Maserati in motorsport Audience in United States
Maserati in motorsport has an estimated audience of 336,947 people in United States. 30.3% are female, 69.7% are male, average age 47.9. Top brand affinities: Israel, Kap G, Fairlife, EVE LOM, Academy Award for Best Visual Effects.
Top brand affinities include Israel, Kap G, Fairlife, with strongest over-indexing on Israel (6.54× the country average). Demographically, the Maserati in motorsport audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.
Type: Topic
Demographics of Maserati in motorsport fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 47.9 |
| Estimated audience size | 336,947 |
Audience persona
The typical Maserati in motorsport fan in United States is more male, around 47.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.54× | Travel & Leisure |
| Kap G | 79.54× | Music & Radio |
| Fairlife | 20.49× | Food & Beverages |
| EVE LOM | 50.5× | Beauty & Wellness |
| Academy Award for Best Visual Effects | 19.65× | Movies & TV |
| Telethon | 15.15× | Movies & TV |
| Meru, Kenya | 33.14× | Travel & Leisure |
| Christian music industry | 26.56× | Music & Radio |
| Minnesota | 2.17× | Travel & Leisure |
| Elsword | 20× | Games |
| Jeep Wagoneer | 6.78× | Cars & Mobility |
| Academy Award for Best Original Score | 19.32× | Movies & TV |
| Hundertwasserhaus | 61.56× | Travel & Leisure |
| Maimonides | 16.15× | Politics & Society |
| Hammock camping | 6.93× | Travel & Leisure |
| Endless Space | 22.42× | Games |
| Home equity | 1.81× | Home & Garden |
| Alaska | 1.57× | Travel & Leisure |
| Nebraska | 2.4× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 5.32× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.23 |
| Career Orientation | POWER | 2.22 |
| Family Orientation | CONSERVATISM | 2.18 |
| Patriotism | CONSERVATISM | 1.81 |
| Quality Awareness | PREMIUM | 1.79 |
| Need for Security | CONSERVATISM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| Italy | 9.3% |
| United Kingdom | 5.9% |
See Maserati in motorsport audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Maserati in motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.