Toyota Avanza Audience in United States

Toyota Avanza logo

Toyota Avanza has an estimated audience of 334,987 people in United States. 27.5% are female, 72.5% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Academy Award for Best Film Editing, Staycation, TVNotas, Nationality, Hazem El Masri.

The average Toyota Avanza fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Academy Award for Best Film Editing, Staycation, TVNotas, with strongest over-indexing on Academy Award for Best Film Editing (50.79× the country average). Demographically, the Toyota Avanza audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Avanza fans

Demographic split for Toyota Avanza audience in United States
MetricValue
Female27.5%
Male72.5%
Average age35.3
Estimated audience size334,987

Audience persona

The typical Toyota Avanza fan in United States is more male, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Academy Award for Best Film Editing.

Top regions in United States

Top regions ranked by reach for Toyota Avanza in United States
RegionReachAffinity
California97,4752.65×
Texas62,2982.16×
Florida21,8880.97×
New York17,4130.93×
Illinois15,5961.4×
Arizona14,8682.17×
Washington10,9341.63×
Georgia8,9290.87×
New Jersey8,7681.03×
Nevada7,2732.24×
North Carolina6,7770.67×
Virginia6,7310.82×
Colorado6,0491.15×
Pennsylvania5,9460.53×
Tennessee5,4490.81×
Oregon5,0111.3×
Ohio4,9000.47×
Michigan4,6610.53×
Maryland4,4900.78×
Indiana4,1340.68×
Massachusetts3,7900.57×
Wisconsin3,7200.74×
Minnesota3,5190.73×
Utah3,3101.1×
Alabama3,2650.7×
South Carolina3,2210.64×
Missouri3,1050.58×
Oklahoma2,9570.79×
Hawaii2,8812×
Kentucky2,6970.64×
Louisiana2,4650.57×
Connecticut2,2560.67×
Arkansas2,0900.76×
New Mexico1,9991.19×
Kansas1,8350.7×
Idaho1,7551.04×
Alaska1,6742.34×
Mississippi1,6520.6×
Iowa1,6220.59×
Nebraska1,2280.73×
Washington, District of Columbia1,1521.14×
West Virginia8480.54×
Montana8040.87×
Maine7560.63×
North Dakota7521.09×
New Hampshire7410.56×
South Dakota7280.94×
Wyoming7061.42×
Rhode Island6740.63×
Vermont6631.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Avanza audience
BrandAffinityCategory
Academy Award for Best Film Editing50.79×Movies & TV
Staycation8.7×Home & Garden
TVNotas20×News
Nationality4×Politics & Society
Hazem El Masri811.69×Sports
Arrietty20×Movies & TV
Home construction1.92×Home & Garden
Minnesota2.26×Travel & Leisure
Barclays Center15.46×Sports
Tipsy Elves12.04×Shopping
Life of Pi10.94×Movies & TV
Academy Award for Best Original Score20×Movies & TV
Olabisi Onabanjo University99.88×Business & Career
Iyanla Vanzant15.26×Business & Career
Rapid prototyping17.93×Business & Career
Academy Award for Best Production Design17.17×Movies & TV
Babalawo28.09×
Harvey Mudd College20.61×Business & Career
Pro-Ject3.64×Music & Radio
Stamp collecting3.95×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Avanza audience
TraitClusterScore
Family OrientationCONSERVATISM4.54
Price SensitivityPREMIUM2.01
LGBTQ+ IdentityOPEN1.54
Quality AwarenessPREMIUM1.45
Risk AppetiteTHRILL1.39
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Toyota Avanza
CountryShare
Indonesia35.9%
Mexico13.6%
United States11.8%

See Toyota Avanza audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Avanza have in United States?

Toyota Avanza has an estimated audience of 334,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Avanza fans?

27.5% of Toyota Avanza fans are female, 72.5% are male, with an average age of 35.3 years.

Which brands do Toyota Avanza fans like most?

Toyota Avanza fans show strongest brand affinity for Academy Award for Best Film Editing (50.79×), Staycation (8.7×), and TVNotas (20×) over the country average.

Where do Toyota Avanza fans live in United States?

Toyota Avanza fans in United States are most concentrated in California (reach 97,475), Texas (reach 62,298), and Florida (reach 21,888). These three regions account for the largest share of the active audience.

What other brands do Toyota Avanza fans also like?

Beyond Toyota Avanza itself, the audience over-indexes on Staycation (8.7×), TVNotas (20×), Nationality (4×), and Hazem El Masri (811.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Avanza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.