Rascasse Audience Intelligence

Gilly Hicks Target Market in United States

A data profile of the people who buy, follow and care about Gilly Hicks in United States — modelled from more than twelve digital signal sources. Gilly Hicks has an estimated audience of 352,407 people in United States.

#4594among Brand in United States#1498in Fashion & Accessoires

The average Gilly Hicks fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include European Wax Center, Joe Fresh, Aéropostale (clothing), with strongest over-indexing on European Wax Center (39.48× the country average).

Demographically, the Gilly Hicks audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gilly Hicks fan in United States is more female, around 32.6 years old, with strong Creativity tendencies and a notable affinity for European Wax Center.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gilly Hicks profile in United States.

Audience size
352K
in United States
Gender
89.2%♀
10.8% male
Age
32.6
average years
Country rank
#44452
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gilly Hicks

89.2% are female, 10.8% are male, average age 32.6.

Fig. 02

Gender split

89.2%
Female
10.8%
Male
Demographic split for Gilly Hicks audience in United States
MetricValue
Female89.2%
Male10.8%
Average age32.6
Estimated audience size352,407
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Gilly Hicks audience in United States
Age bracketShare%
16-1943%
20-2918%
30-3912%
40-4913%
50+14%
Fig. 04

Worldwide distribution

48.9%

of the worldwide Gilly Hicks audience comes from United States.

Worldwide audience distribution share by country for Gilly Hicks
CountryShare
United States48.9%
United Kingdom20.1%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gilly Hicks audience in United States is strongest.

Fig. 05

Top regions by affinity

Gilly Hicks customers by region in United States
#RegionReachAffinity×
01Illinois~30K2.80×
02Delaware~3K2.75×
03Massachusetts~20K2.20×
04Ohio~20K2.01×
05Hawaii~3K1.64×
06New Jersey~10K1.59×
07New York~30K1.44×
08California~60K1.38×
09Rhode Island~2K1.37×
10Nevada~5K1.32×
11Florida~30K1.25×
12Connecticut~5K1.25×
13Washington~9K1.21×
14New Hampshire~2K1.16×
15Texas~30K1.05×
16Indiana~7K1.05×
17Maryland~7K1.04×
18Colorado~6K1.03×
19Pennsylvania~10K1.02×
20Minnesota~5K1.01×
21Washington, District of Columbia~1K0.97×
22West Virginia~2K0.95×
23Virginia~8K0.94×
24Maine~1K0.90×
25Vermont<1K0.87×
26Wisconsin~5K0.86×
27North Dakota<1K0.85×
28Alaska<1K0.84×
29Michigan~8K0.83×
30Iowa~2K0.81×
31Montana<1K0.79×
32South Dakota<1K0.79×
33Missouri~5K0.78×
34Kentucky~4K0.78×
35Utah~3K0.78×
36Georgia~9K0.77×
37Arizona~6K0.75×
38North Carolina~8K0.74×
39Idaho~1K0.73×
40Tennessee~5K0.72×
41Oregon~3K0.72×
42South Carolina~4K0.71×
43Nebraska~1K0.71×
44Louisiana~3K0.69×
45New Mexico~1K0.69×
46Kansas~2K0.68×
47Oklahoma~3K0.67×
48Arkansas~2K0.66×
49Mississippi~2K0.66×
50Alabama~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Gilly Hicks, United States
0.63×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gilly Hicks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gilly Hicks audience
#·InterestCategoryAffinity×
01Joe FreshFashion & Accessoires180.43×
02Charming CharlieFashion & Accessoires85.93×
03Rachel RoyFashion & Accessoires78.40×
04SoffeFashion & Accessoires68.70×
05FableGames62.31×
06Anne KleinFashion & Accessoires48.77×
07Rue21Fashion & Accessoires46.58×
08European Wax CenterBeauty & Wellness39.48×
09The Sweetest ThingMovies & TV33.91×
10Charlotte Russe (clothing retailer)Fashion & Accessoires26.52×
11Abercrombie kidsFashion & Accessoires24.21×
12MauricesFashion & Accessoires23.47×
13Santa Monica PierTravel & Leisure21.21×
14Aéropostale (clothing)Fashion & Accessoires20.80×
15Hollywood SignTravel & Leisure20.58×
16Pink (Victoria's Secret)Fashion & Accessoires18.60×
17Hollister Co.Fashion & Accessoires18.56×
18Abercrombie & FitchFashion & Accessoires13.37×
19Foot LockerShopping8.65×
20Dick Van DykeMovies & TV5.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gilly Hicks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gilly Hicks audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.86×
ExtroversionTHRILL1.78×
Design AffinityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gilly Hicks audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.95×
PatriotismCONSERVATISM0.96×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gilly Hicks's target market in United States?

Gilly Hicks's target market in United States covers an estimated 352,407 people, concentrated in California and Illinois.

02

What is the gender split and age of Gilly Hicks customers?

89.2% of the Gilly Hicks audience are female, 10.8% are male, with an average age of 32.6 years.

03

Which brands do Gilly Hicks fans like most?

Gilly Hicks fans show strongest brand affinity for European Wax Center (39.48×), Joe Fresh (180.43×), and Aéropostale (clothing) (20.8×) over the country average.

04

Where do Gilly Hicks fans live in United States?

Gilly Hicks fans in United States are most concentrated in California (reach ~60K), Illinois (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Gilly Hicks fans also like?

Beyond Gilly Hicks itself, the audience over-indexes on Joe Fresh (180.43×), Aéropostale (clothing) (20.8×), Maurices (23.47×), and Fable (62.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gilly Hicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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