Beko Audience in Germany
Beko has an estimated audience of 476,729 people in Germany. 51.5% are female, 48.5% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., D&R, Dowry, Fenerbahçe S.K., Ipekyol.
The average Beko fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., D&R, Dowry, with strongest over-indexing on Galatasaray S.K. (6.56× the country average). Demographically, the Beko audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Individualism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Beko fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 38.9 |
| Estimated audience size | 476,729 |
Audience persona
The typical Beko fan in Germany is balanced, around 38.9 years old, with strong Individualism tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,019 | 1.29× |
| Bayern | 87,933 | 1.15× |
| Baden-Württemberg | 75,720 | 1.16× |
| Niedersachsen | 49,856 | 1.08× |
| Hessen | 49,026 | 1.35× |
| Rheinland-Pfalz | 25,792 | 1.08× |
| Berlin | 20,933 | 0.98× |
| Sachsen | 20,285 | 0.87× |
| Schleswig-Holstein | 16,090 | 0.94× |
| Brandenburg | 11,736 | 0.79× |
| Hamburg | 11,000 | 1.02× |
| Thüringen | 10,244 | 0.84× |
| Sachsen-Anhalt | 10,123 | 0.82× |
| Mecklenburg-Vorpommern | 6,715 | 0.74× |
| Saarland | 5,109 | 0.87× |
| Bremen | 4,119 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 6.56× | Sports |
| D&R | 19.2× | Technology & Electronics |
| Dowry | 14.55× | Kids & Family |
| Fenerbahçe S.K. | 7.91× | Sports |
| Ipekyol | 17.48× | Shopping |
| English Home | 18.96× | Shopping |
| Fenerbahçe Men's Basketball | 5.47× | Sports |
| Trabzonspor | 7.09× | Sports |
| TRT 1 | 10.33× | Movies & TV |
| Gratis | 13.14× | Shopping |
| Beauty | 2.11× | Beauty & Wellness |
| LC Waikiki | 11.26× | Fashion & Accessoires |
| Istanbul | 4.11× | Travel & Leisure |
| Married... with Children | 10.73× | Movies & TV |
| Online shopping | 1.98× | Shopping |
| Migros | 12.13× | Shopping |
| Doctor of Philosophy | 6.52× | Business & Career |
| Made in Italy | 4.69× | Business & Career |
| Mavi Jeans | 14.05× | Fashion & Accessoires |
| Etstur | 13.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.44 |
| Quality Awareness | PREMIUM | 1.38 |
| Convenience Orientation | PREMIUM | 1.36 |
| Price Sensitivity | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
| Spirituality | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 7.9% |
| United Kingdom | 6.8% |
| Germany | 5.3% |
See Beko audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Beko have in Germany?
Beko has an estimated audience of 476,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beko fans?
51.5% of Beko fans are female, 48.5% are male, with an average age of 38.9 years.
Which brands do Beko fans like most?
Beko fans show strongest brand affinity for Galatasaray S.K. (6.56×), D&R (19.2×), and Dowry (14.55×) over the country average.
Where do Beko fans live in Germany?
Beko fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,019), Bayern (reach 87,933), and Baden-Württemberg (reach 75,720). These three regions account for the largest share of the active audience.
What other brands do Beko fans also like?
Beyond Beko itself, the audience over-indexes on D&R (19.2×), Dowry (14.55×), Fenerbahçe S.K. (7.91×), and Ipekyol (17.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.