Rascasse Audience Intelligence

Nissan Patrol Audience in United States

A data profile of the people who buy, follow and care about Nissan Patrol in United States — modelled from more than twelve digital signal sources. Nissan Patrol has an estimated audience of 317,851 people in United States.

#331among Car type in United States#386among Car Model in United States#1254in Cars & Mobility

The average Nissan Patrol fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Karen Walker (designer), Nissan Pathfinder, Discount Tire, with strongest over-indexing on Karen Walker (designer) (501.03× the country average).

Demographically, the Nissan Patrol audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Patrol fan in United States is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Karen Walker (designer).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Patrol profile in United States.

Audience size
318K
in United States
Gender
20.8%♀
79.2% male
Age
38.7
average years
Country rank
#46922
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Patrol fans

20.8% are female, 79.2% are male, average age 38.7.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Nissan Patrol audience in United States
MetricValue
Female20.8%
Male79.2%
Average age38.7
Estimated audience size317,851
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Nissan Patrol audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4918%
50+23%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Nissan Patrol audience comes from United States.

Worldwide audience distribution share by country for Nissan Patrol
CountryShare
United Arab Emirates10.4%
Australia10.4%
Philippines10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Patrol audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Patrol fans by region: top regions in United States
#RegionReachAffinity×
01Washington~8K1.30×
02Tennessee~8K1.28×
03Utah~4K1.26×
04Colorado~6K1.24×
05Florida~30K1.23×
06Oregon~5K1.23×
07California~40K1.19×
08Arizona~8K1.18×
09Texas~30K1.16×
10Hawaii~2K1.16×
11Virginia~9K1.15×
12Idaho~2K1.14×
13New Jersey~9K1.10×
14Nevada~3K1.10×
15Alaska<1K1.08×
16New Hampshire~1K1.06×
17Arkansas~3K1.05×
18Maryland~6K1.04×
19New York~20K1.03×
20Georgia~10K1.03×
21New Mexico~2K1.03×
22Connecticut~3K1.02×
23Massachusetts~6K1.01×
24Oklahoma~4K1.01×
25Montana<1K1.01×
26Louisiana~4K1.00×
27North Carolina~10K0.99×
28Washington, District of Columbia<1K0.97×
29Maine~1K0.96×
30Mississippi~3K0.95×
31North Dakota<1K0.94×
32Kansas~2K0.92×
33Illinois~10K0.91×
34South Carolina~4K0.91×
35Nebraska~1K0.91×
36Rhode Island<1K0.91×
37Vermont<1K0.91×
38Alabama~4K0.90×
39Kentucky~4K0.90×
40West Virginia~1K0.90×
41Indiana~5K0.88×
42Missouri~5K0.88×
43Pennsylvania~9K0.87×
44Delaware<1K0.87×
45South Dakota<1K0.87×
46Minnesota~4K0.83×
47Michigan~7K0.82×
48Iowa~2K0.80×
49Ohio~8K0.77×
50Wisconsin~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Nissan Patrol, United States
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Patrol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Patrol audience
#·InterestCategoryAffinity×
01Karen Walker (designer)Person501.03×
02Nissan NoteCars & Mobility128.47×
03Toyota HiAceCars & Mobility116.66×
04Toyota AvanzaCars & Mobility103.01×
05Nissan MicraCars & Mobility99.26×
06Mazda CX-3Cars & Mobility74.89×
07Nissan PathfinderCars & Mobility60.18×
08Toyota CrownCars & Mobility51.61×
09Honda RidgelineCars & Mobility48.13×
10Ford Ranger (T6)Cars & Mobility43.02×
11Toyota HiluxCars & Mobility37.49×
12Ford EscapeCars & Mobility36.96×
13Ford ExplorerCars & Mobility35.56×
14Mazda CX-5Cars & Mobility34.15×
15Mazda3Cars & Mobility32.65×
16Toyota HighlanderCars & Mobility26.76×
17Honda CR-VCars & Mobility22.99×
18ConvertibleCars & Mobility20.00×
19Toyota RAV4Cars & Mobility19.86×
20Discount TireShopping15.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Patrol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Patrol audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.69×
PatriotismCONSERVATISM3.89×
MindfulnessBALANCE3.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Patrol audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.00×
Healthy LifestyleBALANCE1.06×
SustainabilityBALANCE1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Patrol have in United States?

Nissan Patrol has an estimated audience of 317,851 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nissan Patrol fans?

20.8% of Nissan Patrol fans are female, 79.2% are male, with an average age of 38.7 years.

03

Which brands do Nissan Patrol fans like most?

Nissan Patrol fans show strongest brand affinity for Karen Walker (designer) (501.03×), Nissan Pathfinder (60.18×), and Discount Tire (15.07×) over the country average.

04

Where do Nissan Patrol fans live in United States?

Nissan Patrol fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Patrol fans also like?

Beyond Nissan Patrol itself, the audience over-indexes on Nissan Pathfinder (60.18×), Discount Tire (15.07×), Toyota HiAce (116.66×), and Ford Explorer (35.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Patrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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