MC Hammer Audience in United States

MC Hammer logo

MC Hammer has an estimated audience of 1,027,760 people in United States. 40.4% are female, 59.6% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Foxy Brown (rapper), Vistaprint, Brooke Hogan, Salt‐N‐Pepa, Vanilla Ice.

The average MC Hammer fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Foxy Brown (rapper), Vistaprint, Brooke Hogan, with strongest over-indexing on Foxy Brown (rapper) (260.44× the country average). Demographically, the MC Hammer audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of MC Hammer fans

Demographic split for MC Hammer audience in United States
MetricValue
Female40.4%
Male59.6%
Average age43.2
Estimated audience size1,027,760

Audience persona

The typical MC Hammer fan in United States is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Foxy Brown (rapper).

Top regions in United States

Top regions ranked by reach for MC Hammer in United States
RegionReachAffinity
California137,6881.22×
Texas100,1091.13×
Florida71,5731.03×
New York56,4640.98×
Georgia45,6161.44×
North Carolina37,5601.21×
Illinois36,0541.05×
Ohio34,3251.08×
Pennsylvania34,3040.99×
Michigan30,1501.12×
Virginia27,6111.1×
Tennessee24,3181.18×
New Jersey24,0410.92×
Maryland22,1711.25×
Alabama20,9191.46×
Arizona20,5710.98×
Washington20,2560.98×
Louisiana19,1021.44×
Indiana18,8201×
South Carolina18,7271.21×
Missouri17,6701.07×
Massachusetts17,4940.86×
Colorado14,6740.91×
Wisconsin13,9530.9×
Mississippi13,1791.56×
Kentucky13,0441.01×
Oklahoma12,5481.1×
Minnesota12,2970.84×
Oregon10,8100.92×
Nevada10,6321.07×
Arkansas9,6771.14×
Connecticut9,5960.93×
Utah7,9670.87×
Kansas7,5720.93×
Iowa7,2100.85×
Idaho4,5190.88×
New Mexico4,5160.88×
Nebraska4,4690.87×
Hawaii4,2840.97×
West Virginia4,1240.86×
Washington, District of Columbia3,2011.04×
New Hampshire3,1320.77×
Maine2,8340.77×
Delaware2,6370.93×
Rhode Island2,6290.8×
Montana2,2580.79×
Alaska1,9210.87×
South Dakota1,5890.67×
North Dakota1,5160.72×
Vermont1,1960.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MC Hammer audience
BrandAffinityCategory
Foxy Brown (rapper)260.44×Music & Radio
Vistaprint31.02×Business & Career
Brooke Hogan29.15×Music & Radio
Salt‐N‐Pepa39.31×Music & Radio
Vanilla Ice21.34×Music & Radio
Tiffany9.64×Music & Radio
Kelly Osbourne7.3×Music & Radio
ALF (TV series)21.01×Movies & TV
Coolio16.42×Music & Radio
Contemporary R&B2.71×Music & Radio
Debbie Gibson16.75×Music & Radio
Sam Rockwell10.16×Movies & TV
Seal14.49×Music & Radio
Hip hop music1.7×Music & Radio
LiSA (Japanese musician, born 1987)10.15×Music & Radio
Gospel music2.33×Music & Radio
Clarissa Explains It All30.52×Movies & TV
Southern hip hop2.85×Music & Radio
Snow (musician)64.65×Music & Radio
War (band)7.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MC Hammer audience
TraitClusterScore
Need for SecurityCONSERVATISM1.31
Risk AppetiteTHRILL1.27
Early Adopter MentalityPOWER1.27
Urban LifestyleOPEN1.25
TraditionCONSERVATISM1.14
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for MC Hammer
CountryShare
United States47.3%
United Kingdom7.1%
Germany4.2%

See MC Hammer audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does MC Hammer have in United States?

MC Hammer has an estimated audience of 1,027,760 people in United States, concentrated in California and Texas.

What is the gender split and age of MC Hammer fans?

40.4% of MC Hammer fans are female, 59.6% are male, with an average age of 43.2 years.

Which brands do MC Hammer fans like most?

MC Hammer fans show strongest brand affinity for Foxy Brown (rapper) (260.44×), Vistaprint (31.02×), and Brooke Hogan (29.15×) over the country average.

Where do MC Hammer fans live in United States?

MC Hammer fans in United States are most concentrated in California (reach 137,688), Texas (reach 100,109), and Florida (reach 71,573). These three regions account for the largest share of the active audience.

What other brands do MC Hammer fans also like?

Beyond MC Hammer itself, the audience over-indexes on Vistaprint (31.02×), Brooke Hogan (29.15×), Salt‐N‐Pepa (39.31×), and Vanilla Ice (21.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MC Hammer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.