Rascasse Audience Intelligence

Hyundai i30 Audience in United States

A data profile of the people who buy, follow and care about Hyundai i30 in United States — modelled from more than twelve digital signal sources. Hyundai i30 has an estimated audience of 175,653 people in United States.

#442among Car type in United States#524among Car Model in United States#1605in Cars & Mobility

The average Hyundai i30 fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Nissan Juke, Honda Fit, Personal luxury car, with strongest over-indexing on Nissan Juke (114.84× the country average).

Demographically, the Hyundai i30 audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyundai i30 fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Nissan Juke.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Hyundai i30 profile in United States.

Audience size
176K
in United States
Gender
36.0%♀
64.0% male
Age
39.1
average years
Country rank
#62207
Car Model in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai i30 fans

36.0% are female, 64.0% are male, average age 39.1.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Hyundai i30 audience in United States
MetricValue
Female36.0%
Male64.0%
Average age39.1
Estimated audience size175,653
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Hyundai i30 audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4918%
50+23%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Hyundai i30 audience comes from United States.

Worldwide audience distribution share by country for Hyundai i30
CountryShare
Poland12.0%
Germany10.5%
Australia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai i30 audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyundai i30 fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K1.55×
02New York~10K1.42×
03New Jersey~6K1.37×
04Massachusetts~4K1.30×
05Illinois~7K1.26×
06Florida~10K1.24×
07Virginia~5K1.24×
08Washington~4K1.22×
09California~20K1.18×
10Connecticut~2K1.18×
11Utah~2K1.13×
12Alaska<1K1.09×
13Hawaii<1K1.08×
14Vermont<1K1.07×
15Maryland~3K1.06×
16Rhode Island<1K1.05×
17North Dakota<1K1.04×
18New Hampshire<1K1.03×
19South Dakota<1K1.03×
20Colorado~3K1.01×
21Georgia~5K0.99×
22Maine<1K0.99×
23Oregon~2K0.98×
24Montana<1K0.98×
25Delaware<1K0.96×
26Nevada~2K0.95×
27West Virginia<1K0.95×
28Texas~10K0.94×
29North Carolina~5K0.94×
30Idaho<1K0.94×
31Pennsylvania~6K0.93×
32Arizona~3K0.93×
33Oklahoma~2K0.93×
34Nebraska<1K0.93×
35Kansas~1K0.92×
36Arkansas~1K0.91×
37New Mexico<1K0.91×
38Wisconsin~2K0.90×
39South Carolina~2K0.89×
40Mississippi~1K0.89×
41Kentucky~2K0.88×
42Iowa~1K0.88×
43Michigan~4K0.86×
44Missouri~2K0.86×
45Minnesota~2K0.86×
46Tennessee~3K0.85×
47Alabama~2K0.85×
48Louisiana~2K0.85×
49Indiana~3K0.82×
50Ohio~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Hyundai i30, United States
0.80×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai i30 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai i30 audience
#·InterestCategoryAffinity×
01Hyundai EquusCars & Mobility221.59×
02Hyundai Genesis CoupeCars & Mobility158.89×
03Nissan JukeCars & Mobility114.84×
04Mitsubishi MirageCars & Mobility97.02×
05Hyundai AccentCars & Mobility93.89×
06Hyundai IoniqCars & Mobility91.50×
07Honda FitCars & Mobility91.40×
08Mitsubishi PajeroCars & Mobility68.34×
09Kia RioCars & Mobility67.22×
10Continuously variable transmissionCars & Mobility64.17×
11Hyundai TucsonCars & Mobility61.52×
12Toyota YarisCars & Mobility55.00×
13BMW 1 SeriesCars & Mobility49.21×
14Hyundai Santa FeCars & Mobility47.49×
15Hyundai ElantraCars & Mobility44.44×
16Personal luxury carCars & Mobility37.50×
17Nissan PathfinderCars & Mobility35.47×
18Hybrid electric vehicleCars & Mobility23.07×
19Santa Monica PierTravel & Leisure20.00×
20HatchbackCars & Mobility14.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai i30 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai i30 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.12×
Price SensitivityPREMIUM2.74×
Family OrientationCONSERVATISM2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai i30 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
ExtroversionTHRILL0.69×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai i30 have in United States?

Hyundai i30 has an estimated audience of 175,653 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Hyundai i30 fans?

36.0% of Hyundai i30 fans are female, 64.0% are male, with an average age of 39.1 years.

03

Which brands do Hyundai i30 fans like most?

Hyundai i30 fans show strongest brand affinity for Nissan Juke (114.84×), Honda Fit (91.4×), and Personal luxury car (37.5×) over the country average.

04

Where do Hyundai i30 fans live in United States?

Hyundai i30 fans in United States are most concentrated in California (reach ~20K), Florida (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai i30 fans also like?

Beyond Hyundai i30 itself, the audience over-indexes on Honda Fit (91.4×), Personal luxury car (37.5×), Mitsubishi Mirage (97.02×), and Hyundai Tucson (61.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai i30. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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