Rascasse Audience Intelligence

Charming Charlie Target Market in United States

A data profile of the people who buy, follow and care about Charming Charlie in United States — modelled from more than twelve digital signal sources. Charming Charlie has an estimated audience of 499,144 people in United States.

#30among Jewelry in United States#3778among Brand in United States#1332in Fashion & Accessoires

The average Charming Charlie fan in United States is 38.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Taron Egerton, Gilly Hicks, European Wax Center, with strongest over-indexing on Taron Egerton (37.57× the country average).

Demographically, the Charming Charlie audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charming Charlie fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Taron Egerton.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charming Charlie profile in United States.

Audience size
499K
in United States
Gender
83.0%♀
17.0% male
Age
38.7
average years
Country rank
#36686
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Charming Charlie

83.0% are female, 17.0% are male, average age 38.7.

Fig. 02

Gender split

83.0%
Female
17.0%
Male
Demographic split for Charming Charlie audience in United States
MetricValue
Female83.0%
Male17.0%
Average age38.7
Estimated audience size499,144
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Charming Charlie audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Charming Charlie audience comes from United States.

Worldwide audience distribution share by country for Charming Charlie
CountryShare
United States93.7%
Canada2.4%
Australia1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charming Charlie audience in United States is strongest.

Fig. 05

Top regions by affinity

Charming Charlie customers by region in United States
#RegionReachAffinity×
01Louisiana~10K2.24×
02Mississippi~7K1.67×
03Missouri~10K1.50×
04Texas~60K1.46×
05Alabama~10K1.43×
06Nebraska~4K1.42×
07Tennessee~10K1.39×
08Georgia~20K1.34×
09Illinois~20K1.27×
10Arizona~10K1.25×
11Colorado~10K1.23×
12Kansas~5K1.23×
13Ohio~20K1.22×
14New Mexico~3K1.21×
15Virginia~10K1.16×
16Arkansas~5K1.10×
17North Carolina~20K1.07×
18Indiana~10K1.07×
19Pennsylvania~20K1.06×
20Maryland~9K1.06×
21South Carolina~8K1.06×
22Utah~5K1.05×
23Connecticut~5K1.03×
24Iowa~4K1.02×
25Minnesota~7K1.01×
26Nevada~5K1.01×
27Wisconsin~7K0.98×
28New Jersey~10K0.97×
29Idaho~2K0.97×
30Michigan~10K0.96×
31Massachusetts~9K0.96×
32Kentucky~6K0.95×
33Delaware~1K0.93×
34West Virginia~2K0.91×
35New Hampshire~2K0.90×
36Rhode Island~1K0.90×
37Oklahoma~5K0.87×
38Florida~30K0.85×
39Alaska<1K0.84×
40North Dakota<1K0.83×
41Vermont<1K0.83×
42Washington, District of Columbia~1K0.82×
43South Dakota<1K0.82×
44Montana~1K0.79×
45Maine~1K0.77×
46Oregon~4K0.76×
47Hawaii~2K0.71×
48Washington~7K0.65×
49California~30K0.62×
50New York~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Charming Charlie, United States
0.60×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charming Charlie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charming Charlie audience
#·InterestCategoryAffinity×
01Gilly HicksFashion & Accessoires85.93×
02Taron EgertonMovies & TV37.57×
03Nebraska LotteryGames33.61×
04Claudia SchifferFashion & Accessoires32.30×
05Rue La LaShopping22.36×
06Juicy CoutureFashion & Accessoires18.56×
07LongchampFashion & Accessoires16.63×
08European Wax CenterBeauty & Wellness11.61×
09La Roche-PosayBeauty & Wellness10.45×
10MauricesFashion & Accessoires9.79×
11QVCMovies & TV6.52×
12Bergdorf GoodmanFashion & Accessoires6.41×
13Free PeopleFashion & Accessoires4.50×
14Discount storesShopping4.13×
15AnthropologieShopping4.13×
16ULTA BeautyBeauty & Wellness3.36×
17Personal careHealth2.99×
18Shopping mallsShopping2.81×
19IKEAHome & Garden2.80×
20PinterestInternet & Social Media2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charming Charlie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charming Charlie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.59×
Price SensitivityPREMIUM2.07×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charming Charlie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Need for SecurityCONSERVATISM0.67×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Charming Charlie's target market in United States?

Charming Charlie's target market in United States covers an estimated 499,144 people, concentrated in Texas and California.

02

What is the gender split and age of Charming Charlie customers?

83.0% of the Charming Charlie audience are female, 17.0% are male, with an average age of 38.7 years.

03

Which brands do Charming Charlie fans like most?

Charming Charlie fans show strongest brand affinity for Taron Egerton (37.57×), Gilly Hicks (85.93×), and European Wax Center (11.61×) over the country average.

04

Where do Charming Charlie fans live in United States?

Charming Charlie fans in United States are most concentrated in Texas (reach ~60K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Charming Charlie fans also like?

Beyond Charming Charlie itself, the audience over-indexes on Gilly Hicks (85.93×), European Wax Center (11.61×), Juicy Couture (18.56×), and Maurices (9.79×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charming Charlie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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