Icebreaker (clothing) Audience in United States
Icebreaker (clothing) has an estimated audience of 601,799 people in United States. 51.7% are female, 48.3% are male, average age 43.1. Top regions: California, Texas, Florida.
The average Icebreaker (clothing) fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Icebreaker (clothing) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability.
Category: Fashion & Accessoires · Type: Brand
Demographics of Icebreaker (clothing) fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.1 |
| Estimated audience size | 601,799 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,212 | 1.03× |
| Texas | 45,348 | 0.88× |
| Florida | 35,019 | 0.86× |
| New York | 33,538 | 1× |
| Illinois | 19,788 | 0.99× |
| Washington | 19,510 | 1.62× |
| Pennsylvania | 18,389 | 0.91× |
| North Carolina | 18,071 | 1× |
| Georgia | 16,667 | 0.9× |
| Michigan | 16,551 | 1.05× |
| Ohio | 16,461 | 0.89× |
| Virginia | 15,007 | 1.02× |
| Massachusetts | 13,116 | 1.11× |
| New Jersey | 13,058 | 0.85× |
| Oregon | 12,815 | 1.86× |
| Colorado | 12,768 | 1.35× |
| Arizona | 10,883 | 0.89× |
| Tennessee | 10,780 | 0.89× |
| Maryland | 9,954 | 0.96× |
| Indiana | 9,895 | 0.9× |
| Minnesota | 9,709 | 1.13× |
| Wisconsin | 9,128 | 1.01× |
| Missouri | 8,435 | 0.87× |
| Alabama | 7,072 | 0.84× |
| South Carolina | 7,005 | 0.77× |
| Kentucky | 6,336 | 0.84× |
| Utah | 5,881 | 1.09× |
| Louisiana | 5,622 | 0.72× |
| Oklahoma | 5,608 | 0.84× |
| Connecticut | 5,507 | 0.91× |
| Iowa | 4,724 | 0.95× |
| Nevada | 4,376 | 0.75× |
| Kansas | 4,312 | 0.91× |
| Arkansas | 4,203 | 0.85× |
| Mississippi | 3,643 | 0.73× |
| Idaho | 3,512 | 1.16× |
| Nebraska | 2,722 | 0.9× |
| Hawaii | 2,483 | 0.96× |
| Alaska | 2,432 | 1.89× |
| New Hampshire | 2,399 | 1.01× |
| New Mexico | 2,332 | 0.77× |
| Maine | 2,274 | 1.06× |
| Montana | 2,248 | 1.35× |
| Washington, District of Columbia | 2,234 | 1.23× |
| West Virginia | 2,193 | 0.78× |
| Rhode Island | 1,582 | 0.83× |
| Vermont | 1,495 | 1.42× |
| South Dakota | 1,184 | 0.85× |
| Delaware | 1,151 | 0.69× |
| North Dakota | 1,142 | 0.92× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.1 |
| Sustainability | BALANCE | 2.82 |
| Travelling | THRILL | 2.36 |
| Design Affinity | PREMIUM | 2.31 |
| Sports Activity | POWER | 2.03 |
| Risk Appetite | THRILL | 2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Germany | 9.7% |
| Canada | 7.4% |
See Icebreaker (clothing) audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Icebreaker (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.