Rascasse Audience Intelligence

Tesla Cybertruck Audience in United States

A data profile of the people who buy, follow and care about Tesla Cybertruck in United States — modelled from more than twelve digital signal sources. Tesla Cybertruck has an estimated audience of 1,823,986 people in United States.

#112among Car type in United States#89among Car Model in United States#511in Cars & Mobility

The average Tesla Cybertruck fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Tesla Motors, Solar energy, Discount Tire, with strongest over-indexing on Tesla Motors (6.37× the country average).

Demographically, the Tesla Cybertruck audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tesla Cybertruck fan in United States is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Tesla Motors.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tesla Cybertruck profile in United States.

Audience size
1.8M
in United States
Gender
23.1%♀
76.9% male
Age
38.5
average years
Country rank
#15301
Car Model in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tesla Cybertruck fans

23.1% are female, 76.9% are male, average age 38.5.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Tesla Cybertruck audience in United States
MetricValue
Female23.1%
Male76.9%
Average age38.5
Estimated audience size1,823,986
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Tesla Cybertruck audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Tesla Cybertruck audience comes from United States.

Worldwide audience distribution share by country for Tesla Cybertruck
CountryShare
United States20.8%
India8.0%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesla Cybertruck audience in United States is strongest.

Fig. 05

Top regions by affinity

Tesla Cybertruck fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.23×
02Tennessee~60K1.18×
03Georgia~90K1.17×
04New Jersey~70K1.15×
05Alabama~40K1.15×
06North Carolina~80K1.13×
07South Carolina~40K1.10×
08Missouri~40K1.09×
09Louisiana~30K1.09×
10Arkansas~20K1.08×
11Arizona~50K1.07×
12Maryland~50K1.07×
13Pennsylvania~90K1.06×
14Ohio~80K1.06×
15Indiana~50K1.06×
16Virginia~60K1.05×
17Nebraska~10K1.05×
18Washington~50K1.04×
19Kentucky~30K1.04×
20Connecticut~30K1.03×
21Mississippi~20K1.03×
22Kansas~20K1.03×
23Massachusetts~50K1.02×
24Nevada~20K1.02×
25Delaware~7K1.02×
26Iowa~20K1.01×
27Illinois~80K1.00×
28Michigan~70K1.00×
29Idaho~10K1.00×
30New Hampshire~10K1.00×
31Minnesota~40K0.99×
32Oregon~30K0.98×
33Colorado~40K0.97×
34West Virginia~10K0.97×
35Oklahoma~30K0.96×
36Hawaii~10K0.96×
37South Dakota~6K0.96×
38New York~100K0.95×
39Texas~200K0.94×
40Wisconsin~40K0.94×
41Rhode Island~7K0.93×
42Maine~8K0.91×
43Vermont~4K0.91×
44Utah~20K0.90×
45New Mexico~10K0.90×
46California~200K0.88×
47Montana~6K0.86×
48Washington, District of Columbia~6K0.84×
49North Dakota~4K0.84×
50Alaska~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Tesla Cybertruck, United States
0.71×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesla Cybertruck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesla Cybertruck audience
#·InterestCategoryAffinity×
01Toyota YarisCars & Mobility13.08×
02Ford ExplorerCars & Mobility7.99×
03Tesla MotorsCars & Mobility6.37×
04Radio-controlled carKids & Family5.81×
05BuickCars & Mobility5.74×
06Jeep WranglerCars & Mobility5.43×
07CarcareCars & Mobility4.93×
08HatchbackCars & Mobility4.64×
09Auto showCars & Mobility4.50×
10Solar energyHome & Garden4.38×
11Air pollutionHealth3.90×
12Discount TireShopping3.86×
13Kia MotorsCars & Mobility3.82×
14Used carCars & Mobility3.06×
15Vehicle insuranceCars & Mobility2.81×
16CarGurusCars & Mobility2.67×
17FedExBusiness & Career2.63×
18SUVsCars & Mobility2.47×
19AutoZoneCars & Mobility2.44×
20Mortgage loansBusiness & Career2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesla Cybertruck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tesla Cybertruck audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.12×
PatriotismCONSERVATISM1.89×
Risk AppetiteTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tesla Cybertruck audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Healthy LifestyleBALANCE0.77×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tesla Cybertruck have in United States?

Tesla Cybertruck has an estimated audience of 1,823,986 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Tesla Cybertruck fans?

23.1% of Tesla Cybertruck fans are female, 76.9% are male, with an average age of 38.5 years.

03

Which brands do Tesla Cybertruck fans like most?

Tesla Cybertruck fans show strongest brand affinity for Tesla Motors (6.37×), Solar energy (4.38×), and Discount Tire (3.86×) over the country average.

04

Where do Tesla Cybertruck fans live in United States?

Tesla Cybertruck fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tesla Cybertruck fans also like?

Beyond Tesla Cybertruck itself, the audience over-indexes on Solar energy (4.38×), Discount Tire (3.86×), Used car (3.06×), and SUVs (2.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Tesla Cybertruck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Cybertruck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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