Rascasse Audience Intelligence

Hollister Co. Target Market in Germany

A data profile of the people who buy, follow and care about Hollister Co. in Germany — modelled from more than twelve digital signal sources. Hollister Co. has an estimated audience of 598,083 people in Germany.

#20among Mainstream fashion in Germany#1332among Brand in Germany#514in Fashion & Accessoires

The average Hollister Co. fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Google News, Galatasaray S.K., D&R, with strongest over-indexing on Google News (6.31× the country average).

Demographically, the Hollister Co. audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hollister Co. fan in Germany is more female, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google News.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hollister Co. profile in Germany.

Audience size
598K
in Germany
Gender
69.2%♀
30.8% male
Age
29.3
average years
Country rank
#10136
Brand in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hollister Co.

69.2% are female, 30.8% are male, average age 29.3.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Hollister Co. audience in Germany
MetricValue
Female69.2%
Male30.8%
Average age29.3
Estimated audience size598,083
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Hollister Co. audience in Germany
Age bracketShare%
16-1948%
20-2924%
30-3913%
40-4910%
50+6%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Hollister Co. audience comes from Germany.

Worldwide audience distribution share by country for Hollister Co.
CountryShare
United States32.9%
Canada15.4%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hollister Co. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hollister Co. customers by region in Germany
#RegionReachAffinity×
01Berlin~100K3.92×
02Bremen~8K1.59×
03Bayern~100K1.51×
04Nordrhein-Westfalen~200K1.34×
05Hamburg~20K1.30×
06Hessen~60K1.27×
07Brandenburg~20K0.83×
08Baden-Württemberg~60K0.80×
09Rheinland-Pfalz~20K0.80×
10Saarland~6K0.80×
11Sachsen~20K0.79×
12Mecklenburg-Vorpommern~8K0.73×
13Sachsen-Anhalt~10K0.68×
14Thüringen~10K0.66×
15Niedersachsen~30K0.57×
16Schleswig-Holstein~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Hollister Co., Germany
0.57×1.00×3.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hollister Co. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hollister Co. audience
#·InterestCategoryAffinity×
01Scent of a Woman (1992 film)Movies & TV13.51×
02IpekyolShopping12.65×
03English HomeShopping12.14×
04D&RTechnology & Electronics10.42×
05EtsturTravel & Leisure9.88×
06DeFactoFashion & Accessoires8.15×
07BekoTechnology & Electronics7.96×
08LC WaikikiFashion & Accessoires7.36×
09PepcoFashion & Accessoires6.95×
10Abercrombie & FitchFashion & Accessoires6.83×
11Ugg bootsFashion & Accessoires6.53×
12DowryKids & Family6.47×
13TunicFashion & Accessoires6.42×
14Google NewsNews6.31×
15WaistcoatFashion & Accessoires4.73×
16StradivariusShopping3.59×
17Galatasaray S.K.Sports3.36×
18Fenerbahçe S.K.Sports3.03×
19C&AShopping2.74×
20SubwayFood & Beverages2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hollister Co. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hollister Co. audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.12×
Luxury OrientationPREMIUM1.10×
CreativityOPEN1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hollister Co. audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.65×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hollister Co.'s target market in Germany?

Hollister Co.'s target market in Germany covers an estimated 598,083 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hollister Co. customers?

69.2% of the Hollister Co. audience are female, 30.8% are male, with an average age of 29.3 years.

03

Which brands do Hollister Co. fans like most?

Hollister Co. fans show strongest brand affinity for Google News (6.31×), Galatasaray S.K. (3.36×), and D&R (10.42×) over the country average.

04

Where do Hollister Co. fans live in Germany?

Hollister Co. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Berlin (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hollister Co. fans also like?

Beyond Hollister Co. itself, the audience over-indexes on Galatasaray S.K. (3.36×), D&R (10.42×), Ipekyol (12.65×), and C&A (2.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Hollister Co. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hollister Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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