Rascasse Audience Intelligence

Santa Monica Pier Audience in United States

A data profile of the people who buy, follow and care about Santa Monica Pier in United States — modelled from more than twelve digital signal sources. Santa Monica Pier has an estimated audience of 7,226,704 people in United States.

#316among POI in United States#416in Travel & Leisure

The average Santa Monica Pier fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hollywood Sign, Leaning Tower of Pisa, KTLA, with strongest over-indexing on Hollywood Sign (49.14× the country average).

Demographically, the Santa Monica Pier audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santa Monica Pier fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Hollywood Sign.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santa Monica Pier profile in United States.

Audience size
7.2M
in United States
Gender
54.0%♀
46.0% male
Age
41.6
average years
Country rank
#4889
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santa Monica Pier fans

54.0% are female, 46.0% are male, average age 41.6.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Santa Monica Pier audience in United States
MetricValue
Female54.0%
Male46.0%
Average age41.6
Estimated audience size7,226,704
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Santa Monica Pier audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

77.5%

of the worldwide Santa Monica Pier audience comes from United States.

Worldwide audience distribution share by country for Santa Monica Pier
CountryShare
United States77.5%
United Kingdom3.6%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santa Monica Pier audience in United States is strongest.

Fig. 05

Top regions by affinity

Santa Monica Pier fans by region: top regions in United States
#RegionReachAffinity×
01California~5.5M16.67×
02Nevada~200K2.73×
03Arizona~300K1.79×
04Hawaii~50K1.63×
05Utah~80K1.19×
06New Mexico~40K1.18×
07Washington~200K1.15×
08Oregon~90K1.08×
09Idaho~40K0.99×
10Colorado~100K0.92×
11Alaska~10K0.87×
12Texas~500K0.75×
13Montana~10K0.75×
14Wyoming~8K0.73×
15Minnesota~70K0.70×
16Kansas~40K0.70×
17Nebraska~30K0.70×
18Massachusetts~100K0.69×
19Washington, District of Columbia~20K0.69×
20Illinois~200K0.67×
21Oklahoma~50K0.67×
22North Dakota~10K0.67×
23South Dakota~10K0.66×
24New York~300K0.64×
25Missouri~70K0.62×
26New Jersey~100K0.61×
27Connecticut~40K0.59×
28Iowa~40K0.59×
29Arkansas~40K0.59×
30Rhode Island~10K0.59×
31New Hampshire~20K0.58×
32Wisconsin~60K0.57×
33Florida~300K0.55×
34Virginia~100K0.55×
35Georgia~100K0.54×
36Ohio~100K0.54×
37Indiana~70K0.54×
38Maryland~70K0.54×
39Louisiana~50K0.54×
40Maine~10K0.53×
41Michigan~100K0.52×
42Tennessee~70K0.52×
43Delaware~10K0.52×
44Pennsylvania~100K0.50×
45Kentucky~40K0.49×
46Mississippi~30K0.48×
47West Virginia~20K0.48×
48South Carolina~50K0.46×
49North Carolina~100K0.45×
50Alabama~40K0.44×
Fig. 06

Affinity by region

Affinity by region — Santa Monica Pier, United States
0.44×1.00×16.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santa Monica Pier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santa Monica Pier audience
#·InterestCategoryAffinity×
01Leaning Tower of PisaTravel & Leisure90.98×
02Hollywood SignTravel & Leisure49.14×
03Gilly HicksFashion & Accessoires21.21×
04Calgary FlamesSports20.00×
05Ottawa SenatorsSports14.75×
06Los Angeles KingsSports12.36×
07KTLAMovies & TV12.31×
08Antenna TVMovies & TV8.67×
09Florida PanthersSports7.13×
10Anaheim DucksSports6.92×
11Buffalo SabresSports4.81×
12Catherine O'HaraMovies & TV3.25×
13FedExBusiness & Career2.36×
14Nordstrom rackFashion & Accessoires2.16×
15Trader Joe'sShopping1.91×
16Mortgage loansBusiness & Career1.88×
17Planet FitnessSports1.72×
18McDonald'sFood & Beverages1.58×
19T-MobileTechnology & Electronics1.58×
20AirbnbTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santa Monica Pier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santa Monica Pier audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
Urban LifestyleOPEN1.68×
TravellingTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santa Monica Pier audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Pet OwnershipJOY0.82×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santa Monica Pier have in United States?

Santa Monica Pier has an estimated audience of 7,226,704 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Santa Monica Pier fans?

54.0% of Santa Monica Pier fans are female, 46.0% are male, with an average age of 41.6 years.

03

Which brands do Santa Monica Pier fans like most?

Santa Monica Pier fans show strongest brand affinity for Hollywood Sign (49.14×), Leaning Tower of Pisa (90.98×), and KTLA (12.31×) over the country average.

04

Where do Santa Monica Pier fans live in United States?

Santa Monica Pier fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Santa Monica Pier fans also like?

Beyond Santa Monica Pier itself, the audience over-indexes on Leaning Tower of Pisa (90.98×), KTLA (12.31×), Calgary Flames (20×), and Los Angeles Kings (12.36×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Monica Pier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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