Rascasse Audience Intelligence

Hyundai Veloster Audience in United States

A data profile of the people who buy, follow and care about Hyundai Veloster in United States — modelled from more than twelve digital signal sources. Hyundai Veloster has an estimated audience of 430,037 people in United States.

#332among Car Model in United States#1104in Cars & Mobility

The average Hyundai Veloster fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hyundai Ioniq, Hyundai Elantra, Mazda6, with strongest over-indexing on Hyundai Ioniq (176.41× the country average).

Demographically, the Hyundai Veloster audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyundai Veloster fan in United States is more male, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai Ioniq.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Veloster profile in United States.

Audience size
430K
in United States
Gender
33.4%♀
66.6% male
Age
39.0
average years
Country rank
#39927
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Veloster fans

33.4% are female, 66.6% are male, average age 39.0.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Hyundai Veloster audience in United States
MetricValue
Female33.4%
Male66.6%
Average age39.0
Estimated audience size430,037
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Hyundai Veloster audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Hyundai Veloster audience comes from United States.

Worldwide audience distribution share by country for Hyundai Veloster
CountryShare
United States33.0%
Brazil9.7%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Veloster audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyundai Veloster fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~8K1.60×
02Utah~6K1.45×
03Tennessee~10K1.44×
04Florida~40K1.38×
05Arkansas~5K1.37×
06Alabama~8K1.33×
07New Mexico~3K1.30×
08Arizona~10K1.27×
09Kentucky~7K1.27×
10Nevada~5K1.24×
11West Virginia~2K1.22×
12North Carolina~20K1.20×
13Idaho~3K1.20×
14Texas~40K1.19×
15Georgia~20K1.17×
16Kansas~4K1.14×
17Missouri~8K1.11×
18Ohio~10K1.10×
19Indiana~9K1.09×
20Virginia~10K1.08×
21South Carolina~7K1.05×
22Mississippi~4K1.05×
23Washington~9K1.03×
24Pennsylvania~10K0.96×
25New Hampshire~2K0.96×
26Louisiana~5K0.95×
27Oregon~5K0.95×
28California~40K0.93×
29Colorado~6K0.93×
30Connecticut~4K0.93×
31Nebraska~2K0.93×
32Illinois~10K0.91×
33Maryland~7K0.90×
34Maine~1K0.88×
35Delaware~1K0.88×
36Iowa~3K0.87×
37Hawaii~2K0.86×
38Alaska<1K0.86×
39New Jersey~9K0.84×
40Rhode Island~1K0.84×
41Montana<1K0.81×
42South Dakota<1K0.81×
43North Dakota<1K0.81×
44Wisconsin~5K0.79×
45Vermont<1K0.74×
46Massachusetts~6K0.73×
47Washington, District of Columbia<1K0.71×
48New York~20K0.67×
49Minnesota~4K0.66×
50Michigan~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Hyundai Veloster, United States
0.64×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Veloster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Veloster audience
#·InterestCategoryAffinity×
01Volvo V40Cars & Mobility201.00×
02Hyundai IoniqCars & Mobility176.41×
03Jaguar XECars & Mobility122.98×
04Mazda CX-3Cars & Mobility72.53×
05Hyundai i20Cars & Mobility68.23×
06Mazda6Cars & Mobility52.38×
07Hyundai ElantraCars & Mobility48.95×
08Alfa Romeo GiuliaCars & Mobility41.60×
09Nissan 370ZCars & Mobility40.16×
10Mazda3Cars & Mobility32.64×
11Hyundai Santa FeCars & Mobility28.38×
12Kia SoulCars & Mobility24.81×
13Hyundai TucsonCars & Mobility23.34×
14Hybrid electric vehicleCars & Mobility18.42×
15Mazda CX-5Cars & Mobility15.94×
16Honda CivicCars & Mobility12.67×
17HatchbackCars & Mobility10.76×
18Kia MotorsCars & Mobility10.02×
19HyundaiCars & Mobility8.81×
20Discount TireShopping7.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Veloster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Veloster audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.47×
Need for SecurityCONSERVATISM2.42×
PatriotismCONSERVATISM2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Veloster audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
CreativityOPEN0.62×
MindfulnessBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Veloster have in United States?

Hyundai Veloster has an estimated audience of 430,037 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hyundai Veloster fans?

33.4% of Hyundai Veloster fans are female, 66.6% are male, with an average age of 39.0 years.

03

Which brands do Hyundai Veloster fans like most?

Hyundai Veloster fans show strongest brand affinity for Hyundai Ioniq (176.41×), Hyundai Elantra (48.95×), and Mazda6 (52.38×) over the country average.

04

Where do Hyundai Veloster fans live in United States?

Hyundai Veloster fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Veloster fans also like?

Beyond Hyundai Veloster itself, the audience over-indexes on Hyundai Elantra (48.95×), Mazda6 (52.38×), Volvo V40 (201×), and Mazda3 (32.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Veloster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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