Rascasse Audience Intelligence

Chevrolet TrailBlazer Audience in United States

A data profile of the people who buy, follow and care about Chevrolet TrailBlazer in United States — modelled from more than twelve digital signal sources. Chevrolet TrailBlazer has an estimated audience of 843,706 people in United States.

#195among Car type in United States#202among Car Model in United States#807in Cars & Mobility

The average Chevrolet TrailBlazer fan in United States is 43.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Used Cars, Solar energy, Buick, with strongest over-indexing on Used Cars (7.68× the country average).

Demographically, the Chevrolet TrailBlazer audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chevrolet TrailBlazer fan in United States is more male, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chevrolet TrailBlazer profile in United States.

Audience size
844K
in United States
Gender
31.0%♀
69.0% male
Age
43.0
average years
Country rank
#26512
Car Model in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chevrolet TrailBlazer fans

31.0% are female, 69.0% are male, average age 43.0.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Chevrolet TrailBlazer audience in United States
MetricValue
Female31.0%
Male69.0%
Average age43.0
Estimated audience size843,706
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Chevrolet TrailBlazer audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3917%
40-4921%
50+32%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Chevrolet TrailBlazer audience comes from United States.

Worldwide audience distribution share by country for Chevrolet TrailBlazer
CountryShare
United States47.9%
Brazil15.8%
Canada9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chevrolet TrailBlazer audience in United States is strongest.

Fig. 05

Top regions by affinity

Chevrolet TrailBlazer fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.83×
02Alabama~20K1.51×
03Louisiana~20K1.47×
04Arkansas~9K1.33×
05Texas~100K1.30×
06Indiana~20K1.25×
07Michigan~30K1.24×
08Florida~70K1.23×
09Tennessee~20K1.22×
10Oklahoma~10K1.17×
11Georgia~30K1.16×
12Kentucky~10K1.15×
13North Carolina~30K1.10×
14South Carolina~10K1.10×
15West Virginia~4K1.10×
16Nebraska~5K1.09×
17Missouri~10K1.06×
18Illinois~30K1.01×
19Virginia~20K1.00×
20Kansas~7K1.00×
21North Dakota~2K1.00×
22New Mexico~4K0.99×
23Minnesota~10K0.98×
24Iowa~7K0.98×
25New Jersey~20K0.97×
26Hawaii~4K0.97×
27Wisconsin~10K0.96×
28Nevada~8K0.94×
29South Dakota~2K0.94×
30Ohio~20K0.93×
31Arizona~20K0.93×
32Delaware~2K0.92×
33Alaska~2K0.92×
34Vermont~1K0.90×
35Pennsylvania~30K0.89×
36New York~40K0.88×
37Connecticut~8K0.88×
38Utah~7K0.87×
39Rhode Island~2K0.87×
40Montana~2K0.87×
41Maryland~10K0.86×
42Colorado~10K0.85×
43Idaho~4K0.84×
44Maine~3K0.83×
45Washington, District of Columbia~2K0.82×
46Massachusetts~10K0.81×
47New Hampshire~3K0.81×
48Washington~10K0.80×
49California~80K0.79×
50Oregon~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Chevrolet TrailBlazer, United States
0.75×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chevrolet TrailBlazer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chevrolet TrailBlazer audience
#·InterestCategoryAffinity×
01Mini sport utility vehicleCars & Mobility40.24×
02Škoda AutoCars & Mobility20.00×
03Subaru OutbackCars & Mobility13.89×
04Honda PilotCars & Mobility12.72×
05Ford ExplorerCars & Mobility12.24×
06BuickCars & Mobility11.42×
07Mazda CX-5Cars & Mobility10.87×
08City carCars & Mobility9.39×
09Honda CR-VCars & Mobility8.69×
10Used CarsCars & Mobility7.68×
11Kia MotorsCars & Mobility7.52×
12Family carCars & Mobility7.35×
13Solar energyHome & Garden6.75×
14Vehicle insuranceCars & Mobility5.07×
15Discount TireShopping4.42×
16FedExBusiness & Career4.32×
17Used carCars & Mobility3.80×
18Mortgage loansBusiness & Career3.68×
19SUVsCars & Mobility2.82×
20McDonald'sFood & Beverages2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chevrolet TrailBlazer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chevrolet TrailBlazer audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.57×
Need for SecurityCONSERVATISM2.21×
Quality AwarenessPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chevrolet TrailBlazer audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.53×
Healthy LifestyleBALANCE0.66×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chevrolet TrailBlazer have in United States?

Chevrolet TrailBlazer has an estimated audience of 843,706 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chevrolet TrailBlazer fans?

31.0% of Chevrolet TrailBlazer fans are female, 69.0% are male, with an average age of 43.0 years.

03

Which brands do Chevrolet TrailBlazer fans like most?

Chevrolet TrailBlazer fans show strongest brand affinity for Used Cars (7.68×), Solar energy (6.75×), and Buick (11.42×) over the country average.

04

Where do Chevrolet TrailBlazer fans live in United States?

Chevrolet TrailBlazer fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Chevrolet TrailBlazer fans also like?

Beyond Chevrolet TrailBlazer itself, the audience over-indexes on Solar energy (6.75×), Buick (11.42×), Škoda Auto (20×), and Vehicle insurance (5.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Chevrolet TrailBlazer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet TrailBlazer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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