Karen Carpenter Audience in United States

Karen Carpenter has an estimated audience of 1,649,783 people in United States. 77.5% are female, 22.5% are male, average age 48.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Kelly Osbourne, Indeed.com, Miles Teller.

The average Karen Carpenter fan in United States is 48.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Kelly Osbourne, with strongest over-indexing on Capital One (4.63× the country average). Demographically, the Karen Carpenter audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Karen Carpenter fans

Demographic split for Karen Carpenter audience in United States
MetricValue
Female77.5%
Male22.5%
Average age48.5
Estimated audience size1,649,783

Audience persona

The typical Karen Carpenter fan in United States is more female, around 48.5 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Karen Carpenter in United States
RegionReachAffinity
California194,0541.07×
Texas121,8730.86×
Florida101,5500.91×
New York98,1611.06×
Pennsylvania65,4241.18×
Illinois59,5801.08×
Ohio56,2201.11×
North Carolina48,4010.98×
Michigan43,6651.01×
New Jersey43,3181.03×
Georgia43,1300.85×
Virginia37,9580.94×
Massachusetts37,4321.15×
Washington37,3971.13×
Arizona34,9261.04×
Tennessee34,9201.06×
Indiana32,8181.09×
Missouri28,1741.06×
Colorado26,6651.03×
Wisconsin26,3461.06×
Minnesota25,7061.09×
Maryland25,2460.89×
Oregon22,1981.17×
South Carolina21,7150.87×
Kentucky20,7531×
Alabama19,9840.87×
Connecticut18,9731.15×
Utah18,0611.22×
Oklahoma17,6090.96×
Louisiana17,0820.8×
Nevada15,5100.97×
Iowa12,7900.94×
Kansas12,6550.97×
Arkansas12,0420.89×
Mississippi10,0400.74×
Idaho9,1681.11×
Nebraska8,0000.97×
New Hampshire7,8801.21×
West Virginia7,7421.01×
New Mexico7,4460.9×
Hawaii7,1051×
Maine6,9841.18×
Rhode Island5,9221.13×
Delaware4,4870.99×
Washington, District of Columbia4,4250.89×
Montana4,2670.93×
Vermont3,5941.24×
South Dakota3,0050.79×
Alaska2,9600.84×
North Dakota2,7960.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karen Carpenter audience
BrandAffinityCategory
Capital One4.63×Business & Career
Google Maps4.38×Internet & Social Media
Kelly Osbourne10.86×Music & Radio
Indeed.com4.39×Business & Career
Miles Teller14.5×Movies & TV
Autism Awareness8.98×Health
Kia Sportage20×Cars & Mobility
Diabetes mellitus awareness6.14×Health
Twin Peaks6.91×Movies & TV
Jack Nicholson10.57×Movies & TV
Singer-songwriter3.09×Music & Radio
CarGurus4.42×Cars & Mobility
Dumb and Dumber12.75×Movies & TV
James McAvoy14.56×Movies & TV
Enterprise Rent-A-Car4.49×Cars & Mobility
Diane Keaton4.56×Movies & TV
Matt Damon8.44×Movies & TV
Toni Collette13.73×Movies & TV
Microblogging6.28×Technology & Electronics
Beetlejuice3.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karen Carpenter audience
TraitClusterScore
Quality AwarenessPREMIUM1.71
IndulgenceJOY1.42
Social Media UsageJOY1.28
Family OrientationCONSERVATISM1.26
Luxury OrientationPREMIUM1.26
LGBTQ+ IdentityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Karen Carpenter
CountryShare
United States50.6%
United Kingdom17.5%
Brazil9.5%

See Karen Carpenter audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Karen Carpenter have in United States?

Karen Carpenter has an estimated audience of 1,649,783 people in United States, concentrated in California and Texas.

What is the gender split and age of Karen Carpenter fans?

77.5% of Karen Carpenter fans are female, 22.5% are male, with an average age of 48.5 years.

Which brands do Karen Carpenter fans like most?

Karen Carpenter fans show strongest brand affinity for Capital One (4.63×), Google Maps (4.38×), and Kelly Osbourne (10.86×) over the country average.

Where do Karen Carpenter fans live in United States?

Karen Carpenter fans in United States are most concentrated in California (reach 194,054), Texas (reach 121,873), and Florida (reach 101,550). These three regions account for the largest share of the active audience.

What other brands do Karen Carpenter fans also like?

Beyond Karen Carpenter itself, the audience over-indexes on Google Maps (4.38×), Kelly Osbourne (10.86×), Indeed.com (4.39×), and Miles Teller (14.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karen Carpenter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.