Etstur Target Market in Germany
A data profile of the people who buy, follow and care about Etstur in Germany — modelled from more than twelve digital signal sources. Etstur has an estimated audience of 540,171 people in Germany.
The average Etstur fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Airbnb, Google News, Ottoman Empire, with strongest over-indexing on Airbnb (5.19× the country average).
Demographically, the Etstur audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Etstur fan in Germany is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
At a glance
The key figures that characterise the Etstur profile in Germany.
Search interest · 12-month trend
Customer demographics of Etstur
54.4% are female, 45.6% are male, average age 37.5.
Gender split
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 37.5 |
| Estimated audience size | 540,171 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Etstur audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 9.0% |
| France | 2.1% |
| United Kingdom | 1.7% |
Geography
Where the Etstur audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 2.43× | |
| 02 | Baden-Württemberg | ~100K | 1.84× | |
| 03 | Berlin | ~40K | 1.65× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.64× | |
| 05 | Bremen | ~7K | 1.41× | |
| 06 | Hamburg | ~20K | 1.39× | |
| 07 | Bayern | ~100K | 1.27× | |
| 08 | Rheinland-Pfalz | ~20K | 0.87× | |
| 09 | Schleswig-Holstein | ~20K | 0.81× | |
| 10 | Saarland | ~5K | 0.78× | |
| 11 | Niedersachsen | ~40K | 0.77× | |
| 12 | Mecklenburg-Vorpommern | ~8K | 0.74× | |
| 13 | Thüringen | ~10K | 0.71× | |
| 14 | Sachsen-Anhalt | ~10K | 0.69× | |
| 15 | Brandenburg | ~10K | 0.62× | |
| 16 | Sachsen | ~10K | 0.53× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Etstur audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | D&R | Technology & Electronics | 16.96× | ||
| 02 | Fountain | Home & Garden | 15.79× | ||
| 03 | DeFacto | Fashion & Accessoires | 14.90× | ||
| 04 | Tunic | Fashion & Accessoires | 13.13× | ||
| 05 | TRT 1 | Movies & TV | 12.26× | ||
| 06 | Ottoman Empire | Politics & Society | 12.03× | ||
| 07 | Real (hypermarket) | Shopping | 10.13× | ||
| 08 | Show TV | Movies & TV | 9.60× | ||
| 09 | Google News | News | 8.56× | ||
| 10 | Hypermarket | Shopping | 8.44× | ||
| 11 | Fanatik | News | 8.07× | ||
| 12 | Doctor of Philosophy | Business & Career | 7.57× | ||
| 13 | Fenerbahçe Men's Basketball | Sports | 7.38× | ||
| 14 | Expedia | Travel & Leisure | 6.71× | ||
| 15 | Istanbul | Travel & Leisure | 6.05× | ||
| 16 | TripAdvisor | Travel & Leisure | 5.65× | ||
| 17 | Famila | Shopping | 5.30× | ||
| 18 | Airbnb | Travel & Leisure | 5.19× | ||
| 19 | Turkey | Travel & Leisure | 3.67× | ||
| 20 | Freeware | Technology & Electronics | 3.29× |
Personality of the Etstur audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.19× | |
| Quality Awareness | PREMIUM | 2.17× | |
| Design Affinity | PREMIUM | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.01× | |
| Patriotism | CONSERVATISM | 1.09× | |
| Extroversion | THRILL | 1.12× |
Frequently asked questions
Who is Etstur's target market in Germany?
Etstur's target market in Germany covers an estimated 540,171 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Etstur customers?
54.4% of the Etstur audience are female, 45.6% are male, with an average age of 37.5 years.
Which brands do Etstur fans like most?
Etstur fans show strongest brand affinity for Airbnb (5.19×), Google News (8.56×), and Ottoman Empire (12.03×) over the country average.
Where do Etstur fans live in Germany?
Etstur fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Etstur fans also like?
Beyond Etstur itself, the audience over-indexes on Google News (8.56×), Ottoman Empire (12.03×), D&R (16.96×), and Istanbul (6.05×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,319,999)
- TUI (6,946,335)
- HolidayCheck (5,754,308)
- Trivago (5,510,669)
See Etstur audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Etstur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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