Fountain Audience in Germany
Fountain has an estimated audience of 638,824 people in Germany. 56.2% are female, 43.8% are male, average age 42.7. Top brand affinities: Rossmann, Hockenheim, Gil Ofarim, Goes, Isha Yoga.
Top brand affinities include Rossmann, Hockenheim, Gil Ofarim, with strongest over-indexing on Rossmann (1.71× the country average). Demographically, the Fountain audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Fountain fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 42.7 |
| Estimated audience size | 638,824 |
Audience persona
The typical Fountain fan in Germany is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.71× | Shopping |
| Hockenheim | 14.44× | Travel & Leisure |
| Gil Ofarim | 2.15× | Music & Radio |
| Goes | 1.58× | Travel & Leisure |
| Isha Yoga | 13.55× | Sports |
| Jack White | 2.29× | Movies & TV |
| CAC 40 | 1.55× | Business & Career |
| Electrolyte | 8.11× | Health |
| Knoll (company) | 7.1× | Home & Garden |
| Jaripeo | 19.94× | Sports |
| Humans (TV series) | 4.13× | Movies & TV |
| Corfu (regional unit) | 2.52× | Travel & Leisure |
| Time (magazine) | 1.53× | News |
| Hector (musician) | 5.76× | Music & Radio |
| Nationality | 1.92× | Politics & Society |
| Nurse education | 1.57× | Kids & Family |
| Home Delivery | 1.75× | Food & Beverages |
| Solo climbing | 2.34× | Sports |
| Faculty of Medicine, Chulalongkorn University | 7.37× | Business & Career |
| The Hunt (2012 film) | 2.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.43 |
| Quality Awareness | PREMIUM | 1.38 |
| Travelling | THRILL | 1.36 |
| Price Sensitivity | PREMIUM | 1.32 |
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Turkey | 11.9% |
| Germany | 4.6% |
See Fountain audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.