Icebreaker (clothing) Audience in Germany
Icebreaker (clothing) has an estimated audience of 276,772 people in Germany. 46.7% are female, 53.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sullen Clothing, SikSilk, The Sisterhood of the Traveling Pants, Salewa, Natural fiber.
The average Icebreaker (clothing) fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sullen Clothing, SikSilk, The Sisterhood of the Traveling Pants, with strongest over-indexing on Sullen Clothing (194.57× the country average). Demographically, the Icebreaker (clothing) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Icebreaker (clothing) fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 41.2 |
| Estimated audience size | 276,772 |
Audience persona
The typical Icebreaker (clothing) fan in Germany is balanced, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Sullen Clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,080 | 1.04× |
| Bayern | 62,495 | 1.4× |
| Baden-Württemberg | 51,159 | 1.35× |
| Niedersachsen | 26,516 | 0.99× |
| Hessen | 26,210 | 1.24× |
| Rheinland-Pfalz | 13,762 | 0.99× |
| Berlin | 13,284 | 1.07× |
| Sachsen | 13,249 | 0.98× |
| Schleswig-Holstein | 8,928 | 0.9× |
| Brandenburg | 7,432 | 0.87× |
| Hamburg | 7,014 | 1.12× |
| Thüringen | 6,124 | 0.87× |
| Sachsen-Anhalt | 5,173 | 0.72× |
| Mecklenburg-Vorpommern | 4,123 | 0.78× |
| Saarland | 2,605 | 0.77× |
| Bremen | 2,145 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sullen Clothing | 194.57× | Fashion & Accessoires |
| SikSilk | 73.84× | Fashion & Accessoires |
| The Sisterhood of the Traveling Pants | 90.09× | Movies & TV |
| Salewa | 21.27× | Fashion & Accessoires |
| Natural fiber | 32.94× | Fashion & Accessoires |
| Vaude | 10.81× | Fashion & Accessoires |
| Avalanche | 13.79× | Internet & Social Media |
| Drop Dead Clothing. | 60.43× | Fashion & Accessoires |
| Ice Breakers (candy) | 46.89× | Food & Beverages |
| Represent Clothing | 33.6× | Fashion & Accessoires |
| Felt | 13.36× | Fashion & Accessoires |
| Tube top | 28.43× | Fashion & Accessoires |
| Arc'teryx | 6.58× | Fashion & Accessoires |
| Mixed martial arts clothing | 27.98× | Fashion & Accessoires |
| Jack Wolfskin | 5.39× | Fashion & Accessoires |
| LRG Clothing | 32.59× | Fashion & Accessoires |
| Hôtel Le Bristol Paris | 40.46× | Travel & Leisure |
| Alpha Industries | 8.58× | Fashion & Accessoires |
| Backcountry skiing | 3.66× | Sports |
| Fjällräven | 6.44× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.24 |
| Early Adopter Mentality | POWER | 2.16 |
| Sports Activity | POWER | 1.77 |
| Urban Lifestyle | OPEN | 1.58 |
| Creativity | OPEN | 1.56 |
| Luxury Orientation | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Germany | 9.7% |
| Canada | 7.4% |
See Icebreaker (clothing) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Icebreaker (clothing) have in Germany?
Icebreaker (clothing) has an estimated audience of 276,772 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Icebreaker (clothing) fans?
46.7% of Icebreaker (clothing) fans are female, 53.3% are male, with an average age of 41.2 years.
Which brands do Icebreaker (clothing) fans like most?
Icebreaker (clothing) fans show strongest brand affinity for Sullen Clothing (194.57×), SikSilk (73.84×), and The Sisterhood of the Traveling Pants (90.09×) over the country average.
Where do Icebreaker (clothing) fans live in Germany?
Icebreaker (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,080), Bayern (reach 62,495), and Baden-Württemberg (reach 51,159). These three regions account for the largest share of the active audience.
What other brands do Icebreaker (clothing) fans also like?
Beyond Icebreaker (clothing) itself, the audience over-indexes on SikSilk (73.84×), The Sisterhood of the Traveling Pants (90.09×), Salewa (21.27×), and Natural fiber (32.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Icebreaker (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.