Charming Charlie Audience in United States

Charming Charlie logo

Charming Charlie has an estimated audience of 500,487 people in United States. 83.0% are female, 17.0% are male, average age 38.7. Top regions: Texas, California, Florida. Top brand affinities: Mothercare, Celadon, Home equity, Renzo Gracie, Chonnam National University.

The average Charming Charlie fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mothercare, Celadon, Home equity, with strongest over-indexing on Mothercare (15.11× the country average). Demographically, the Charming Charlie audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Charming Charlie fans

Demographic split for Charming Charlie audience in United States
MetricValue
Female83.0%
Male17.0%
Average age38.7
Estimated audience size500,487

Audience persona

The typical Charming Charlie fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Charming Charlie in United States
RegionReachAffinity
Texas67,0841.56×
California33,5090.61×
Florida28,9890.86×
Illinois23,1291.39×
Georgia21,2811.38×
Ohio19,3091.25×
Pennsylvania18,1461.08×
North Carolina16,4521.09×
New York16,3840.59×
Louisiana15,1762.35×
Virginia14,4761.19×
Tennessee14,1871.41×
Arizona14,0351.37×
Michigan12,9120.99×
New Jersey12,7871×
Missouri12,3861.54×
Colorado10,4291.32×
Alabama10,3741.48×
Indiana10,2671.12×
Massachusetts9,8131×
Maryland9,2461.07×
South Carolina8,2201.09×
Wisconsin7,2950.97×
Minnesota7,0820.99×
Mississippi6,9151.68×
Washington6,2280.62×
Kentucky5,6360.9×
Connecticut5,3221.06×
Kansas4,9201.25×
Nevada4,5520.94×
Utah4,5121.01×
Oklahoma4,4210.8×
Arkansas4,3561.06×
Oregon4,0720.71×
Iowa4,0680.99×
Nebraska3,7131.48×
New Mexico3,6321.45×
Idaho2,3100.92×
West Virginia1,9280.83×
New Hampshire1,5570.79×
Rhode Island1,2760.8×
Delaware1,1840.86×
Washington, District of Columbia1,0800.72×
Maine1,0170.57×
Hawaii6400.3×
Montana6310.45×
South Dakota5740.5×
North Dakota4630.45×
Vermont3880.44×
Alaska3430.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charming Charlie audience
BrandAffinityCategory
Mothercare15.11×Kids & Family
Celadon18.51×Home & Garden
Home equity1.88×Home & Garden
Renzo Gracie16.25×Sports
Chonnam National University81.05×Business & Career
Tierra Cali5.39×Travel & Leisure
Cachorro3.69×Pets & Animals
Stamp collecting2.93×Home & Garden
Ridder, Kazakhstan27.66×Travel & Leisure
Home staging3.07×Home & Garden
Saving1.71×Business & Career
Charlamagne Tha God5.35×Movies & TV
Sub Zero (Official)5.26×Literature
Iron Man (film)2.44×Movies & TV
JDSU1.56×Business & Career
E-box6.03×Health
Janitor2.9×Home & Garden
English literature3.09×Literature
Calvary Chapel4.11×Politics & Society
Assassin's Creed II3.03×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charming Charlie audience
TraitClusterScore
IndulgenceJOY2.05
Design AffinityPREMIUM1.59
DIY MentalityTHRILL1.58
Luxury OrientationPREMIUM1.56
Price SensitivityPREMIUM1.46
CreativityOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Charming Charlie
CountryShare
United States95.0%
Canada2.4%
Poland1.0%

See Charming Charlie audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Charming Charlie have in United States?

Charming Charlie has an estimated audience of 500,487 people in United States, concentrated in Texas and California.

What is the gender split and age of Charming Charlie fans?

83.0% of Charming Charlie fans are female, 17.0% are male, with an average age of 38.7 years.

Which brands do Charming Charlie fans like most?

Charming Charlie fans show strongest brand affinity for Mothercare (15.11×), Celadon (18.51×), and Home equity (1.88×) over the country average.

Where do Charming Charlie fans live in United States?

Charming Charlie fans in United States are most concentrated in Texas (reach 67,084), California (reach 33,509), and Florida (reach 28,989). These three regions account for the largest share of the active audience.

What other brands do Charming Charlie fans also like?

Beyond Charming Charlie itself, the audience over-indexes on Celadon (18.51×), Home equity (1.88×), Renzo Gracie (16.25×), and Chonnam National University (81.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charming Charlie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.