Rascasse Audience Intelligence

Soffe Target Market in United States

A data profile of the people who buy, follow and care about Soffe in United States — modelled from more than twelve digital signal sources. Soffe has an estimated audience of 267,850 people in United States.

#5310among Brand in United States#1647in Fashion & Accessoires

The average Soffe fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, North Carolina, Texas.

Top brand affinities include Key Food, LibreOffice, Paperless Post, with strongest over-indexing on Key Food (81.63× the country average).

Demographically, the Soffe audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soffe fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Key Food.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soffe profile in United States.

Audience size
268K
in United States
Gender
73.2%♀
26.8% male
Age
39.1
average years
Country rank
#51171
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Soffe

73.2% are female, 26.8% are male, average age 39.1.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Soffe audience in United States
MetricValue
Female73.2%
Male26.8%
Average age39.1
Estimated audience size267,850
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Soffe audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3921%
40-4917%
50+21%
Fig. 04

Worldwide distribution

94.3%

of the worldwide Soffe audience comes from United States.

Worldwide audience distribution share by country for Soffe
CountryShare
United States94.3%
Netherlands1.6%
South Korea1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soffe audience in United States is strongest.

Fig. 05

Top regions by affinity

Soffe customers by region in United States
#RegionReachAffinity×
01North Carolina~20K2.51×
02Hawaii~1K1.32×
03Virginia~7K1.18×
04Alaska<1K1.13×
05Alabama~4K1.12×
06South Carolina~4K1.10×
07Washington~6K1.09×
08Vermont<1K1.07×
09North Dakota<1K1.04×
10New York~10K1.03×
11South Dakota<1K1.03×
12Kentucky~3K1.01×
13Oklahoma~3K1.01×
14Utah~2K1.01×
15Georgia~8K1.00×
16Colorado~4K1.00×
17West Virginia~1K1.00×
18Montana<1K1.00×
19Pennsylvania~9K0.97×
20Louisiana~3K0.97×
21Kansas~2K0.97×
22Washington, District of Columbia<1K0.97×
23Delaware<1K0.97×
24Ohio~8K0.96×
25Tennessee~5K0.96×
26Oregon~3K0.96×
27Mississippi~2K0.96×
28New Hampshire<1K0.96×
29Rhode Island<1K0.96×
30Nebraska~1K0.95×
31Maine<1K0.95×
32Florida~20K0.94×
33New Jersey~6K0.94×
34Arizona~5K0.94×
35Connecticut~2K0.94×
36Idaho~1K0.94×
37Maryland~4K0.93×
38Arkansas~2K0.93×
39New Mexico~1K0.93×
40Missouri~4K0.91×
41Nevada~2K0.91×
42Iowa~2K0.91×
43Michigan~6K0.90×
44Indiana~4K0.88×
45Minnesota~3K0.86×
46Illinois~7K0.85×
47California~20K0.83×
48Texas~20K0.83×
49Massachusetts~4K0.83×
50Wisconsin~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Soffe, United States
0.83×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soffe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soffe audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics158.76×
02Key FoodShopping81.63×
03Abt ElectronicsShopping80.97×
04Gilly HicksFashion & Accessoires68.70×
05PfaltzgraffHome & Garden56.54×
06P. C. Richard & SonShopping48.73×
07Paperless PostShopping42.54×
0812 MonkeysMovies & TV41.89×
09ZipcarCars & Mobility36.81×
10Paul StanleyMusic & Radio32.74×
11TwilioTechnology & Electronics32.70×
12Hickory FarmsShopping31.58×
13AngelListBusiness & Career30.49×
14Marie Callender'sFood & Beverages29.78×
15Avan JogiaMovies & TV26.53×
16RubbermaidHome & Garden25.34×
17Jon FavreauMovies & TV25.24×
18Trend MicroTechnology & Electronics24.62×
19Boscov'sFashion & Accessoires19.89×
20Citi TrendsShopping19.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soffe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soffe audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.29×
Price SensitivityPREMIUM1.66×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soffe audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
DIY MentalityTHRILL0.83×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Soffe's target market in United States?

Soffe's target market in United States covers an estimated 267,850 people, concentrated in California and North Carolina.

02

What is the gender split and age of Soffe customers?

73.2% of the Soffe audience are female, 26.8% are male, with an average age of 39.1 years.

03

Which brands do Soffe fans like most?

Soffe fans show strongest brand affinity for Key Food (81.63×), LibreOffice (158.76×), and Paperless Post (42.54×) over the country average.

04

Where do Soffe fans live in United States?

Soffe fans in United States are most concentrated in California (reach ~20K), North Carolina (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Soffe fans also like?

Beyond Soffe itself, the audience over-indexes on LibreOffice (158.76×), Paperless Post (42.54×), Abt Electronics (80.97×), and Avan Jogia (26.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Soffe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soffe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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