Avalanche Audience in Germany
Avalanche has an estimated audience of 486,888 people in Germany. 52.7% are female, 47.3% are male, average age 42.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Dying Light, Vuelta a España, Mountain biking, Icebreaker (clothing), Fischer (company).
The average Avalanche fan in Germany is 42.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Dying Light, Vuelta a España, Mountain biking, with strongest over-indexing on Dying Light (35.33× the country average). Demographically, the Avalanche audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Video game
Demographics of Avalanche fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.4 |
| Estimated audience size | 486,888 |
Audience persona
The typical Avalanche fan in Germany is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Dying Light.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 263,492 | 2.8× |
| Baden-Württemberg | 169,442 | 2.12× |
| Nordrhein-Westfalen | 109,586 | 0.86× |
| Hessen | 49,273 | 1.11× |
| Sachsen | 38,368 | 1.34× |
| Niedersachsen | 35,746 | 0.63× |
| Rheinland-Pfalz | 33,538 | 1.14× |
| Thüringen | 17,992 | 1.21× |
| Berlin | 14,489 | 0.55× |
| Brandenburg | 11,548 | 0.64× |
| Schleswig-Holstein | 10,569 | 0.5× |
| Sachsen-Anhalt | 9,284 | 0.61× |
| Hamburg | 7,303 | 0.55× |
| Saarland | 7,168 | 1× |
| Mecklenburg-Vorpommern | 5,049 | 0.45× |
| Bremen | 2,424 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dying Light | 35.33× | Games |
| Vuelta a España | 13.62× | Sports |
| Mountain biking | 6.4× | Sports |
| Icebreaker (clothing) | 21.23× | Fashion & Accessoires |
| Fischer (company) | 15.71× | Sports |
| Four Hills Tournament | 20× | Sports |
| La Sportiva | 15.39× | Fashion & Accessoires |
| Tagesschau | 1.91× | Movies & TV |
| Lindsey Vonn | 3.81× | Sports |
| Pets | 1.67× | Pets & Animals |
| Real property | 3.95× | Home & Garden |
| Automobiles | 1.7× | Cars & Mobility |
| Ski mountaineering | 4.07× | Sports |
| Canada Goose | 6.13× | Fashion & Accessoires |
| Vacations | 2.1× | Travel & Leisure |
| Black Forest | 4.77× | Travel & Leisure |
| Haglöfs | 13.77× | Fashion & Accessoires |
| Ski resort | 2.86× | Travel & Leisure |
| Felix Neureuther | 5.01× | Sports |
| Outdoor Research | 15.79× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Risk Appetite | THRILL | 1.61 |
| Family Orientation | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.19 |
| Pet Ownership | JOY | 1.15 |
| Need for Security | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| France | 8.0% |
| Japan | 7.1% |
See Avalanche audiences in other countries
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Frequently asked questions
How many fans does Avalanche have in Germany?
Avalanche has an estimated audience of 486,888 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Avalanche fans?
52.7% of Avalanche fans are female, 47.3% are male, with an average age of 42.4 years.
Which brands do Avalanche fans like most?
Avalanche fans show strongest brand affinity for Dying Light (35.33×), Vuelta a España (13.62×), and Mountain biking (6.4×) over the country average.
Where do Avalanche fans live in Germany?
Avalanche fans in Germany are most concentrated in Bayern (reach 263,492), Baden-Württemberg (reach 169,442), and Nordrhein-Westfalen (reach 109,586). These three regions account for the largest share of the active audience.
What other brands do Avalanche fans also like?
Beyond Avalanche itself, the audience over-indexes on Vuelta a España (13.62×), Mountain biking (6.4×), Icebreaker (clothing) (21.23×), and Fischer (company) (15.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avalanche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.