Rascasse Audience Intelligence

Tesla Cybertruck Audience in Germany

A data profile of the people who buy, follow and care about Tesla Cybertruck in Germany — modelled from more than twelve digital signal sources. Tesla Cybertruck has an estimated audience of 514,518 people in Germany.

#181among Car type in Germany#169among Car Model in Germany#533in Cars & Mobility

The average Tesla Cybertruck fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tesla Motors, Solar cell, Volvo V70, with strongest over-indexing on Tesla Motors (5.45× the country average).

Demographically, the Tesla Cybertruck audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tesla Cybertruck fan in Germany is more male, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Tesla Motors.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tesla Cybertruck profile in Germany.

Audience size
515K
in Germany
Gender
12.6%♀
87.4% male
Age
43.1
average years
Country rank
#11477
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tesla Cybertruck fans

12.6% are female, 87.4% are male, average age 43.1.

Fig. 02

Gender split

12.6%
Female
87.4%
Male
Demographic split for Tesla Cybertruck audience in Germany
MetricValue
Female12.6%
Male87.4%
Average age43.1
Estimated audience size514,518
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Tesla Cybertruck audience in Germany
Age bracketShare%
16-1914%
20-2913%
30-3919%
40-4927%
50+27%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Tesla Cybertruck audience comes from Germany.

Worldwide audience distribution share by country for Tesla Cybertruck
CountryShare
United States20.8%
India8.0%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesla Cybertruck audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tesla Cybertruck fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.26×
02Hessen~60K1.15×
03Baden-Württemberg~100K1.13×
04Hamburg~20K1.13×
05Nordrhein-Westfalen~200K1.08×
06Sachsen~30K1.05×
07Brandenburg~20K1.04×
08Niedersachsen~70K1.03×
09Rheinland-Pfalz~30K1.03×
10Berlin~30K0.99×
11Schleswig-Holstein~20K0.92×
12Thüringen~10K0.89×
13Saarland~7K0.87×
14Sachsen-Anhalt~10K0.86×
15Mecklenburg-Vorpommern~10K0.82×
16Bremen~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Tesla Cybertruck, Germany
0.80×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesla Cybertruck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesla Cybertruck audience
#·InterestCategoryAffinity×
01Volvo V70Cars & Mobility25.58×
02Tesla RoadsterCars & Mobility16.24×
03BMW M6Cars & Mobility15.48×
04Tesla PowerwallHome & Garden13.75×
05Kia SoulCars & Mobility11.59×
06SEAT AlhambraCars & Mobility9.96×
07Solar cellHome & Garden5.53×
08Tesla MotorsCars & Mobility5.45×
09Automobile repair shopCars & Mobility3.47×
10Photovoltaic systemHome & Garden3.42×
11Electric motorcycles and scootersCars & Mobility3.22×
12Bedroom furnitureHome & Garden2.99×
13Solar energyHome & Garden2.98×
14Used carCars & Mobility2.71×
15HyundaiCars & Mobility2.50×
16Efficient energy useTechnology & Electronics2.32×
17AutoScout24Cars & Mobility2.11×
18NatureHome & Garden2.03×
19FRITZ!BoxTechnology & Electronics2.03×
20FamilyKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesla Cybertruck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tesla Cybertruck audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.68×
Need for SecurityCONSERVATISM1.66×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tesla Cybertruck audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
MindfulnessBALANCE0.79×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tesla Cybertruck have in Germany?

Tesla Cybertruck has an estimated audience of 514,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tesla Cybertruck fans?

12.6% of Tesla Cybertruck fans are female, 87.4% are male, with an average age of 43.1 years.

03

Which brands do Tesla Cybertruck fans like most?

Tesla Cybertruck fans show strongest brand affinity for Tesla Motors (5.45×), Solar cell (5.53×), and Volvo V70 (25.58×) over the country average.

04

Where do Tesla Cybertruck fans live in Germany?

Tesla Cybertruck fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tesla Cybertruck fans also like?

Beyond Tesla Cybertruck itself, the audience over-indexes on Solar cell (5.53×), Volvo V70 (25.58×), Solar energy (2.98×), and Nature (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Tesla Cybertruck audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tesla Cybertruck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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