A data profile of the people who buy, follow and care about Maserati in motorsport in United States — modelled from more than twelve digital signal sources. Maserati in motorsport has an estimated audience of 336,947 people in United States.
Maserati in motorsport has an estimated audience of 336,947 people in United States. 30.3% are female, 69.7% are male, average age 47.9. Top brand affinities: Stacey Dash, Justin Rose, Koenigsegg, Goodwood Festival of Speed, Roberto Cavalli.
Top brand affinities include Stacey Dash, Justin Rose, Koenigsegg, with strongest over-indexing on Stacey Dash (167.87× the country average).
Demographically, the Maserati in motorsport audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Career Orientation, Patriotism.
The typical Maserati in motorsport fan in United States is more male, around 47.9 years old, with strong Career Orientation tendencies and a notable affinity for Stacey Dash.
The key figures that characterise the Maserati in motorsport profile in United States.
30.3% are female, 69.7% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 47.9 |
| Estimated audience size | 336,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 11% | |
| 30-39 | 12% | |
| 40-49 | 17% | |
| 50+ | 51% |
of the worldwide Maserati in motorsport audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.4% |
| Italy | 9.3% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Maserati in motorsport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stacey Dash | Fashion & Accessoires | 167.87× | ||
| 02 | MG Cars | Cars & Mobility | 100.19× | ||
| 03 | Goodwood Festival of Speed | Sports | 95.19× | ||
| 04 | Rolls-Royce Ghost | Cars & Mobility | 90.43× | ||
| 05 | Justin Rose | Sports | 84.72× | ||
| 06 | Riviera Country Club | Travel & Leisure | 83.70× | ||
| 07 | NetJets | Cars & Mobility | 73.97× | ||
| 08 | Maui Jim | Fashion & Accessoires | 62.92× | ||
| 09 | Koenigsegg | Cars & Mobility | 53.59× | ||
| 10 | Roberto Cavalli | Fashion & Accessoires | 53.57× | ||
| 11 | Pebble Beach Golf Links | Sports | 50.40× | ||
| 12 | Arnold Palmer | Sports | 36.49× | ||
| 13 | Phil Mickelson | Sports | 32.21× | ||
| 14 | Richard Mille | Fashion & Accessoires | 28.07× | ||
| 15 | Goyard | Fashion & Accessoires | 27.86× | ||
| 16 | Oscar de la Renta | Fashion & Accessoires | 22.91× | ||
| 17 | Max Verstappen | Sports | 20.00× | ||
| 18 | Omega | Fashion & Accessoires | 18.42× | ||
| 19 | Tom Ford | Fashion & Accessoires | 14.55× | ||
| 20 | Ryder Cup | Sports | 11.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.91× | |
| Patriotism | CONSERVATISM | 2.71× | |
| Family Orientation | CONSERVATISM | 2.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Pet Ownership | JOY | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Maserati in motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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