Rue21 Audience in United States
Rue21 has an estimated audience of 1,228,207 people in United States. 86.9% are female, 13.1% are male, average age 34.3. Top regions: Texas, Florida, Georgia. Top brand affinities: Mothercare, UK garage, Combat sport, Product design, Ludo (board game).
The average Rue21 fan in United States is 34.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Georgia. Top brand affinities include Mothercare, UK garage, Combat sport, with strongest over-indexing on Mothercare (6.58× the country average). Demographically, the Rue21 audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Rue21 fans
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 34.3 |
| Estimated audience size | 1,228,207 |
Audience persona
The typical Rue21 fan in United States is more female, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 125,575 | 1.19× |
| Florida | 83,025 | 1× |
| Georgia | 78,868 | 2.08× |
| North Carolina | 65,602 | 1.78× |
| California | 57,799 | 0.43× |
| Ohio | 47,813 | 1.26× |
| Illinois | 38,343 | 0.94× |
| South Carolina | 37,183 | 2.01× |
| Indiana | 37,109 | 1.65× |
| Tennessee | 35,935 | 1.46× |
| Louisiana | 34,196 | 2.16× |
| Pennsylvania | 33,271 | 0.8× |
| Michigan | 32,047 | 1× |
| New York | 31,612 | 0.46× |
| Virginia | 31,577 | 1.06× |
| Missouri | 27,132 | 1.37× |
| Alabama | 24,669 | 1.44× |
| Kentucky | 23,513 | 1.53× |
| Mississippi | 22,596 | 2.23× |
| Arizona | 19,766 | 0.79× |
| Arkansas | 18,587 | 1.84× |
| Wisconsin | 18,265 | 0.99× |
| Oklahoma | 17,593 | 1.29× |
| Maryland | 17,323 | 0.82× |
| Washington | 16,951 | 0.69× |
| Colorado | 12,863 | 0.66× |
| Oregon | 12,815 | 0.91× |
| Minnesota | 12,017 | 0.68× |
| Iowa | 11,429 | 1.13× |
| New Jersey | 9,895 | 0.32× |
| Kansas | 9,443 | 0.98× |
| New Mexico | 8,868 | 1.44× |
| Nevada | 8,637 | 0.73× |
| Utah | 8,463 | 0.77× |
| Nebraska | 8,441 | 1.37× |
| Massachusetts | 8,409 | 0.35× |
| West Virginia | 7,827 | 1.37× |
| Idaho | 6,538 | 1.06× |
| Delaware | 4,400 | 1.3× |
| Connecticut | 4,323 | 0.35× |
| New Hampshire | 3,623 | 0.75× |
| South Dakota | 3,449 | 1.21× |
| Washington, District of Columbia | 1,429 | 0.39× |
| Vermont | 1,354 | 0.63× |
| Montana | 1,353 | 0.4× |
| Wyoming | 1,336 | 0.73× |
| Maine | 1,300 | 0.3× |
| Rhode Island | 1,288 | 0.33× |
| Hawaii | 840 | 0.16× |
| North Dakota | 717 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 6.58× | Kids & Family |
| UK garage | 10.71× | Music & Radio |
| Combat sport | 3.03× | Sports |
| Product design | 3.05× | Business & Career |
| Ludo (board game) | 12.24× | Games |
| Iowa River | 27.06× | Travel & Leisure |
| Bank account | 2.4× | Business & Career |
| Arco Iris | 18.97× | Music & Radio |
| Isometric exercise | 7.53× | Sports |
| Natural rubber | 1.58× | Cars & Mobility |
| Racing | 1.97× | Cars & Mobility |
| Buckhannon, West Virginia | 15.98× | Travel & Leisure |
| Joshua Jackson | 2.49× | Movies & TV |
| Morphine (band) | 4.4× | Music & Radio |
| Saving | 1.57× | Business & Career |
| Tierra Cali | 4.03× | Travel & Leisure |
| Pro-Ject | 2.14× | Music & Radio |
| Jesse Plemons | 1.79× | Movies & TV |
| Arnold Palmer | 3.23× | Sports |
| Casa.it | 27.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.95 |
| Price Sensitivity | PREMIUM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Family Orientation | CONSERVATISM | 1.47 |
| Indulgence | JOY | 1.41 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.4% |
| United Kingdom | 1.2% |
| Canada | 1.1% |
See Rue21 audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Rue21 have in United States?
Rue21 has an estimated audience of 1,228,207 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Rue21 fans?
86.9% of Rue21 fans are female, 13.1% are male, with an average age of 34.3 years.
Which brands do Rue21 fans like most?
Rue21 fans show strongest brand affinity for Mothercare (6.58×), UK garage (10.71×), and Combat sport (3.03×) over the country average.
Where do Rue21 fans live in United States?
Rue21 fans in United States are most concentrated in Texas (reach 125,575), Florida (reach 83,025), and Georgia (reach 78,868). These three regions account for the largest share of the active audience.
What other brands do Rue21 fans also like?
Beyond Rue21 itself, the audience over-indexes on UK garage (10.71×), Combat sport (3.03×), Product design (3.05×), and Ludo (board game) (12.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rue21. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.