Rascasse Audience Intelligence

Rue21 Target Market in United States

A data profile of the people who buy, follow and care about Rue21 in United States — modelled from more than twelve digital signal sources. Rue21 has an estimated audience of 1,237,246 people in United States.

#2093among Brand in United States#857in Fashion & Accessoires

The average Rue21 fan in United States is 34.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, Florida.

Top brand affinities include Taron Egerton, Obsessed (2009 film), Maurices, with strongest over-indexing on Taron Egerton (19.66× the country average).

Demographically, the Rue21 audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rue21 fan in United States is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Taron Egerton.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rue21 profile in United States.

Audience size
1.2M
in United States
Gender
86.9%♀
13.1% male
Age
34.3
average years
Country rank
#20397
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rue21

86.9% are female, 13.1% are male, average age 34.3.

Fig. 02

Gender split

86.9%
Female
13.1%
Male
Demographic split for Rue21 audience in United States
MetricValue
Female86.9%
Male13.1%
Average age34.3
Estimated audience size1,237,246
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Rue21 audience in United States
Age bracketShare%
16-1928%
20-2926%
30-3921%
40-4915%
50+11%
Fig. 04

Worldwide distribution

93.5%

of the worldwide Rue21 audience comes from United States.

Worldwide audience distribution share by country for Rue21
CountryShare
United States93.5%
United Kingdom1.1%
Canada1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rue21 audience in United States is strongest.

Fig. 05

Top regions by affinity

Rue21 customers by region in United States
#RegionReachAffinity×
01Mississippi~30K2.67×
02Arkansas~20K2.31×
03South Carolina~40K2.30×
04Louisiana~40K2.25×
05Georgia~80K2.13×
06North Carolina~70K1.83×
07New Mexico~10K1.75×
08Indiana~40K1.73×
09Alabama~30K1.65×
10Tennessee~40K1.61×
11Kentucky~20K1.58×
12Delaware~5K1.58×
13Oklahoma~20K1.43×
14West Virginia~8K1.37×
15Nebraska~8K1.34×
16Idaho~8K1.28×
17Missouri~20K1.25×
18South Dakota~3K1.22×
19Texas~100K1.07×
20Michigan~30K1.01×
21Ohio~40K1.00×
22Virginia~30K0.96×
23Wisconsin~20K0.96×
24Iowa~9K0.93×
25Kansas~8K0.88×
26Florida~70K0.82×
27Maryland~20K0.82×
28Illinois~30K0.79×
29New Hampshire~4K0.79×
30Alaska~2K0.77×
31Pennsylvania~30K0.76×
32Nevada~8K0.71×
33North Dakota~2K0.71×
34Vermont~2K0.71×
35Minnesota~10K0.67×
36Hawaii~3K0.65×
37Montana~2K0.65×
38Arizona~20K0.64×
39Washington~20K0.63×
40Rhode Island~2K0.61×
41Oregon~8K0.59×
42Utah~7K0.59×
43Maine~3K0.59×
44Washington, District of Columbia~2K0.55×
45Colorado~10K0.52×
46Connecticut~5K0.42×
47New York~30K0.41×
48California~40K0.33×
49New Jersey~10K0.33×
50Massachusetts~8K0.33×
Fig. 06

Affinity by region

Affinity by region — Rue21, United States
0.33×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rue21 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rue21 audience
#·InterestCategoryAffinity×
01Gilly HicksFashion & Accessoires46.58×
02Rue La LaShopping27.17×
03Bonnie WrightMovies & TV20.04×
04Richard HarrisMovies & TV20.00×
05Michael GambonMovies & TV19.94×
06Taron EgertonMovies & TV19.66×
07TissotFashion & Accessoires17.33×
08Hunter BootsFashion & Accessoires16.89×
09BiodermaBeauty & Wellness12.25×
10MauricesFashion & Accessoires10.71×
11Obsessed (2009 film)Movies & TV8.66×
12European Wax CenterBeauty & Wellness7.92×
13BoxingSports4.96×
14AnthropologieShopping3.33×
15Cyber MondayShopping3.09×
16ULTA BeautyBeauty & Wellness2.98×
17Pizza HutFood & Beverages2.47×
18Planet FitnessSports2.23×
19Target CorporationShopping2.15×
20SupermanMovies & TV2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rue21 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rue21 audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.06×
IndulgenceJOY1.82×
ExtroversionTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rue21 audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Quality AwarenessPREMIUM0.64×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rue21's target market in United States?

Rue21's target market in United States covers an estimated 1,237,246 people, concentrated in Texas and Georgia.

02

What is the gender split and age of Rue21 customers?

86.9% of the Rue21 audience are female, 13.1% are male, with an average age of 34.3 years.

03

Which brands do Rue21 fans like most?

Rue21 fans show strongest brand affinity for Taron Egerton (19.66×), Obsessed (2009 film) (8.66×), and Maurices (10.71×) over the country average.

04

Where do Rue21 fans live in United States?

Rue21 fans in United States are most concentrated in Texas (reach ~100K), Georgia (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Rue21 fans also like?

Beyond Rue21 itself, the audience over-indexes on Obsessed (2009 film) (8.66×), Maurices (10.71×), Rue La La (27.17×), and Tissot (17.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rue21. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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