Rascasse Audience Intelligence

Chevrolet Spark Audience in United States

A data profile of the people who buy, follow and care about Chevrolet Spark in United States — modelled from more than twelve digital signal sources. Chevrolet Spark has an estimated audience of 403,768 people in United States.

#293among Car type in United States#341among Car Model in United States#1133in Cars & Mobility

The average Chevrolet Spark fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda CX-5, Convertible, Chevrolet Cruze, with strongest over-indexing on Mazda CX-5 (30.85× the country average).

Demographically, the Chevrolet Spark audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chevrolet Spark fan in United States is more male, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for Mazda CX-5.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chevrolet Spark profile in United States.

Audience size
404K
in United States
Gender
33.2%♀
66.8% male
Age
39.9
average years
Country rank
#41411
Car Model in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chevrolet Spark fans

33.2% are female, 66.8% are male, average age 39.9.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Chevrolet Spark audience in United States
MetricValue
Female33.2%
Male66.8%
Average age39.9
Estimated audience size403,768
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Chevrolet Spark audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Chevrolet Spark audience comes from United States.

Worldwide audience distribution share by country for Chevrolet Spark
CountryShare
India16.1%
Brazil12.9%
Colombia11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chevrolet Spark audience in United States is strongest.

Fig. 05

Top regions by affinity

Chevrolet Spark fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.75×
02Florida~50K1.65×
03Texas~50K1.45×
04Louisiana~7K1.32×
05California~60K1.28×
06Georgia~20K1.27×
07Washington, District of Columbia~2K1.24×
08North Carolina~10K1.21×
09Nevada~5K1.21×
10Alabama~7K1.20×
11Virginia~10K1.18×
12New York~30K1.16×
13Tennessee~10K1.16×
14New Jersey~10K1.14×
15Maryland~8K1.12×
16Arkansas~4K1.12×
17South Carolina~7K1.10×
18Washington~9K1.09×
19Arizona~9K1.08×
20Mississippi~4K1.08×
21Illinois~10K1.06×
22Kentucky~5K1.05×
23Massachusetts~8K1.04×
24Oklahoma~5K1.04×
25Connecticut~4K1.03×
26Oregon~5K1.02×
27Utah~4K1.00×
28New Mexico~2K0.98×
29Alaska<1K0.98×
30Colorado~6K0.93×
31Missouri~6K0.92×
32Kansas~3K0.91×
33Rhode Island~1K0.91×
34Indiana~7K0.90×
35Delaware<1K0.88×
36Vermont<1K0.88×
37West Virginia~2K0.86×
38North Dakota<1K0.86×
39Ohio~10K0.85×
40Maine~1K0.85×
41Michigan~9K0.84×
42Nebraska~2K0.84×
43Pennsylvania~10K0.83×
44Idaho~2K0.83×
45New Hampshire~1K0.83×
46Montana<1K0.83×
47South Dakota<1K0.83×
48Iowa~3K0.79×
49Minnesota~5K0.78×
50Wisconsin~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Chevrolet Spark, United States
0.75×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chevrolet Spark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chevrolet Spark audience
#·InterestCategoryAffinity×
01Big Business (1988 film)Movies & TV113.39×
02Volkswagen UpCars & Mobility83.57×
03Renault ClioCars & Mobility77.57×
04Mazda CX-3Cars & Mobility69.79×
05Chevrolet CruzeCars & Mobility57.82×
06Chevrolet TraxCars & Mobility42.19×
07Ford EcoSportCars & Mobility32.97×
08Mazda6Cars & Mobility32.81×
09Mazda CX-5Cars & Mobility30.85×
10Mazda3Cars & Mobility29.38×
11Kia SoulCars & Mobility29.02×
12Hyundai ElantraCars & Mobility27.11×
13Ford FiestaCars & Mobility25.89×
14ConvertibleCars & Mobility20.00×
15SuperchargerCars & Mobility20.00×
16Photo (French magazine)Fashion & Accessoires19.47×
17CoupéCars & Mobility14.89×
18Broadcasting of sports eventsMovies & TV12.87×
19Baptist churchPolitics & Society12.18×
20AutotraderCars & Mobility9.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chevrolet Spark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chevrolet Spark audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE5.36×
Need for SecurityCONSERVATISM4.42×
SpiritualityBALANCE2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chevrolet Spark audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
SustainabilityBALANCE0.90×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chevrolet Spark have in United States?

Chevrolet Spark has an estimated audience of 403,768 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chevrolet Spark fans?

33.2% of Chevrolet Spark fans are female, 66.8% are male, with an average age of 39.9 years.

03

Which brands do Chevrolet Spark fans like most?

Chevrolet Spark fans show strongest brand affinity for Mazda CX-5 (30.85×), Convertible (20×), and Chevrolet Cruze (57.82×) over the country average.

04

Where do Chevrolet Spark fans live in United States?

Chevrolet Spark fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chevrolet Spark fans also like?

Beyond Chevrolet Spark itself, the audience over-indexes on Convertible (20×), Chevrolet Cruze (57.82×), Baptist church (12.18×), and Big Business (1988 film) (113.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Spark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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