A data profile of the people who buy, follow and care about Avalanche in Germany — modelled from more than twelve digital signal sources. Avalanche has an estimated audience of 590,221 people in Germany.
The average Avalanche fan in Germany is 42.4 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Vuelta a España, Dying Light, Red Dead Redemption, with strongest over-indexing on Vuelta a España (18.09× the country average).
Demographically, the Avalanche audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Avalanche fan in Germany is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Vuelta a España.
The key figures that characterise the Avalanche profile in Germany.
52.7% are female, 47.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.4 |
| Estimated audience size | 590,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 22% |
of the worldwide Avalanche audience comes from Germany.
| Country | Share |
|---|---|
| United States | 40.9% |
| France | 7.2% |
| Japan | 6.1% |
Where the Avalanche audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 2.58× | |
| 02 | Baden-Württemberg | ~200K | 2.25× | |
| 03 | Sachsen | ~40K | 1.28× | |
| 04 | Thüringen | ~20K | 1.16× | |
| 05 | Hessen | ~50K | 1.10× | |
| 06 | Rheinland-Pfalz | ~30K | 1.09× | |
| 07 | Saarland | ~7K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.83× | |
| 09 | Brandenburg | ~10K | 0.70× | |
| 10 | Berlin | ~20K | 0.69× | |
| 11 | Niedersachsen | ~40K | 0.67× | |
| 12 | Sachsen-Anhalt | ~10K | 0.67× | |
| 13 | Hamburg | ~9K | 0.67× | |
| 14 | Bremen | ~3K | 0.63× | |
| 15 | Schleswig-Holstein | ~10K | 0.60× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.57× |
The strongest cross-interests of the Avalanche audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dying Light | Games | 26.76× | ||
| 02 | Four Hills Tournament | Sports | 20.00× | ||
| 03 | Peter Sagan | Sports | 20.00× | ||
| 04 | Vuelta a España | Sports | 18.09× | ||
| 05 | Fischer (company) | Sports | 17.18× | ||
| 06 | La Sportiva | Fashion & Accessoires | 15.71× | ||
| 07 | Red Dead Redemption | Games | 14.94× | ||
| 08 | Haglöfs | Fashion & Accessoires | 13.71× | ||
| 09 | Salewa | Fashion & Accessoires | 10.21× | ||
| 10 | Nordic walking | Sports | 9.53× | ||
| 11 | Deutscher Skiverband | Sports | 7.32× | ||
| 12 | Canada Goose | Fashion & Accessoires | 6.17× | ||
| 13 | FIS Alpine Ski World Cup | Sports | 5.85× | ||
| 14 | Black Forest | Travel & Leisure | 5.62× | ||
| 15 | Max Verstappen | Sports | 4.44× | ||
| 16 | Lindsey Vonn | Sports | 3.75× | ||
| 17 | Tagesschau | Movies & TV | 2.55× | ||
| 18 | Nature | Home & Garden | 2.38× | ||
| 19 | Transfermarkt | Sports | 2.21× | ||
| 20 | Family | Kids & Family | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.21× | |
| Patriotism | CONSERVATISM | 1.75× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| DIY Mentality | THRILL | 0.78× | |
| Individualism | JOY | 0.87× |
Avalanche has an estimated audience of 590,221 people in Germany, concentrated in Bayern and Baden-Württemberg.
52.7% of Avalanche fans are female, 47.3% are male, with an average age of 42.4 years.
Avalanche fans show strongest brand affinity for Vuelta a España (18.09×), Dying Light (26.76×), and Red Dead Redemption (14.94×) over the country average.
Avalanche fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Avalanche itself, the audience over-indexes on Dying Light (26.76×), Red Dead Redemption (14.94×), Tagesschau (2.55×), and Fischer (company) (17.18×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Avalanche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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