Rascasse Audience Intelligence

Toyota Avanza Audience in United States

A data profile of the people who buy, follow and care about Toyota Avanza in United States — modelled from more than twelve digital signal sources. Toyota Avanza has an estimated audience of 335,728 people in United States.

#325among Car type in United States#376among Car Model in United States#1229in Cars & Mobility

The average Toyota Avanza fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honda Jazz, Mitsubishi Pajero, Honda City, with strongest over-indexing on Honda Jazz (1060.71× the country average).

Demographically, the Toyota Avanza audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Avanza fan in United States is more male, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Honda Jazz.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Avanza profile in United States.

Audience size
336K
in United States
Gender
27.5%♀
72.5% male
Age
35.3
average years
Country rank
#45611
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Avanza fans

27.5% are female, 72.5% are male, average age 35.3.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Toyota Avanza audience in United States
MetricValue
Female27.5%
Male72.5%
Average age35.3
Estimated audience size335,728
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Toyota Avanza audience in United States
Age bracketShare%
16-1934%
20-2917%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Toyota Avanza audience comes from United States.

Worldwide audience distribution share by country for Toyota Avanza
CountryShare
Indonesia35.7%
Mexico14.1%
United States11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Avanza audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Avanza fans by region: top regions in United States
#RegionReachAffinity×
01California~90K2.42×
02Texas~60K2.00×
03Arizona~10K2.00×
04Nevada~6K1.90×
05Hawaii~2K1.65×
06Alaska~1K1.56×
07Washington~10K1.47×
08Illinois~10K1.34×
09Oregon~4K1.15×
10Utah~3K1.13×
11Colorado~6K1.10×
12New Mexico~2K1.07×
13Vermont<1K1.07×
14North Dakota<1K1.05×
15Idaho~2K1.03×
16Washington, District of Columbia~1K1.02×
17New Jersey~9K1.01×
18South Dakota<1K1.01×
19Florida~20K0.98×
20Montana<1K0.97×
21Delaware<1K0.93×
22New York~20K0.92×
23Rhode Island<1K0.92×
24Nebraska~2K0.91×
25Maine~1K0.91×
26West Virginia~1K0.90×
27New Hampshire~1K0.90×
28Virginia~7K0.88×
29Arkansas~2K0.88×
30Georgia~9K0.87×
31Oklahoma~3K0.87×
32Mississippi~2K0.86×
33Kansas~2K0.86×
34Maryland~5K0.85×
35Alabama~4K0.85×
36Tennessee~6K0.84×
37Connecticut~3K0.84×
38Iowa~2K0.84×
39Wisconsin~4K0.83×
40Minnesota~4K0.82×
41Kentucky~3K0.81×
42Louisiana~3K0.80×
43Indiana~5K0.79×
44South Carolina~4K0.78×
45Missouri~4K0.76×
46North Carolina~8K0.75×
47Massachusetts~5K0.70×
48Michigan~6K0.69×
49Pennsylvania~7K0.64×
50Ohio~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Toyota Avanza, United States
0.64×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Avanza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Avanza audience
#·InterestCategoryAffinity×
01Honda JazzCars & Mobility1060.71×
02Mitsubishi PajeroCars & Mobility245.45×
03Honda CityCars & Mobility197.31×
04Nissan PatrolCars & Mobility103.01×
05Toyota C-HRCars & Mobility101.93×
06Mazda CX-3Cars & Mobility86.19×
07Mazda6Cars & Mobility50.00×
08Subcompact carCars & Mobility49.85×
09Toyota YarisCars & Mobility40.63×
10Hyundai ElantraCars & Mobility31.60×
11Honda CR-VCars & Mobility28.59×
12Ford ExpeditionCars & Mobility28.45×
13Honda PilotCars & Mobility28.28×
14Nissan RogueCars & Mobility26.83×
15Toyota HighlanderCars & Mobility20.53×
16Family carCars & Mobility20.00×
17City carCars & Mobility20.00×
18Toyota CamryCars & Mobility18.98×
19Antique carCars & Mobility17.06×
20Honda CivicCars & Mobility16.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Avanza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Avanza audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.51×
Price SensitivityPREMIUM2.77×
PatriotismCONSERVATISM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Avanza audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
Pet OwnershipJOY0.86×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Avanza have in United States?

Toyota Avanza has an estimated audience of 335,728 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Avanza fans?

27.5% of Toyota Avanza fans are female, 72.5% are male, with an average age of 35.3 years.

03

Which brands do Toyota Avanza fans like most?

Toyota Avanza fans show strongest brand affinity for Honda Jazz (1060.71×), Mitsubishi Pajero (245.45×), and Honda City (197.31×) over the country average.

04

Where do Toyota Avanza fans live in United States?

Toyota Avanza fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Avanza fans also like?

Beyond Toyota Avanza itself, the audience over-indexes on Mitsubishi Pajero (245.45×), Honda City (197.31×), Honda CR-V (28.59×), and Family car (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Toyota Avanza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Avanza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →