Mercedes-Benz A-Class Audience in United States

Mercedes-Benz A-Class logo

Mercedes-Benz A-Class has an estimated audience of 736,731 people in United States. 26.4% are female, 73.6% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Mercedes-Benz GLA-Class, Google News, Justin Rose, Mercedes-Benz S-Class, Mercedes-Benz C-Class.

The average Mercedes-Benz A-Class fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mercedes-Benz GLA-Class, Google News, Justin Rose, with strongest over-indexing on Mercedes-Benz GLA-Class (69.54× the country average). Demographically, the Mercedes-Benz A-Class audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mercedes-Benz A-Class fans

Demographic split for Mercedes-Benz A-Class audience in United States
MetricValue
Female26.4%
Male73.6%
Average age34.6
Estimated audience size736,731

Audience persona

The typical Mercedes-Benz A-Class fan in United States is more male, around 34.6 years old, with strong Family Orientation tendencies and a notable affinity for Mercedes-Benz GLA-Class.

Top regions in United States

Top regions ranked by reach for Mercedes-Benz A-Class in United States
RegionReachAffinity
California131,8851.63×
Texas87,4061.38×
Florida80,8231.62×
New York60,4871.47×
Georgia36,5401.61×
Illinois28,9621.18×
New Jersey28,9491.54×
Pennsylvania27,8201.12×
North Carolina25,1671.14×
Virginia20,8861.16×
Ohio20,5850.91×
Massachusetts17,3881.2×
Michigan17,3580.9×
Arizona16,6271.11×
Maryland15,9701.26×
Tennessee15,3281.04×
Washington14,7381×
Louisiana14,0841.48×
Alabama13,8471.35×
South Carolina13,2051.19×
Indiana11,7680.87×
Colorado10,3620.89×
Connecticut10,3521.4×
Missouri10,0290.84×
Nevada9,1031.28×
Minnesota9,0630.86×
Mississippi8,0911.33×
Wisconsin7,7460.7×
Oklahoma7,6260.93×
Kentucky7,5050.81×
Oregon6,7290.8×
Arkansas5,8180.96×
Utah5,2670.8×
Kansas4,6010.79×
Iowa3,9960.66×
New Mexico3,2260.87×
Hawaii2,6220.83×
Washington, District of Columbia2,5051.13×
New Hampshire2,4950.86×
Nebraska2,4890.67×
Rhode Island2,4771.06×
Delaware2,3391.15×
West Virginia2,2930.67×
Idaho2,1690.59×
Maine1,8460.7×
Montana9850.48×
Alaska9320.59×
South Dakota8510.5×
North Dakota8280.55×
Vermont7750.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercedes-Benz A-Class audience
BrandAffinityCategory
Mercedes-Benz GLA-Class69.54×Cars & Mobility
Google News14.58×News
Justin Rose37.37×Sports
Mercedes-Benz S-Class43.7×Cars & Mobility
Mercedes-Benz C-Class34.41×Cars & Mobility
Nissan Juke49.69×Cars & Mobility
BMW X144.1×Cars & Mobility
Audi Q727.67×Cars & Mobility
John Daly (golfer)17.52×Sports
Audi A629.15×Cars & Mobility
BMW X627.93×Cars & Mobility
BMW 1 Series42.18×Cars & Mobility
Audi Q524.77×Cars & Mobility
Mercedes-Benz E-Class31.73×Cars & Mobility
Audi A737.76×Cars & Mobility
Lexus GX24.99×Cars & Mobility
BMW X519.47×Cars & Mobility
Toyota Yaris26.97×Cars & Mobility
Hatchback8.5×Cars & Mobility
Jeep Cherokee24.46×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercedes-Benz A-Class audience
TraitClusterScore
Family OrientationCONSERVATISM2.16
LGBTQ+ IdentityOPEN2.06
Luxury OrientationPREMIUM1.99
Quality AwarenessPREMIUM1.57
Community OrientationOPEN1.54
Risk AppetiteTHRILL1.54

Worldwide distribution

Worldwide audience distribution share by country for Mercedes-Benz A-Class
CountryShare
United States24.9%
United Kingdom16.9%
Spain12.5%

See Mercedes-Benz A-Class audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mercedes-Benz A-Class have in United States?

Mercedes-Benz A-Class has an estimated audience of 736,731 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercedes-Benz A-Class fans?

26.4% of Mercedes-Benz A-Class fans are female, 73.6% are male, with an average age of 34.6 years.

Which brands do Mercedes-Benz A-Class fans like most?

Mercedes-Benz A-Class fans show strongest brand affinity for Mercedes-Benz GLA-Class (69.54×), Google News (14.58×), and Justin Rose (37.37×) over the country average.

Where do Mercedes-Benz A-Class fans live in United States?

Mercedes-Benz A-Class fans in United States are most concentrated in California (reach 131,885), Texas (reach 87,406), and Florida (reach 80,823). These three regions account for the largest share of the active audience.

What other brands do Mercedes-Benz A-Class fans also like?

Beyond Mercedes-Benz A-Class itself, the audience over-indexes on Google News (14.58×), Justin Rose (37.37×), Mercedes-Benz S-Class (43.7×), and Mercedes-Benz C-Class (34.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz A-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.