Hyundai Veloster Audience in United States

Hyundai Veloster has an estimated audience of 429,938 people in United States. 33.4% are female, 66.6% are male, average age 39.0. Top regions: Texas, California, Florida. Top brand affinities: Volvo V40, Hyundai Ioniq, Jaguar XE, Alfa Romeo Giulietta (2010), Hyundai Elantra.

The average Hyundai Veloster fan in United States is 39.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Volvo V40, Hyundai Ioniq, Jaguar XE, with strongest over-indexing on Volvo V40 (400× the country average). Demographically, the Hyundai Veloster audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Hyundai Veloster fans

Demographic split for Hyundai Veloster audience in United States
MetricValue
Female33.4%
Male66.6%
Average age39.0
Estimated audience size429,938

Audience persona

The typical Hyundai Veloster fan in United States is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Volvo V40.

Top regions in United States

Top regions ranked by reach for Hyundai Veloster in United States
RegionReachAffinity
Texas46,4071.26×
California45,6920.97×
Florida41,5471.43×
North Carolina16,5381.28×
Georgia16,2771.23×
New York15,4660.64×
Ohio14,8241.12×
Pennsylvania14,0730.97×
Illinois13,2000.92×
Tennessee12,7281.48×
Virginia11,6081.11×
Arizona11,5981.32×
New Jersey9,6300.88×
Washington9,2591.07×
Indiana8,9881.14×
Alabama7,9571.32×
Missouri7,6321.1×
Oklahoma7,6051.59×
South Carolina6,9651.08×
Kentucky6,8941.28×
Michigan6,8360.61×
Colorado6,5440.97×
Maryland6,4820.88×
Massachusetts6,1680.73×
Utah5,8131.51×
Nevada5,2301.26×
Louisiana5,0320.91×
Wisconsin5,0310.78×
Arkansas4,8121.36×
Oregon4,7480.96×
Connecticut4,0200.93×
Kansas3,9191.16×
Minnesota3,8780.63×
Mississippi3,5070.99×
Iowa2,9730.84×
New Mexico2,9001.34×
Idaho2,6461.23×
West Virginia2,3841.19×
Nebraska1,8280.85×
New Hampshire1,6350.97×
Hawaii1,5680.85×
Maine1,2010.78×
Rhode Island1,0600.77×
Delaware1,0020.85×
Montana8500.71×
Washington, District of Columbia8340.65×
Alaska6800.74×
South Dakota6680.67×
North Dakota5390.61×
Wyoming3950.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Veloster audience
BrandAffinityCategory
Volvo V40400×Cars & Mobility
Hyundai Ioniq131.52×Cars & Mobility
Jaguar XE234.55×Cars & Mobility
Alfa Romeo Giulietta (2010)625×Cars & Mobility
Hyundai Elantra51.42×Cars & Mobility
Mazda656.96×Cars & Mobility
Autism Awareness19.03×Health
Infiniti Q5050.11×Cars & Mobility
Lexus CT161.11×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Mazda335.36×Cars & Mobility
Infiniti QX6044.32×Cars & Mobility
Honda Civic17.68×Cars & Mobility
Hyundai Santa Fe29×Cars & Mobility
Mazda CX-371.43×Cars & Mobility
Acura TLX37.42×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Alfa Romeo Giulia49.22×Cars & Mobility
Lexus ES45.83×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Veloster audience
TraitClusterScore
Need for SecurityCONSERVATISM2.12
Family OrientationCONSERVATISM2.02
Quality AwarenessPREMIUM1.52
PatriotismCONSERVATISM1.5
Luxury OrientationPREMIUM1.29
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Veloster
CountryShare
United States34.0%
Brazil9.1%
Australia5.8%

See Hyundai Veloster audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hyundai Veloster have in United States?

Hyundai Veloster has an estimated audience of 429,938 people in United States, concentrated in Texas and California.

What is the gender split and age of Hyundai Veloster fans?

33.4% of Hyundai Veloster fans are female, 66.6% are male, with an average age of 39.0 years.

Which brands do Hyundai Veloster fans like most?

Hyundai Veloster fans show strongest brand affinity for Volvo V40 (400×), Hyundai Ioniq (131.52×), and Jaguar XE (234.55×) over the country average.

Where do Hyundai Veloster fans live in United States?

Hyundai Veloster fans in United States are most concentrated in Texas (reach 46,407), California (reach 45,692), and Florida (reach 41,547). These three regions account for the largest share of the active audience.

What other brands do Hyundai Veloster fans also like?

Beyond Hyundai Veloster itself, the audience over-indexes on Hyundai Ioniq (131.52×), Jaguar XE (234.55×), Alfa Romeo Giulietta (2010) (625×), and Hyundai Elantra (51.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Veloster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.