Rachel Roy Audience in United States

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Rachel Roy has an estimated audience of 597,072 people in United States. 73.8% are female, 26.2% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Lindy Hop, Nebraska Cornhuskers, Identity Theft Resource Center, Whataburger.

The average Rachel Roy fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Lindy Hop, Nebraska Cornhuskers, with strongest over-indexing on Lulu 黃路梓茵 (126.2× the country average). Demographically, the Rachel Roy audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

Demographics of Rachel Roy fans

Demographic split for Rachel Roy audience in United States
MetricValue
Female73.8%
Male26.2%
Average age41.3
Estimated audience size597,072

Audience persona

The typical Rachel Roy fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Rachel Roy in United States
RegionReachAffinity
California85,2781.3×
Texas61,9661.21×
New York58,1401.74×
Florida45,3391.12×
Georgia32,6691.78×
Pennsylvania24,8241.23×
North Carolina24,2791.35×
Illinois23,5501.18×
New Jersey23,0091.52×
Virginia19,2431.32×
Maryland18,7321.82×
Ohio17,7360.96×
Michigan16,1181.03×
Arizona15,0881.24×
Massachusetts13,6541.16×
Tennessee13,0551.09×
Alabama12,9631.55×
South Carolina11,5021.28×
Louisiana11,4721.49×
Washington10,5370.88×
Indiana9,5950.88×
Missouri8,4480.88×
Connecticut7,8211.31×
Colorado6,9600.74×
Kentucky6,8230.91×
Wisconsin6,2950.7×
Minnesota6,2610.73×
Nevada6,2391.08×
Mississippi6,0411.23×
Oregon5,8520.86×
Oklahoma5,2920.8×
Arkansas4,5720.93×
Washington, District of Columbia3,4631.93×
Kansas3,1660.67×
Iowa2,6460.54×
Delaware2,5591.55×
Hawaii2,5530.99×
Utah2,4650.46×
New Mexico2,0260.68×
Rhode Island1,9431.02×
West Virginia1,8880.68×
Nebraska1,7390.58×
Idaho1,4210.47×
New Hampshire1,3020.55×
Maine1,1420.53×
Alaska1,0240.8×
Montana7500.45×
South Dakota6170.45×
Vermont6100.58×
North Dakota5150.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachel Roy audience
BrandAffinityCategory
Lulu 黃路梓茵126.2×Movies & TV
Lindy Hop27.68×Music & Radio
Nebraska Cornhuskers17.88×Sports
Identity Theft Resource Center99.56×Technology & Electronics
Whataburger2.61×Food & Beverages
Home equity2.15×Home & Garden
Alaska1.82×Travel & Leisure
WKRN-TV6.62×Movies & TV
Cincinnati Bearcats9.2×Sports
Goop4.66×Internet & Social Media
Paisley7.09×Fashion & Accessoires
Fairfield County, Connecticut8.46×Travel & Leisure
Home staging4.06×Home & Garden
EVE LOM22.68×Beauty & Wellness
Nationality1.54×Politics & Society
Public speaking2.76×Politics & Society
Nebraska1.88×Travel & Leisure
Racing1.77×Cars & Mobility
Mortgage insurance2.95×Business & Career
Chonnam National University73.33×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachel Roy audience
TraitClusterScore
Design AffinityPREMIUM1.99
CreativityOPEN1.72
Luxury OrientationPREMIUM1.66
IndulgenceJOY1.64
Quality AwarenessPREMIUM1.56
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Rachel Roy
CountryShare
United States79.6%
Canada4.8%
United Kingdom4.2%

See Rachel Roy audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Rachel Roy have in United States?

Rachel Roy has an estimated audience of 597,072 people in United States, concentrated in California and Texas.

What is the gender split and age of Rachel Roy fans?

73.8% of Rachel Roy fans are female, 26.2% are male, with an average age of 41.3 years.

Which brands do Rachel Roy fans like most?

Rachel Roy fans show strongest brand affinity for Lulu 黃路梓茵 (126.2×), Lindy Hop (27.68×), and Nebraska Cornhuskers (17.88×) over the country average.

Where do Rachel Roy fans live in United States?

Rachel Roy fans in United States are most concentrated in California (reach 85,278), Texas (reach 61,966), and New York (reach 58,140). These three regions account for the largest share of the active audience.

What other brands do Rachel Roy fans also like?

Beyond Rachel Roy itself, the audience over-indexes on Lindy Hop (27.68×), Nebraska Cornhuskers (17.88×), Identity Theft Resource Center (99.56×), and Whataburger (2.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Roy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.