×
Florida27,1221.25×
New York19,0511.06×
Georgia10,8631.1×
Illinois10,3020.96×
North Carolina10,0421.04×
New Jersey9,5231.16×
Pennsylvania9,5200.88×
Virginia9,3561.19×
Tennessee8,7041.35×
Washington8,5931.33×
Arizona7,8091.19×
Ohio7,5010.76×
Colorado6,7651.33×
Michigan6,7650.8×
Massachusetts6,5221.03×
Maryland6,0221.09×
Indiana4,8820.83×
Oregon4,7851.3×
Missouri4,4640.86×
South Carolina4,4120.91×
Louisiana4,3101.04×
Minnesota3,8770.84×
Alabama3,7870.84×
Oklahoma3,7181.04×
Utah3,7011.29×
Kentucky3,4590.86×
Wisconsin3,4420.71×
Nevada3,3891.09×
Connecticut3,2731.01×
Arkansas2,8271.07×
Mississippi2,5280.95×
Kansas2,1820.86×
Iowa1,9020.72×
Idaho1,8711.16×
New Mexico1,6431.02×
Hawaii1,5451.12×
Nebraska1,4460.9×
New Hampshire1,3681.08×
West Virginia1,2320.82×
Maine1,0280.89×
Washington, District of Columbia9530.99×
Montana8330.93×
Rhode Island8260.81×
Alaska7111.03×
Delaware6960.78×
South Dakota5510.74×
North Dakota5360.81×
Vermont4540.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Patrol audience
BrandAffinityCategory
Karen Walker (designer)501.03×
Nissan Pathfinder60.18×Cars & Mobility
Discount Tire15.07×Shopping
Ford Explorer35.56×Cars & Mobility
Toyota Crown51.61×Cars & Mobility
Toyota HiAce116.66×Cars & Mobility
Mazda CX-534.15×Cars & Mobility
Toyota Hilux37.49×Cars & Mobility
Toyota Highlander26.76×Cars & Mobility
Toyota Avanza103.01×Cars & Mobility
Ford Ranger (T6)43.02×Cars & Mobility
Honda Ridgeline48.13×Cars & Mobility
Ford Escape36.96×Cars & Mobility
Honda CR-V22.99×Cars & Mobility
Toyota RAV419.86×Cars & Mobility
Convertible20×Cars & Mobility
Mazda CX-374.89×Cars & Mobility
Nissan Note128.47×Cars & Mobility
Mazda332.65×Cars & Mobility
Nissan Micra99.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Patrol audience
TraitClusterScore
Family OrientationCONSERVATISM3.57
Luxury OrientationPREMIUM2.6
Price SensitivityPREMIUM2.47
Risk AppetiteTHRILL1.85
LGBTQ+ IdentityOPEN1.82
Design AffinityPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Nissan Patrol
CountryShare
Australia10.8%
United Arab Emirates10.5%
Philippines10.0%

See Nissan Patrol audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan Patrol have in United States?

Nissan Patrol has an estimated audience of 321,632 people in United States, concentrated in California and Texas.

What is the gender split and age of Nissan Patrol fans?

20.8% of Nissan Patrol fans are female, 79.2% are male, with an average age of 38.7 years.

Which brands do Nissan Patrol fans like most?

Nissan Patrol fans show strongest brand affinity for Karen Walker (designer) (501.03×), Nissan Pathfinder (60.18×), and Discount Tire (15.07×) over the country average.

Where do Nissan Patrol fans live in United States?

Nissan Patrol fans in United States are most concentrated in California (reach 43,554), Texas (reach 34,158), and Florida (reach 27,122). These three regions account for the largest share of the active audience.

What other brands do Nissan Patrol fans also like?

Beyond Nissan Patrol itself, the audience over-indexes on Nissan Pathfinder (60.18×), Discount Tire (15.07×), Ford Explorer (35.56×), and Toyota Crown (51.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Patrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.