A data profile of the people who buy, follow and care about Hyundai i30 in Australia — modelled from more than twelve digital signal sources. Hyundai i30 has an estimated audience of 522,279 people in Australia.
The average Hyundai i30 fan in Australia is 44.0 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Hyundai Tucson, Hatchback, Used car, with strongest over-indexing on Hyundai Tucson (11.84× the country average).
Demographically, the Hyundai i30 audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Hyundai i30 fan in Australia is more male, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai Tucson.
The key figures that characterise the Hyundai i30 profile in Australia.
29.8% are female, 70.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 44.0 |
| Estimated audience size | 522,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 34% |
Where the Hyundai i30 audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~100K | 1.13× | |
| 02 | New South Wales | ~200K | 1.12× | |
| 03 | Victoria | ~200K | 1.12× | |
| 04 | Western Australia | ~70K | 1.08× | |
| 05 | South Australia | ~40K | 1.04× | |
| 06 | Northern Territory | ~5K | 0.96× | |
| 07 | Australian Capital Territory | ~9K | 0.85× | |
| 08 | Tasmania | ~9K | 0.75× |
The strongest cross-interests of the Hyundai i30 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai Elantra | Cars & Mobility | 20.91× | ||
| 02 | Hyundai Accent | Cars & Mobility | 16.57× | ||
| 03 | Kia Cerato | Cars & Mobility | 15.09× | ||
| 04 | Kia Picanto | Cars & Mobility | 13.64× | ||
| 05 | Hyundai Tucson | Cars & Mobility | 11.84× | ||
| 06 | Toyota Yaris | Cars & Mobility | 10.88× | ||
| 07 | MG Cars | Cars & Mobility | 8.76× | ||
| 08 | Kia Sportage | Cars & Mobility | 8.51× | ||
| 09 | Mazda3 | Cars & Mobility | 8.45× | ||
| 10 | Toyota Corolla | Cars & Mobility | 8.39× | ||
| 11 | Honda CR-V | Cars & Mobility | 7.60× | ||
| 12 | Hatchback | Cars & Mobility | 7.22× | ||
| 13 | Toyota RAV4 | Cars & Mobility | 7.22× | ||
| 14 | Mazda CX-5 | Cars & Mobility | 7.17× | ||
| 15 | City car | Cars & Mobility | 6.23× | ||
| 16 | Hyundai | Cars & Mobility | 5.48× | ||
| 17 | Family car | Cars & Mobility | 5.02× | ||
| 18 | Cars (film) | Movies & TV | 4.37× | ||
| 19 | Used car | Cars & Mobility | 4.35× | ||
| 20 | Building | Home & Garden | 2.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.95× | |
| Need for Security | CONSERVATISM | 1.74× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Extroversion | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.81× |
Hyundai i30 has an estimated audience of 522,279 people in Australia, concentrated in New South Wales and Victoria.
29.8% of Hyundai i30 fans are female, 70.2% are male, with an average age of 44.0 years.
Hyundai i30 fans show strongest brand affinity for Hyundai Tucson (11.84×), Hatchback (7.22×), and Used car (4.35×) over the country average.
Hyundai i30 fans in Australia are most concentrated in New South Wales (reach ~200K), Victoria (reach ~200K), and Queensland (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Hyundai i30 itself, the audience over-indexes on Hatchback (7.22×), Used car (4.35×), Hyundai Elantra (20.91×), and Kia Cerato (15.09×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Hyundai i30. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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