Rascasse Audience Intelligence

Mercedes-Benz A-Class Audience in United States

Name: Mercedes-Benz A-Class — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mercedes-Benz A-Class in United States — modelled from more than twelve digital signal sources. Mercedes-Benz A-Class has an estimated audience of 733,634 people in United States.

#218among Car type in United States #233among Car Model in United States #866in Cars & Mobility

The average Mercedes-Benz A-Class fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mercedes-Benz GLA-Class, Google News, Justin Rose, with strongest over-indexing on Mercedes-Benz GLA-Class (69.54× the country average).

Demographically, the Mercedes-Benz A-Class audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes-Benz A-Class fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Mercedes-Benz GLA-Class.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz A-Class profile in United States.

Audience size

734K

in United States

Gender

26.4%♀

73.6% male

Age

34.6

average years

Country rank

#29040

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mercedes-Benz A-Class fans

26.4% are female, 73.6% are male, average age 34.6.

Fig. 02

Gender split

26.4%

Female

73.6%

Male

Demographic split for Mercedes-Benz A-Class audience in United States
Metric	Value
Female	26.4%
Male	73.6%
Average age	34.6
Estimated audience size	733,634

Fig. 03

Age distribution

Age distribution of the Mercedes-Benz A-Class audience in United States
Age bracket	Share	%
16-19		34%
20-29		20%
30-39		16%
40-49		16%
50+		14%

Fig. 04

Worldwide distribution

23.3%

of the worldwide Mercedes-Benz A-Class audience comes from United States.

Worldwide audience distribution share by country for Mercedes-Benz A-Class
Country	Share
United States	23.3%
United Kingdom	15.9%
Spain	12.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz A-Class audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz A-Class fans by region: top regions in United States
#	Region	Reach	×
01	Florida	~80K	1.59×
02	California	~100K	1.54×
03	Georgia	~30K	1.53×
04	New Jersey	~30K	1.45×
05	Louisiana	~10K	1.40×
06	New York	~60K	1.37×
07	Texas	~80K	1.34×
08	Connecticut	~10K	1.34×
09	Alabama	~10K	1.32×
10	Mississippi	~8K	1.30×
11	Nevada	~9K	1.23×
12	Maryland	~20K	1.22×
13	South Carolina	~10K	1.17×
14	Massachusetts	~20K	1.13×
15	Delaware	~2K	1.13×
16	Virginia	~20K	1.12×
17	North Carolina	~20K	1.11×
18	Illinois	~30K	1.10×
19	Arizona	~20K	1.09×
20	Pennsylvania	~30K	1.08×
21	Rhode Island	~3K	1.07×
22	Washington, District of Columbia	~2K	1.07×
23	Tennessee	~10K	1.00×
24	Arkansas	~6K	0.98×
25	Washington	~10K	0.97×
26	Oklahoma	~8K	0.95×
27	New Hampshire	~3K	0.95×
28	New Mexico	~3K	0.94×
29	Ohio	~20K	0.91×
30	Colorado	~10K	0.91×
31	Hawaii	~3K	0.90×
32	Alaska	~1K	0.90×
33	Vermont	~1K	0.90×
34	North Dakota	~1K	0.89×
35	Michigan	~20K	0.88×
36	Indiana	~10K	0.88×
37	Minnesota	~9K	0.88×
38	Kansas	~5K	0.88×
39	South Dakota	~1K	0.88×
40	Missouri	~10K	0.87×
41	Maine	~2K	0.87×
42	Kentucky	~8K	0.86×
43	Oregon	~7K	0.86×
44	Utah	~6K	0.86×
45	West Virginia	~3K	0.86×
46	Montana	~2K	0.86×
47	Nebraska	~3K	0.84×
48	Idaho	~3K	0.82×
49	Iowa	~5K	0.79×
50	Wisconsin	~9K	0.77×

Affinity by region — Mercedes-Benz A-Class, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz A-Class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz A-Class audience
#	Interest	Category	×
01	Mercedes-Benz GLA-Class	Cars & Mobility	69.54×
02	Nissan Juke	Cars & Mobility	49.69×
03	BMW X1	Cars & Mobility	44.10×
04	Mercedes-Benz S-Class	Cars & Mobility	43.70×
05	BMW 1 Series	Cars & Mobility	42.18×
06	Audi A7	Cars & Mobility	37.76×
07	Justin Rose	Sports	37.37×
08	Mercedes-Benz C-Class	Cars & Mobility	34.41×
09	BMW 4 Series	Cars & Mobility	32.55×
10	Mercedes-Benz E-Class	Cars & Mobility	31.73×
11	Audi A6	Cars & Mobility	29.15×
12	BMW X6	Cars & Mobility	27.93×
13	Audi Q7	Cars & Mobility	27.67×
14	Toyota Yaris	Cars & Mobility	26.97×
15	Lexus GX	Cars & Mobility	24.99×
16	Audi Q5	Cars & Mobility	24.77×
17	BMW 7 Series	Cars & Mobility	22.29×
18	BMW X5	Cars & Mobility	19.47×
19	John Daly	Sports	17.52×
20	Google News	News	14.58×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz A-Class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mercedes-Benz A-Class audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.45×
Price Sensitivity	PREMIUM	2.13×
Family Orientation	CONSERVATISM	1.98×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mercedes-Benz A-Class audience · Rather not
Trait	Cluster	Score
Tradition	CONSERVATISM	0.74×
Extroversion	THRILL	0.81×
Creativity	OPEN	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mercedes-Benz A-Class have in United States?

Mercedes-Benz A-Class has an estimated audience of 733,634 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercedes-Benz A-Class fans?

26.4% of Mercedes-Benz A-Class fans are female, 73.6% are male, with an average age of 34.6 years.

Which brands do Mercedes-Benz A-Class fans like most?

Mercedes-Benz A-Class fans show strongest brand affinity for Mercedes-Benz GLA-Class (69.54×), Google News (14.58×), and Justin Rose (37.37×) over the country average.

Where do Mercedes-Benz A-Class fans live in United States?

Mercedes-Benz A-Class fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Mercedes-Benz A-Class fans also like?

Beyond Mercedes-Benz A-Class itself, the audience over-indexes on Google News (14.58×), Justin Rose (37.37×), Mercedes-Benz S-Class (43.7×), and Nissan Juke (49.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz A-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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