Rascasse Audience Intelligence

Gilly Hicks Target Market in Germany

A data profile of the people who buy, follow and care about Gilly Hicks in Germany — modelled from more than twelve digital signal sources. Gilly Hicks has an estimated audience of 46,680 people in Germany.

#6029among Brand in Germany#1825in Fashion & Accessoires

The average Gilly Hicks fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pink (Victoria's Secret), Ashton Kutcher, Abercrombie & Fitch, with strongest over-indexing on Pink (Victoria's Secret) (69.32× the country average).

Demographically, the Gilly Hicks audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gilly Hicks fan in Germany is more female, around 33.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Pink (Victoria's Secret).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Gilly Hicks profile in Germany.

Audience size
47K
in Germany
Gender
78.7%♀
21.3% male
Age
33.8
average years
Country rank
#50825
Brand in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gilly Hicks

78.7% are female, 21.3% are male, average age 33.8.

Fig. 02

Gender split

78.7%
Female
21.3%
Male
Demographic split for Gilly Hicks audience in Germany
MetricValue
Female78.7%
Male21.3%
Average age33.8
Estimated audience size46,680
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Gilly Hicks audience in Germany
Age bracketShare%
16-1936%
20-2922%
30-3913%
40-4916%
50+13%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Gilly Hicks audience comes from Germany.

Worldwide audience distribution share by country for Gilly Hicks
CountryShare
United States48.9%
United Kingdom20.1%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gilly Hicks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gilly Hicks customers by region in Germany
#RegionReachAffinity×
01Hamburg~2K2.28×
02Nordrhein-Westfalen~20K1.85×
03Hessen~5K1.40×
04Berlin~3K1.29×
05Schleswig-Holstein~2K1.28×
06Niedersachsen~5K1.01×
07Bremen<1K0.96×
08Rheinland-Pfalz~2K0.95×
09Baden-Württemberg~6K0.92×
10Bayern~6K0.82×
11Saarland<1K0.74×
12Sachsen~2K0.73×
13Mecklenburg-Vorpommern<1K0.71×
14Thüringen<1K0.68×
15Brandenburg<1K0.67×
16Sachsen-Anhalt<1K0.66×
Fig. 06

Affinity by region

Affinity by region — Gilly Hicks, Germany
0.66×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gilly Hicks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gilly Hicks audience
#·InterestCategoryAffinity×
01Pink (Victoria's Secret)Fashion & Accessoires69.32×
02EMU AustraliaFashion & Accessoires32.73×
03Ashton KutcherMovies & TV32.65×
04Icebreaker (clothing)Fashion & Accessoires27.01×
05Hollister Co.Fashion & Accessoires13.86×
06Abercrombie & FitchFashion & Accessoires13.04×
07Superdry.Fashion & Accessoires8.43×
08ResMedHealth7.87×
09NightwearFashion & Accessoires5.92×
10Running backSports5.14×
11Trend analysisBusiness & Career4.16×
12UniqloShopping4.14×
13BAURShopping3.35×
14Google MapsInternet & Social Media3.29×
15C&AShopping3.27×
16QVCMovies & TV2.81×
17DeichmannShopping2.75×
18LingerieFashion & Accessoires2.55×
19BreuningerFashion & Accessoires2.50×
20Discount storesShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gilly Hicks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gilly Hicks audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.50×
MindfulnessBALANCE1.40×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gilly Hicks audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.93×
Healthy LifestyleBALANCE0.96×
TravellingTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gilly Hicks's target market in Germany?

Gilly Hicks's target market in Germany covers an estimated 46,680 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gilly Hicks customers?

78.7% of the Gilly Hicks audience are female, 21.3% are male, with an average age of 33.8 years.

03

Which brands do Gilly Hicks fans like most?

Gilly Hicks fans show strongest brand affinity for Pink (Victoria's Secret) (69.32×), Ashton Kutcher (32.65×), and Abercrombie & Fitch (13.04×) over the country average.

04

Where do Gilly Hicks fans live in Germany?

Gilly Hicks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~20K), Bayern (reach ~6K), and Baden-Württemberg (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Gilly Hicks fans also like?

Beyond Gilly Hicks itself, the audience over-indexes on Ashton Kutcher (32.65×), Abercrombie & Fitch (13.04×), Google Maps (3.29×), and Trend analysis (4.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Gilly Hicks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gilly Hicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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