Rascasse Audience Intelligence

Hollister Co. Target Market in United States

Hollister Co. has an estimated audience of 4.2M people in United States.

#4among Mainstream fashion in United States
#846among brands in United States#381in Fashion & Accessoires

The average Hollister Co. fan in United States is 29.5 years old, more female, and lives primarily in California.

By number of fans, Hollister Co. ranks #4 among the 54 objects in Mainstream fashion in United States — 22.0× the group median.

Its fans are 5.1 years younger than the group average of 34.6.

Women make up 72.6% of the fan base, 13.2 percentage points more than the group average.

Compared with the other 53 objects in Mainstream fashion, Hollister Co. fans stand out for their interest in Jean Paul Gaultier, Abercrombie kids and Emily Osment.

Interest is seasonal: August, November and December account for 36% of the year's searches, April is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Jean Paul Gaultier, Abercrombie kids, Emily Osment, with strongest over-indexing on Jean Paul Gaultier (10.88× the country average).

Demographically, the Hollister Co. audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

The typical Hollister Co. fan in United States is more female, around 29.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Jean Paul Gaultier.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
72.6%♀
27.4% male
Age
29.5
average years
Country rank
#7635
among all objects in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Hollister Co.

72.6% are female, 27.4% are male, average age 29.5.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Hollister Co. audience in United States
MetricValue
Female72.6%
Male27.4%
Average age29.5
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Hollister Co. audience in United States
Age bracketShare%
16-2453%
25-3419%
35-4412%
45-549%
55+7%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Hollister Co. audience comes from United States.

Worldwide audience distribution share by country for Hollister Co.
CountryShare
United States32.9%
Canada15.4%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hollister Co. customers by region in United States
#RegionReachAffinity×
01New York~1M3.80×
02Hawaii~60K3.50×
03Florida~700K2.41×
04Nevada~100K2.36×
05California~1M2.35×
06Illinois~300K2.14×
07Delaware~20K2.00×
08Texas~500K1.76×
09New Jersey~200K1.75×
10Arizona~100K1.41×
11Massachusetts~100K1.35×
12Maryland~100K1.35×
13Washington~100K1.27×
14Virginia~100K1.21×
15Utah~50K1.11×
16Georgia~100K1.05×
17Oregon~50K1.01×
18Pennsylvania~200K0.99×
19North Carolina~100K0.99×
20Colorado~70K0.95×
21Ohio~100K0.94×
22Kansas~30K0.94×
23Connecticut~40K0.93×
24Minnesota~60K0.87×
25Indiana~70K0.86×
26Rhode Island~10K0.83×
27Alaska~7K0.82×
28Washington, District of Columbia~7K0.81×
29Michigan~100K0.80×
30Tennessee~70K0.79×
31South Carolina~50K0.78×
32Vermont~6K0.75×
33Missouri~60K0.73×
34Arkansas~30K0.72×
35New Hampshire~10K0.70×
36South Dakota~7K0.64×
37North Dakota~6K0.64×
38Mississippi~20K0.62×
39New Mexico~20K0.60×
40Idaho~10K0.60×
41Montana~8K0.60×
42Oklahoma~30K0.56×
43Kentucky~30K0.55×
44Nebraska~10K0.54×
45Maine~9K0.54×
46West Virginia~10K0.53×
47Iowa~20K0.43×
48Wisconsin~30K0.42×
49Louisiana~20K0.42×
50Alabama~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Hollister Co., United States
0.40×1.00×3.80×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hollister Co. audience vs. the country average
#·InterestCategoryAffinity×
01Jean Paul GaultierFashion & Accessoires10.88×
02Abercrombie kidsFashion & Accessoires10.23×
03Emily OsmentMovies & TV6.27×
04Victoria's Secret PinkFashion & Accessoires6.25×
05ZadarTravel & Leisure6.21×
06J.Crew FactoryShopping4.94×
07Aéropostale (clothing)Fashion & Accessoires4.69×
08EquinoxPolitics & Society4.27×
09Abercrombie & FitchFashion & Accessoires4.26×
10Aerie (American Eagle Outfitters)Brand2.89×
11Yahoo! NewsNews2.55×
12New York PostNews2.41×
13Makeup TutorialsBeauty & Wellness2.29×
14Fashion NovaShopping2.11×
151080iTechnology & Electronics2.02×
16StreetwearFashion & Accessoires1.82×
17Nordstrom RackFashion & Accessoires1.77×
18MarshallsFashion & Accessoires1.62×
19Macy'sShopping1.57×
20SephoraShopping1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hollister Co. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hollister Co. audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.35×
Design AffinityPREMIUM1.23×
CreativityOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hollister Co. audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
PatriotismCONSERVATISM0.88×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Mainstream fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hollister Co. over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/hollister-co-11426” · Methodology