Soffe Audience in United States

Soffe has an estimated audience of 260,348 people in United States. 73.2% are female, 26.8% are male, average age 39.1. Top regions: California, North Carolina, Texas. Top brand affinities: Key Food, LibreOffice, Avan Jogia, Jean Paul Gaultier, Gilly Hicks.

The average Soffe fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, North Carolina, Texas. Top brand affinities include Key Food, LibreOffice, Avan Jogia, with strongest over-indexing on Key Food (63.53× the country average). Demographically, the Soffe audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Soffe fans

Demographic split for Soffe audience in United States
MetricValue
Female73.2%
Male26.8%
Average age39.1
Estimated audience size260,348

Audience persona

The typical Soffe fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Key Food.

Top regions in United States

Top regions ranked by reach for Soffe in United States
RegionReachAffinity
California25,1760.88×
North Carolina24,3393.11×
Texas18,7730.84×
Florida16,8290.95×
New York16,0781.11×
Pennsylvania8,9051.02×
Ohio8,4191.05×
Georgia8,1601.02×
Virginia8,0361.27×
Illinois7,4470.86×
Washington6,1341.17×
New Jersey5,9820.9×
Michigan5,7940.85×
Tennessee4,6680.89×
Arizona4,5260.85×
Colorado4,3351.06×
South Carolina4,3211.1×
Maryland4,3050.96×
Massachusetts4,0080.78×
Indiana3,9660.83×
Alabama3,8401.06×
Missouri3,5460.84×
Kentucky3,2150.98×
Minnesota2,8990.78×
Oregon2,8690.96×
Louisiana2,7740.83×
Wisconsin2,7420.7×
Oklahoma2,5720.89×
Utah2,3331×
Connecticut2,0750.79×
Nevada2,0080.8×
Kansas1,9520.95×
Mississippi1,7600.82×
Hawaii1,6891.51×
Iowa1,5640.73×
Arkansas1,4920.7×
Idaho1,0980.84×
New Mexico1,0600.81×
West Virginia1,0570.87×
Nebraska9060.69×
Alaska8571.54×
Montana7471.03×
Maine7350.79×
New Hampshire7070.69×
Rhode Island6830.82×
South Dakota6801.13×
North Dakota6631.24×
Washington, District of Columbia6460.82×
Wyoming6411.66×
Vermont6201.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soffe audience
BrandAffinityCategory
Key Food63.53×Shopping
LibreOffice125.07×Technology & Electronics
Avan Jogia33.25×Movies & TV
Jean Paul Gaultier25.51×Fashion & Accessoires
Gilly Hicks71.91×Fashion & Accessoires
Citi Trends22.58×Shopping
P. C. Richard & Son46.76×Shopping
Boscov's16.67×Fashion & Accessoires
Abt Electronics45.87×Shopping
Marie Callender's30.01×Food & Beverages
Paperless Post21.87×Shopping
Aeroplan46.99×Travel & Leisure
American Home Shield19.52×Home & Garden
12 Monkeys35.86×Movies & TV
Ladurée34.74×Food & Beverages
Drury Hotels42.4×Travel & Leisure
Paul Stanley19.01×Music & Radio
Sabrina Carpenter5.07×Music & Radio
Taylor Swift3.5×Music & Radio
Bordeaux wine20×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soffe audience
TraitClusterScore
IndulgenceJOY1.75
ExtroversionTHRILL1.54
Price SensitivityPREMIUM1.47
Convenience OrientationPREMIUM1.44
CreativityOPEN1.39
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Soffe
CountryShare
United States95.7%
South Korea1.0%
Indonesia0.7%

See Soffe audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Soffe have in United States?

Soffe has an estimated audience of 260,348 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Soffe fans?

73.2% of Soffe fans are female, 26.8% are male, with an average age of 39.1 years.

Which brands do Soffe fans like most?

Soffe fans show strongest brand affinity for Key Food (63.53×), LibreOffice (125.07×), and Avan Jogia (33.25×) over the country average.

Where do Soffe fans live in United States?

Soffe fans in United States are most concentrated in California (reach 25,176), North Carolina (reach 24,339), and Texas (reach 18,773). These three regions account for the largest share of the active audience.

What other brands do Soffe fans also like?

Beyond Soffe itself, the audience over-indexes on LibreOffice (125.07×), Avan Jogia (33.25×), Jean Paul Gaultier (25.51×), and Gilly Hicks (71.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soffe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.