Toyota Avanza Audience in United States

Toyota Avanza logo

Toyota Avanza has an estimated audience of 334,987 people in United States. 27.5% are female, 72.5% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Honda Jazz, Honda City, Mitsubishi Pajero, Autism Awareness, Family car.

The average Toyota Avanza fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honda Jazz, Honda City, Mitsubishi Pajero, with strongest over-indexing on Honda Jazz (1160× the country average). Demographically, the Toyota Avanza audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Avanza fans

Demographic split for Toyota Avanza audience in United States
MetricValue
Female27.5%
Male72.5%
Average age35.3
Estimated audience size334,987

Audience persona

The typical Toyota Avanza fan in United States is more male, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Honda Jazz.

Top regions in United States

Top regions ranked by reach for Toyota Avanza in United States
RegionReachAffinity
California97,4752.65×
Texas62,2982.16×
Florida21,8880.97×
New York17,4130.93×
Illinois15,5961.4×
Arizona14,8682.17×
Washington10,9341.63×
Georgia8,9290.87×
New Jersey8,7681.03×
Nevada7,2732.24×
North Carolina6,7770.67×
Virginia6,7310.82×
Colorado6,0491.15×
Pennsylvania5,9460.53×
Tennessee5,4490.81×
Oregon5,0111.3×
Ohio4,9000.47×
Michigan4,6610.53×
Maryland4,4900.78×
Indiana4,1340.68×
Massachusetts3,7900.57×
Wisconsin3,7200.74×
Minnesota3,5190.73×
Utah3,3101.1×
Alabama3,2650.7×
South Carolina3,2210.64×
Missouri3,1050.58×
Oklahoma2,9570.79×
Hawaii2,8812×
Kentucky2,6970.64×
Louisiana2,4650.57×
Connecticut2,2560.67×
Arkansas2,0900.76×
New Mexico1,9991.19×
Kansas1,8350.7×
Idaho1,7551.04×
Alaska1,6742.34×
Mississippi1,6520.6×
Iowa1,6220.59×
Nebraska1,2280.73×
Washington, District of Columbia1,1521.14×
West Virginia8480.54×
Montana8040.87×
Maine7560.63×
North Dakota7521.09×
New Hampshire7410.56×
South Dakota7280.94×
Wyoming7061.42×
Rhode Island6740.63×
Vermont6631.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Avanza audience
BrandAffinityCategory
Honda Jazz1160×Cars & Mobility
Honda City238.68×Cars & Mobility
Mitsubishi Pajero181.82×Cars & Mobility
Autism Awareness19.03×Health
Family car20×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Honda CR-V22.14×Cars & Mobility
Subcompact car51.06×Cars & Mobility
Nissan Patrol88.53×Cars & Mobility
Antique car14.32×Cars & Mobility
City car20×Cars & Mobility
Microblogging12.67×Technology & Electronics
Mazda MX-537.25×Cars & Mobility
Toyota Camry17.47×Cars & Mobility
Toyota Land Cruiser Prado119.01×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Chevrolet Equinox34.83×Cars & Mobility
Mazda634.52×Cars & Mobility
Honda Civic14.66×Cars & Mobility
Chevrolet Spark60.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Avanza audience
TraitClusterScore
Family OrientationCONSERVATISM4.54
Price SensitivityPREMIUM2.01
LGBTQ+ IdentityOPEN1.54
Quality AwarenessPREMIUM1.45
Risk AppetiteTHRILL1.39
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Toyota Avanza
CountryShare
Indonesia35.9%
Mexico13.6%
United States11.8%

See Toyota Avanza audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Avanza have in United States?

Toyota Avanza has an estimated audience of 334,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Avanza fans?

27.5% of Toyota Avanza fans are female, 72.5% are male, with an average age of 35.3 years.

Which brands do Toyota Avanza fans like most?

Toyota Avanza fans show strongest brand affinity for Honda Jazz (1160×), Honda City (238.68×), and Mitsubishi Pajero (181.82×) over the country average.

Where do Toyota Avanza fans live in United States?

Toyota Avanza fans in United States are most concentrated in California (reach 97,475), Texas (reach 62,298), and Florida (reach 21,888). These three regions account for the largest share of the active audience.

What other brands do Toyota Avanza fans also like?

Beyond Toyota Avanza itself, the audience over-indexes on Honda City (238.68×), Mitsubishi Pajero (181.82×), Autism Awareness (19.03×), and Family car (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Avanza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.