Tesla Cybertruck Audience in Germany
Tesla Cybertruck has an estimated audience of 479,560 people in Germany. 28.0% are female, 72.0% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hypertext, Progressive rock, Unique Gifts, CAC 40, Urban Outfitters.
The average Tesla Cybertruck fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hypertext, Progressive rock, Unique Gifts, with strongest over-indexing on Hypertext (4.15× the country average). Demographically, the Tesla Cybertruck audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Tesla Cybertruck fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 40.2 |
| Estimated audience size | 479,560 |
Audience persona
The typical Tesla Cybertruck fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Hypertext.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,152 | 1.11× |
| Bayern | 99,768 | 1.3× |
| Baden-Württemberg | 75,006 | 1.15× |
| Niedersachsen | 48,357 | 1.04× |
| Hessen | 42,779 | 1.17× |
| Sachsen | 24,772 | 1.05× |
| Rheinland-Pfalz | 24,743 | 1.03× |
| Berlin | 22,509 | 1.05× |
| Schleswig-Holstein | 15,707 | 0.91× |
| Brandenburg | 15,244 | 1.03× |
| Hamburg | 12,416 | 1.15× |
| Sachsen-Anhalt | 10,269 | 0.83× |
| Thüringen | 10,184 | 0.83× |
| Mecklenburg-Vorpommern | 7,106 | 0.78× |
| Saarland | 4,820 | 0.82× |
| Bremen | 3,101 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hypertext | 4.15× | Technology & Electronics |
| Progressive rock | 1.93× | Music & Radio |
| Unique Gifts | 1.58× | Shopping |
| CAC 40 | 1.64× | Business & Career |
| Urban Outfitters | 1.78× | Shopping |
| Stradivarius | 1.5× | Shopping |
| Godzilla (1954 film) | 4.22× | Movies & TV |
| Metamorphoses | 2.6× | Literature |
| Noodle (Gorillaz) | 2.15× | Music & Radio |
| MK | 1.75× | Music & Radio |
| Icon (magazine) | 1.5× | Arts & Culture |
| Hammock camping | 4.12× | Travel & Leisure |
| Acoustic music | 2.24× | Music & Radio |
| Apostrophe | 2.65× | Literature |
| Hundertwasserhaus | 2.79× | Travel & Leisure |
| Jonah | 2.74× | |
| Stamp collecting | 2.6× | Home & Garden |
| Hipster | 3.53× | Politics & Society |
| Staycation | 1.81× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.27× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.51 |
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.4 |
| DIY Mentality | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| India | 9.8% |
| United Kingdom | 5.4% |
See Tesla Cybertruck audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Tesla Cybertruck have in Germany?
Tesla Cybertruck has an estimated audience of 479,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tesla Cybertruck fans?
28.0% of Tesla Cybertruck fans are female, 72.0% are male, with an average age of 40.2 years.
Which brands do Tesla Cybertruck fans like most?
Tesla Cybertruck fans show strongest brand affinity for Hypertext (4.15×), Progressive rock (1.93×), and Unique Gifts (1.58×) over the country average.
Where do Tesla Cybertruck fans live in Germany?
Tesla Cybertruck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,152), Bayern (reach 99,768), and Baden-Württemberg (reach 75,006). These three regions account for the largest share of the active audience.
What other brands do Tesla Cybertruck fans also like?
Beyond Tesla Cybertruck itself, the audience over-indexes on Progressive rock (1.93×), Unique Gifts (1.58×), CAC 40 (1.64×), and Urban Outfitters (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tesla Cybertruck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.