Tesla Cybertruck Audience in United States

Tesla Cybertruck logo

Tesla Cybertruck has an estimated audience of 2,640,140 people in United States. 34.6% are female, 65.4% are male, average age 42.0. Top regions: California, Florida, Texas. Top brand affinities: Hipster, Tipsy Elves, Hammock camping, Arrietty, Urban Outfitters.

The average Tesla Cybertruck fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hipster, Tipsy Elves, Hammock camping, with strongest over-indexing on Hipster (11.33× the country average). Demographically, the Tesla Cybertruck audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Tesla Cybertruck fans

Demographic split for Tesla Cybertruck audience in United States
MetricValue
Female34.6%
Male65.4%
Average age42.0
Estimated audience size2,640,140

Audience persona

The typical Tesla Cybertruck fan in United States is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for Tesla Cybertruck in United States
RegionReachAffinity
California246,0960.85×
Florida218,7321.22×
Texas213,3600.94×
New York146,6880.99×
Georgia98,5101.21×
Pennsylvania96,8791.09×
North Carolina93,4601.18×
Illinois91,4131.04×
Ohio88,1491.08×
New Jersey81,2651.21×
Michigan70,1931.02×
Virginia69,6921.08×
Tennessee64,0001.21×
Arizona58,3021.08×
Washington56,8421.07×
Massachusetts54,7531.05×
Indiana52,5641.09×
Maryland49,1671.08×
Missouri47,7831.12×
South Carolina44,8101.13×
Alabama42,4601.15×
Colorado42,1021.01×
Minnesota37,8341×
Wisconsin37,7870.95×
Louisiana36,8061.08×
Kentucky34,5781.04×
Oregon29,8810.99×
Oklahoma27,9870.95×
Connecticut27,4931.04×
Nevada25,1590.99×
Arkansas23,2391.07×
Iowa21,8931.01×
Kansas21,8241.05×
Mississippi21,3790.98×
Utah21,0100.89×
Nebraska13,6611.03×
Idaho13,0300.98×
New Mexico11,5550.87×
West Virginia11,1680.91×
Hawaii10,4010.92×
New Hampshire10,1680.98×
Maine8,3820.89×
Rhode Island7,6070.91×
Delaware7,1870.99×
Washington, District of Columbia6,5820.83×
Montana6,1140.83×
South Dakota5,6200.92×
North Dakota4,1170.76×
Vermont4,0350.87×
Alaska3,5200.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tesla Cybertruck audience
BrandAffinityCategory
Hipster11.33×Politics & Society
Tipsy Elves11.35×Shopping
Hammock camping7.72×Travel & Leisure
Arrietty12.79×Movies & TV
Urban Outfitters1.59×Shopping
Historic site3.62×Arts & Culture
N1 road (South Africa)3.45×Travel & Leisure
Israel1.76×Travel & Leisure
Vocal harmony3.67×Music & Radio
Life of Pi7.59×Movies & TV
Hog Hunting2.32×Sports
Academy Award for Best Original Score11.78×Movies & TV
Governor of Michigan4.88×Politics & Society
Elsword10.28×Games
Omaha Storm Chasers11.8×Sports
Grinch2.34×Movies & TV
Wikia1.95×Internet & Social Media
Goop3.01×Internet & Social Media
Electrolyte2.44×Health
Equinix7.18×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tesla Cybertruck audience
TraitClusterScore
Need for SecurityCONSERVATISM1.63
Risk AppetiteTHRILL1.58
Quality AwarenessPREMIUM1.45
Luxury OrientationPREMIUM1.4
Family OrientationCONSERVATISM1.26
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Tesla Cybertruck
CountryShare
United States25.9%
India9.8%
United Kingdom5.4%

See Tesla Cybertruck audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Tesla Cybertruck have in United States?

Tesla Cybertruck has an estimated audience of 2,640,140 people in United States, concentrated in California and Florida.

What is the gender split and age of Tesla Cybertruck fans?

34.6% of Tesla Cybertruck fans are female, 65.4% are male, with an average age of 42.0 years.

Which brands do Tesla Cybertruck fans like most?

Tesla Cybertruck fans show strongest brand affinity for Hipster (11.33×), Tipsy Elves (11.35×), and Hammock camping (7.72×) over the country average.

Where do Tesla Cybertruck fans live in United States?

Tesla Cybertruck fans in United States are most concentrated in California (reach 246,096), Florida (reach 218,732), and Texas (reach 213,360). These three regions account for the largest share of the active audience.

What other brands do Tesla Cybertruck fans also like?

Beyond Tesla Cybertruck itself, the audience over-indexes on Tipsy Elves (11.35×), Hammock camping (7.72×), Arrietty (12.79×), and Urban Outfitters (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Cybertruck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.