Etstur Audience in Germany
Etstur has an estimated audience of 541,568 people in Germany. 54.4% are female, 45.6% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Airbnb, Google News, Ottoman Empire, D&R, Istanbul.
The average Etstur fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Airbnb, Google News, Ottoman Empire, with strongest over-indexing on Airbnb (5.19× the country average). Demographically, the Etstur audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of Etstur fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 37.5 |
| Estimated audience size | 541,568 |
Audience persona
The typical Etstur fan in Germany is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,851 | 1.67× |
| Baden-Württemberg | 144,802 | 1.96× |
| Bayern | 113,699 | 1.31× |
| Hessen | 103,818 | 2.52× |
| Berlin | 42,967 | 1.77× |
| Niedersachsen | 38,282 | 0.73× |
| Rheinland-Pfalz | 22,279 | 0.82× |
| Hamburg | 17,319 | 1.42× |
| Schleswig-Holstein | 14,526 | 0.75× |
| Bremen | 6,837 | 1.48× |
| Brandenburg | 5,954 | 0.35× |
| Sachsen | 4,679 | 0.18× |
| Saarland | 3,456 | 0.52× |
| Sachsen-Anhalt | 2,903 | 0.21× |
| Thüringen | 2,162 | 0.16× |
| Mecklenburg-Vorpommern | 1,793 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Airbnb | 5.19× | Travel & Leisure |
| Google News | 8.56× | News |
| Ottoman Empire | 12.03× | Politics & Society |
| D&R | 16.96× | Technology & Electronics |
| Istanbul | 6.05× | Travel & Leisure |
| Fenerbahçe Men's Basketball | 7.38× | Sports |
| Real (hypermarket) | 10.13× | Shopping |
| Hypermarket | 8.44× | Shopping |
| TRT 1 | 12.26× | Movies & TV |
| TripAdvisor | 5.65× | Travel & Leisure |
| DeFacto | 14.9× | Fashion & Accessoires |
| Fountain | 15.79× | Home & Garden |
| Fanatik | 8.07× | News |
| Doctor of Philosophy | 7.57× | Business & Career |
| Tunic | 13.13× | Fashion & Accessoires |
| Show TV | 9.6× | Movies & TV |
| Expedia | 6.71× | Travel & Leisure |
| Turkey | 3.67× | Travel & Leisure |
| Famila | 5.3× | Shopping |
| Freeware | 3.29× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.55 |
| Quality Awareness | PREMIUM | 1.54 |
| Price Sensitivity | PREMIUM | 1.5 |
| Sports Activity | POWER | 1.47 |
| Individualism | JOY | 1.46 |
| Luxury Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.4% |
| France | 2.1% |
| United Kingdom | 1.8% |
See Etstur audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Etstur have in Germany?
Etstur has an estimated audience of 541,568 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Etstur fans?
54.4% of Etstur fans are female, 45.6% are male, with an average age of 37.5 years.
Which brands do Etstur fans like most?
Etstur fans show strongest brand affinity for Airbnb (5.19×), Google News (8.56×), and Ottoman Empire (12.03×) over the country average.
Where do Etstur fans live in Germany?
Etstur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,851), Baden-Württemberg (reach 144,802), and Bayern (reach 113,699). These three regions account for the largest share of the active audience.
What other brands do Etstur fans also like?
Beyond Etstur itself, the audience over-indexes on Google News (8.56×), Ottoman Empire (12.03×), D&R (16.96×), and Istanbul (6.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Etstur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.