Hollister Co. Audience in Germany
Hollister Co. has an estimated audience of 595,209 people in Germany. 69.2% are female, 30.8% are male, average age 29.3. Top brand affinities: Google News, Galatasaray S.K., D&R, Ipekyol, C&A.
Top brand affinities include Google News, Galatasaray S.K., D&R, with strongest over-indexing on Google News (6.31× the country average). Demographically, the Hollister Co. audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Sustainability, Creativity.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Hollister Co. fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 29.3 |
| Estimated audience size | 595,209 |
Audience persona
The typical Hollister Co. fan in Germany is more female, around 29.3 years old, with strong Sustainability tendencies and a notable affinity for Google News.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 6.31× | News |
| Galatasaray S.K. | 3.36× | Sports |
| D&R | 10.42× | Technology & Electronics |
| Ipekyol | 12.65× | Shopping |
| C&A | 2.74× | Shopping |
| English Home | 12.14× | Shopping |
| Ugg boots | 6.53× | Fashion & Accessoires |
| LC Waikiki | 7.36× | Fashion & Accessoires |
| Etstur | 9.88× | Travel & Leisure |
| Dowry | 6.47× | Kids & Family |
| DeFacto | 8.15× | Fashion & Accessoires |
| Pepco | 6.95× | Fashion & Accessoires |
| Abercrombie & Fitch | 6.83× | Fashion & Accessoires |
| Stradivarius | 3.59× | Shopping |
| Waistcoat | 4.73× | Fashion & Accessoires |
| Subway | 2.52× | Food & Beverages |
| Scent of a Woman (1992 film) | 13.51× | Movies & TV |
| Tunic | 6.42× | Fashion & Accessoires |
| Fenerbahçe S.K. | 3.03× | Sports |
| Onet.pl | 3.77× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.6 |
| Creativity | OPEN | 1.48 |
| Luxury Orientation | PREMIUM | 1.47 |
| Individualism | JOY | 1.3 |
| Design Affinity | PREMIUM | 1.2 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| Canada | 9.9% |
| United Kingdom | 8.9% |
See Hollister Co. audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hollister Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.