Gilly Hicks Audience in United States

Gilly Hicks logo

Gilly Hicks has an estimated audience of 368,240 people in United States. 89.2% are female, 10.8% are male, average age 32.6. Top regions: California, Illinois, Texas. Top brand affinities: European Wax Center, Joe Fresh, Aéropostale (clothing), Maurices, Fable.

The average Gilly Hicks fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include European Wax Center, Joe Fresh, Aéropostale (clothing), with strongest over-indexing on European Wax Center (39.48× the country average). Demographically, the Gilly Hicks audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Gilly Hicks fans

Demographic split for Gilly Hicks audience in United States
MetricValue
Female89.2%
Male10.8%
Average age32.6
Estimated audience size368,240

Audience persona

The typical Gilly Hicks fan in United States is more female, around 32.6 years old, with strong Sustainability tendencies and a notable affinity for European Wax Center.

Top regions in United States

Top regions ranked by reach for Gilly Hicks in United States
RegionReachAffinity
California56,6481.4×
Illinois36,2612.96×
Texas35,8291.13×
Florida31,3691.26×
New York28,7411.4×
Ohio26,1482.31×
Massachusetts17,7192.44×
New Jersey14,8451.59×
Pennsylvania13,6621.1×
Georgia8,8910.78×
Virginia8,2450.92×
North Carolina8,1100.73×
Michigan8,0910.84×
Washington7,9441.08×
Indiana6,6991×
Maryland6,2470.99×
Colorado5,8351.01×
Minnesota5,3411.01×
Tennessee5,0750.69×
Arizona5,0580.67×
Wisconsin4,7250.85×
Connecticut4,5791.24×
Nevada4,5631.28×
Missouri4,4590.75×
South Carolina3,8210.69×
Kentucky3,3670.73×
Delaware3,2943.24×
Louisiana3,0290.64×
Alabama2,9170.57×
Oregon2,7370.65×
Hawaii2,7131.71×
Utah2,4220.73×
Iowa2,3040.76×
Oklahoma2,2530.55×
New Hampshire1,7481.2×
Arkansas1,6340.54×
Kansas1,6180.56×
West Virginia1,5670.91×
Mississippi1,4620.48×
Rhode Island1,1691×
Maine1,0990.83×
Washington, District of Columbia1,0160.92×
Nebraska1,0130.55×
Idaho1,0070.55×
New Mexico9060.49×
Montana5760.56×
North Dakota4720.62×
Vermont4570.71×
Alaska4180.53×
South Dakota4010.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gilly Hicks audience
BrandAffinityCategory
European Wax Center39.48×Beauty & Wellness
Joe Fresh180.43×Fashion & Accessoires
Aéropostale (clothing)20.8×Fashion & Accessoires
Maurices23.47×Fashion & Accessoires
Fable62.31×Games
Charming Charlie85.93×Fashion & Accessoires
Rachel Roy78.4×Fashion & Accessoires
Hollywood Sign20.58×Travel & Leisure
Santa Monica Pier21.21×Travel & Leisure
Pink (Victoria's Secret)18.6×Fashion & Accessoires
Rue2146.58×Fashion & Accessoires
The Sweetest Thing33.91×Movies & TV
Abercrombie & Fitch13.37×Fashion & Accessoires
Charlotte Russe (clothing retailer)26.52×Fashion & Accessoires
Anne Klein48.77×Fashion & Accessoires
Hollister Co.18.56×Fashion & Accessoires
Foot Locker8.65×Shopping
Soffe68.7×Fashion & Accessoires
Abercrombie kids24.21×Fashion & Accessoires
Juicy Couture17.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gilly Hicks audience
TraitClusterScore
SustainabilityBALANCE1.6
Price SensitivityPREMIUM1.32
CreativityOPEN1.31
ExtroversionTHRILL1.2
Pet OwnershipJOY1.18
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Gilly Hicks
CountryShare
United States49.3%
United Kingdom20.3%
Germany6.7%

See Gilly Hicks audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Gilly Hicks have in United States?

Gilly Hicks has an estimated audience of 368,240 people in United States, concentrated in California and Illinois.

What is the gender split and age of Gilly Hicks fans?

89.2% of Gilly Hicks fans are female, 10.8% are male, with an average age of 32.6 years.

Which brands do Gilly Hicks fans like most?

Gilly Hicks fans show strongest brand affinity for European Wax Center (39.48×), Joe Fresh (180.43×), and Aéropostale (clothing) (20.8×) over the country average.

Where do Gilly Hicks fans live in United States?

Gilly Hicks fans in United States are most concentrated in California (reach 56,648), Illinois (reach 36,261), and Texas (reach 35,829). These three regions account for the largest share of the active audience.

What other brands do Gilly Hicks fans also like?

Beyond Gilly Hicks itself, the audience over-indexes on Joe Fresh (180.43×), Aéropostale (clothing) (20.8×), Maurices (23.47×), and Fable (62.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gilly Hicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.