Rascasse Audience Intelligence

Rachel Roy Audience in United States

A data profile of the people who buy, follow and care about Rachel Roy in United States — modelled from more than twelve digital signal sources. Rachel Roy has an estimated audience of 564,100 people in United States.

#26among Fashion designer in United States#8176among Person in United States#1266in Fashion & Accessoires

The average Rachel Roy fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Taron Egerton, LibreOffice, Erin Andrews, with strongest over-indexing on Taron Egerton (64.99× the country average).

Demographically, the Rachel Roy audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rachel Roy fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Taron Egerton.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rachel Roy profile in United States.

Audience size
564K
in United States
Gender
73.8%♀
26.2% male
Age
41.3
average years
Country rank
#34139
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rachel Roy fans

73.8% are female, 26.2% are male, average age 41.3.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Rachel Roy audience in United States
MetricValue
Female73.8%
Male26.2%
Average age41.3
Estimated audience size564,100
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Rachel Roy audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3918%
40-4919%
50+28%
Fig. 04

Worldwide distribution

78.6%

of the worldwide Rachel Roy audience comes from United States.

Worldwide audience distribution share by country for Rachel Roy
CountryShare
United States78.6%
Canada4.7%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rachel Roy audience in United States is strongest.

Fig. 05

Top regions by affinity

Rachel Roy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.10×
02Maryland~20K1.99×
03New York~60K1.87×
04Georgia~30K1.87×
05New Jersey~20K1.61×
06Louisiana~10K1.45×
07Delaware~2K1.45×
08Virginia~20K1.37×
09North Carolina~20K1.33×
10Connecticut~8K1.32×
11Alabama~10K1.29×
12California~80K1.25×
13Illinois~20K1.25×
14South Carolina~10K1.22×
15Pennsylvania~20K1.19×
16Mississippi~6K1.18×
17Texas~60K1.16×
18Massachusetts~10K1.13×
19Florida~50K1.12×
20Nevada~6K1.09×
21Rhode Island~2K1.09×
22Tennessee~10K1.07×
23Michigan~20K1.04×
24Arizona~10K1.04×
25Ohio~20K0.96×
26Hawaii~2K0.93×
27Missouri~9K0.89×
28Arkansas~4K0.89×
29Kentucky~7K0.88×
30Indiana~9K0.87×
31Alaska~1K0.87×
32Washington~10K0.86×
33Vermont<1K0.83×
34Oregon~6K0.81×
35Oklahoma~5K0.81×
36North Dakota<1K0.78×
37Minnesota~7K0.77×
38West Virginia~2K0.77×
39New Mexico~2K0.76×
40South Dakota~1K0.76×
41Colorado~7K0.74×
42Kansas~3K0.74×
43New Hampshire~2K0.74×
44Maine~2K0.74×
45Montana~1K0.74×
46Wisconsin~6K0.72×
47Nebraska~2K0.71×
48Idaho~2K0.66×
49Iowa~3K0.64×
50Utah~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Rachel Roy, United States
0.57×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rachel Roy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rachel Roy audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics179.27×
02Claudia SchifferFashion & Accessoires93.23×
03Behati PrinslooFashion & Accessoires79.03×
04Gilly HicksFashion & Accessoires78.40×
05Erin AndrewsSports72.67×
06Taron EgertonMovies & TV64.99×
07Key FoodShopping58.50×
08Abt ElectronicsShopping53.21×
09Felicity JonesMovies & TV53.05×
1012 MonkeysMovies & TV47.05×
11Paperless PostShopping42.95×
12Rosie Huntington-WhiteleyFashion & Accessoires41.02×
13Josh DuhamelFashion & Accessoires38.34×
14Nicole RichieMovies & TV37.28×
15Jon FavreauMovies & TV29.75×
16Seth GreenMovies & TV22.19×
17Oscar IsaacMovies & TV16.94×
18Sharon OsbourneMovies & TV15.51×
19European Wax CenterBeauty & Wellness14.65×
20The UPS StoreShopping5.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rachel Roy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rachel Roy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.04×
Quality AwarenessPREMIUM1.66×
SpiritualityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rachel Roy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Family OrientationCONSERVATISM0.78×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rachel Roy have in United States?

Rachel Roy has an estimated audience of 564,100 people in United States, concentrated in California and New York.

02

What is the gender split and age of Rachel Roy fans?

73.8% of Rachel Roy fans are female, 26.2% are male, with an average age of 41.3 years.

03

Which brands do Rachel Roy fans like most?

Rachel Roy fans show strongest brand affinity for Taron Egerton (64.99×), LibreOffice (179.27×), and Erin Andrews (72.67×) over the country average.

04

Where do Rachel Roy fans live in United States?

Rachel Roy fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rachel Roy fans also like?

Beyond Rachel Roy itself, the audience over-indexes on LibreOffice (179.27×), Erin Andrews (72.67×), Key Food (58.5×), and Claudia Schiffer (93.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Roy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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