Rascasse Audience Intelligence

Mercedes-Benz GLE Audience in United States

A data profile of the people who buy, follow and care about Mercedes-Benz GLE in United States — modelled from more than twelve digital signal sources. Mercedes-Benz GLE has an estimated audience of 246,425 people in United States.

#378among Car type in United States#444among Car Model in United States#1414in Cars & Mobility

The average Mercedes-Benz GLE fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Mercedes-Benz GLA-Class, Ford Ka, Mercedes-Benz GL-Class, with strongest over-indexing on Mercedes-Benz GLA-Class (126.39× the country average).

Demographically, the Mercedes-Benz GLE audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes-Benz GLE fan in United States is more male, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for Mercedes-Benz GLA-Class.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz GLE profile in United States.

Audience size
246K
in United States
Gender
30.5%♀
69.5% male
Age
37.4
average years
Country rank
#53308
Car Model in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz GLE fans

30.5% are female, 69.5% are male, average age 37.4.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Mercedes-Benz GLE audience in United States
MetricValue
Female30.5%
Male69.5%
Average age37.4
Estimated audience size246,425
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Mercedes-Benz GLE audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Mercedes-Benz GLE audience comes from United States.

Worldwide audience distribution share by country for Mercedes-Benz GLE
CountryShare
United States24.3%
South Africa9.1%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz GLE audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz GLE fans by region: top regions in United States
#RegionReachAffinity×
01Florida~30K1.82×
02Georgia~10K1.75×
03New Jersey~10K1.69×
04New York~20K1.65×
05Maryland~6K1.49×
06Louisiana~5K1.43×
07Texas~30K1.34×
08California~40K1.31×
09Connecticut~3K1.30×
10Alabama~4K1.27×
11Nevada~3K1.26×
12Mississippi~3K1.26×
13Illinois~10K1.23×
14Massachusetts~6K1.23×
15Delaware<1K1.22×
16South Carolina~4K1.17×
17Rhode Island<1K1.17×
18Virginia~7K1.16×
19Pennsylvania~9K1.12×
20North Carolina~8K1.07×
21Washington, District of Columbia<1K1.04×
22Tennessee~5K1.02×
23Arizona~5K0.99×
24Arkansas~2K0.99×
25Ohio~7K0.95×
26Michigan~6K0.92×
27Hawaii<1K0.92×
28North Dakota<1K0.91×
29Indiana~4K0.90×
30Minnesota~3K0.90×
31Oklahoma~2K0.90×
32Alaska<1K0.90×
33Vermont<1K0.90×
34Colorado~3K0.89×
35South Dakota<1K0.89×
36Missouri~3K0.88×
37Washington~4K0.87×
38New Hampshire<1K0.87×
39Montana<1K0.87×
40Kansas~2K0.86×
41Kentucky~3K0.85×
42West Virginia<1K0.85×
43Maine<1K0.85×
44Nebraska~1K0.84×
45New Mexico~1K0.83×
46Wisconsin~3K0.81×
47Idaho<1K0.81×
48Utah~2K0.80×
49Iowa~2K0.77×
50Oregon~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz GLE, United States
0.74×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz GLE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz GLE audience
#·InterestCategoryAffinity×
01Mercedes-Benz GLA-ClassCars & Mobility126.39×
02Ford KaCars & Mobility119.87×
03Jaguar XECars & Mobility99.59×
04Volvo V40Cars & Mobility91.73×
05Mercedes-Benz GL-ClassCars & Mobility85.10×
06Hyundai i20Cars & Mobility70.57×
07Mercedes-AMG GTCars & Mobility39.40×
08BMW X1Cars & Mobility35.05×
09Mercedes-Benz A-ClassCars & Mobility32.97×
10Range Rover EvoqueCars & Mobility29.32×
11Alfa Romeo GiuliaCars & Mobility28.56×
12Nissan JukeCars & Mobility27.67×
13Mercedes-Benz S-ClassCars & Mobility26.09×
14Mercedes-Benz E-ClassCars & Mobility24.50×
15Audi Q5Cars & Mobility18.99×
16Mercedes-Benz C-ClassCars & Mobility18.81×
17Toyota YarisCars & Mobility17.41×
18Audi A6Cars & Mobility17.36×
19Audi Q7Cars & Mobility16.83×
20Jaguar CarsCars & Mobility6.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz GLE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz GLE audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.22×
Family OrientationCONSERVATISM1.86×
IndulgenceJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz GLE audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
CreativityOPEN0.80×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz GLE have in United States?

Mercedes-Benz GLE has an estimated audience of 246,425 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Mercedes-Benz GLE fans?

30.5% of Mercedes-Benz GLE fans are female, 69.5% are male, with an average age of 37.4 years.

03

Which brands do Mercedes-Benz GLE fans like most?

Mercedes-Benz GLE fans show strongest brand affinity for Mercedes-Benz GLA-Class (126.39×), Ford Ka (119.87×), and Mercedes-Benz GL-Class (85.1×) over the country average.

04

Where do Mercedes-Benz GLE fans live in United States?

Mercedes-Benz GLE fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz GLE fans also like?

Beyond Mercedes-Benz GLE itself, the audience over-indexes on Ford Ka (119.87×), Mercedes-Benz GL-Class (85.1×), Jaguar XE (99.59×), and BMW X1 (35.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz GLE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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