Santa Monica Pier Audience in United States

Santa Monica Pier logo

Santa Monica Pier has an estimated audience of 7,226,704 people in United States. 54.0% are female, 46.0% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Justice, San Pellegrino, Nebraska, Sinaloa, Kendra Scott.

The average Santa Monica Pier fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justice, San Pellegrino, Nebraska, with strongest over-indexing on Justice (7.68× the country average). Demographically, the Santa Monica Pier audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Santa Monica Pier fans

Demographic split for Santa Monica Pier audience in United States
MetricValue
Female54.0%
Male46.0%
Average age41.6
Estimated audience size7,226,704

Audience persona

The typical Santa Monica Pier fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Santa Monica Pier in United States
RegionReachAffinity
California5,420,02912.17×
Texas529,5570.85×
Florida297,9120.61×
Arizona293,9531.99×
New York270,7210.67×
Nevada221,3783.17×
Washington183,8081.27×
Illinois172,6240.72×
Ohio129,7670.58×
Pennsylvania129,2340.53×
Georgia128,7110.58×
Colorado119,6381.05×
New Jersey115,9870.63×
Michigan108,0910.57×
Massachusetts106,6690.75×
North Carolina106,3640.49×
Oregon101,6981.23×
Virginia100,9200.57×
Utah87,8711.36×
Tennessee81,8870.56×
Minnesota80,5970.78×
Missouri76,5500.66×
Indiana73,2660.55×
Maryland68,5110.55×
Wisconsin66,5020.61×
Oklahoma59,2850.74×
Hawaii57,8311.86×
Louisiana52,4040.56×
South Carolina46,6090.43×
New Mexico46,2081.28×
Connecticut45,7820.63×
Kentucky45,4580.5×
Alabama43,7530.43×
Kansas42,8270.75×
Idaho39,7871.1×
Arkansas36,8390.62×
Iowa36,3690.61×
Nebraska26,6720.74×
Mississippi26,3950.44×
New Hampshire15,5570.55×
Montana15,1330.75×
Washington, District of Columbia14,9680.69×
Rhode Island12,7070.55×
West Virginia12,3810.37×
Alaska12,1080.78×
Maine11,9120.46×
South Dakota10,1520.61×
North Dakota8,7470.59×
Delaware7,8070.39×
Wyoming6,9110.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santa Monica Pier audience
BrandAffinityCategory
Justice7.68×Politics & Society
San Pellegrino12.64×Food & Beverages
Nebraska4.68×Travel & Leisure
Sinaloa5.58×Travel & Leisure
Kendra Scott3.75×Fashion & Accessoires
Rajasthan20×Travel & Leisure
Cam Ward4.5×Sports
Home construction1.69×Home & Garden
Nationality2.36×Politics & Society
Kerala5.25×Travel & Leisure
edureka27.81×Business & Career
Elsword11.13×Games
Bank account1.65×Business & Career
Nebraska Cornhuskers football2.39×Sports
Flattop grill20×Home & Garden
Jesse Plemons2.22×Movies & TV
Barclays Center7.79×Sports
Kia Tigers12.22×Sports
Mothercare1.95×Kids & Family
Urban horticulture2.15×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santa Monica Pier audience
TraitClusterScore
PatriotismCONSERVATISM2.8
TravellingTHRILL2.05
Urban LifestyleOPEN1.84
Community OrientationOPEN1.68
SpiritualityBALANCE1.52
Luxury OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Santa Monica Pier
CountryShare
United States77.5%
United Kingdom3.6%
Canada3.0%

See Santa Monica Pier audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Santa Monica Pier have in United States?

Santa Monica Pier has an estimated audience of 7,226,704 people in United States, concentrated in California and Texas.

What is the gender split and age of Santa Monica Pier fans?

54.0% of Santa Monica Pier fans are female, 46.0% are male, with an average age of 41.6 years.

Which brands do Santa Monica Pier fans like most?

Santa Monica Pier fans show strongest brand affinity for Justice (7.68×), San Pellegrino (12.64×), and Nebraska (4.68×) over the country average.

Where do Santa Monica Pier fans live in United States?

Santa Monica Pier fans in United States are most concentrated in California (reach 5,420,029), Texas (reach 529,557), and Florida (reach 297,912). These three regions account for the largest share of the active audience.

What other brands do Santa Monica Pier fans also like?

Beyond Santa Monica Pier itself, the audience over-indexes on San Pellegrino (12.64×), Nebraska (4.68×), Sinaloa (5.58×), and Kendra Scott (3.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Monica Pier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.