Hyundai Veloster Audience in United States

Hyundai Veloster logo

Hyundai Veloster has an estimated audience of 429,938 people in United States. 33.4% are female, 66.6% are male, average age 39.0. Top regions: Texas, California, Florida. Top brand affinities: Barclays Center, Arrietty, Leverage (TV series), Life of Pi, American University in the Emirates.

The average Hyundai Veloster fan in United States is 39.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Barclays Center, Arrietty, Leverage (TV series), with strongest over-indexing on Barclays Center (131.52× the country average). Demographically, the Hyundai Veloster audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Hyundai Veloster fans

Demographic split for Hyundai Veloster audience in United States
MetricValue
Female33.4%
Male66.6%
Average age39.0
Estimated audience size429,938

Audience persona

The typical Hyundai Veloster fan in United States is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Barclays Center.

Top regions in United States

Top regions ranked by reach for Hyundai Veloster in United States
RegionReachAffinity
Texas46,4071.26×
California45,6920.97×
Florida41,5471.43×
North Carolina16,5381.28×
Georgia16,2771.23×
New York15,4660.64×
Ohio14,8241.12×
Pennsylvania14,0730.97×
Illinois13,2000.92×
Tennessee12,7281.48×
Virginia11,6081.11×
Arizona11,5981.32×
New Jersey9,6300.88×
Washington9,2591.07×
Indiana8,9881.14×
Alabama7,9571.32×
Missouri7,6321.1×
Oklahoma7,6051.59×
South Carolina6,9651.08×
Kentucky6,8941.28×
Michigan6,8360.61×
Colorado6,5440.97×
Maryland6,4820.88×
Massachusetts6,1680.73×
Utah5,8131.51×
Nevada5,2301.26×
Louisiana5,0320.91×
Wisconsin5,0310.78×
Arkansas4,8121.36×
Oregon4,7480.96×
Connecticut4,0200.93×
Kansas3,9191.16×
Minnesota3,8780.63×
Mississippi3,5070.99×
Iowa2,9730.84×
New Mexico2,9001.34×
Idaho2,6461.23×
West Virginia2,3841.19×
Nebraska1,8280.85×
New Hampshire1,6350.97×
Hawaii1,5680.85×
Maine1,2010.78×
Rhode Island1,0600.77×
Delaware1,0020.85×
Montana8500.71×
Washington, District of Columbia8340.65×
Alaska6800.74×
South Dakota6680.67×
North Dakota5390.61×
Wyoming3950.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Veloster audience
BrandAffinityCategory
Barclays Center131.52×Sports
Arrietty70.22×Movies & TV
Leverage (TV series)23.75×Movies & TV
Life of Pi28.13×Movies & TV
American University in the Emirates400×Business & Career
The Tree of Life (film)29×Movies & TV
Israeli cuisine19.62×Food & Beverages
Eden Lake16.67×Movies & TV
Flattop grill60×Home & Garden
Title Nine16.04×Fashion & Accessoires
Throne of Glass9.22×Literature
Northrop Grumman7.98×Business & Career
Primetime Emmy Award for Outstanding Drama Series42.86×Movies & TV
Academy Award for Best Production Design20×Movies & TV
N1 road (South Africa)4.47×Travel & Leisure
Equinix14.43×Business & Career
Iyanla Vanzant14.76×Business & Career
Combat sport1.61×Sports
Israel2.1×Travel & Leisure
Maimonides15.88×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Veloster audience
TraitClusterScore
Need for SecurityCONSERVATISM2.12
Family OrientationCONSERVATISM2.02
Quality AwarenessPREMIUM1.52
PatriotismCONSERVATISM1.5
Luxury OrientationPREMIUM1.29
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Veloster
CountryShare
United States34.0%
Brazil9.1%
Australia5.8%

See Hyundai Veloster audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hyundai Veloster have in United States?

Hyundai Veloster has an estimated audience of 429,938 people in United States, concentrated in Texas and California.

What is the gender split and age of Hyundai Veloster fans?

33.4% of Hyundai Veloster fans are female, 66.6% are male, with an average age of 39.0 years.

Which brands do Hyundai Veloster fans like most?

Hyundai Veloster fans show strongest brand affinity for Barclays Center (131.52×), Arrietty (70.22×), and Leverage (TV series) (23.75×) over the country average.

Where do Hyundai Veloster fans live in United States?

Hyundai Veloster fans in United States are most concentrated in Texas (reach 46,407), California (reach 45,692), and Florida (reach 41,547). These three regions account for the largest share of the active audience.

What other brands do Hyundai Veloster fans also like?

Beyond Hyundai Veloster itself, the audience over-indexes on Arrietty (70.22×), Leverage (TV series) (23.75×), Life of Pi (28.13×), and American University in the Emirates (400×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Veloster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.