Rascasse Audience Intelligence

Joe Fresh Target Market in United States

A data profile of the people who buy, follow and care about Joe Fresh in United States — modelled from more than twelve digital signal sources. Joe Fresh has an estimated audience of 257,625 people in United States.

#5412among Brand in United States#1672in Fashion & Accessoires

The average Joe Fresh fan in United States is 34.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joe Fresh profile in United States.

Audience size
258K
in United States
Gender
56.2%♀
43.8% male
Age
34.8
average years
Country rank
#52101
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Joe Fresh

56.2% are female, 43.8% are male, average age 34.8.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Joe Fresh audience in United States
MetricValue
Female56.2%
Male43.8%
Average age34.8
Estimated audience size257,625
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Joe Fresh audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4915%
50+15%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Joe Fresh audience comes from United States.

Worldwide audience distribution share by country for Joe Fresh
CountryShare
Canada87.1%
United States9.0%
China1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joe Fresh audience in United States is strongest.

Fig. 05

Top regions by affinity

Joe Fresh customers by region in United States
#RegionReachAffinity×
01New York~30K2.30×
02Washington~9K1.67×
03Maine~1K1.59×
04Washington, District of Columbia~1K1.45×
05Michigan~9K1.29×
06Vermont<1K1.29×
07Missouri~5K1.22×
08New Jersey~8K1.20×
09Minnesota~4K1.17×
10Massachusetts~6K1.13×
11California~30K1.09×
12Alaska<1K1.09×
13North Dakota<1K1.08×
14Illinois~9K1.07×
15Hawaii~1K1.06×
16Florida~20K1.04×
17Connecticut~3K1.04×
18South Dakota<1K1.03×
19Montana<1K1.01×
20Virginia~6K1.00×
21Iowa~2K1.00×
22Oregon~3K0.99×
23Nebraska~1K0.98×
24New Hampshire<1K0.97×
25Rhode Island<1K0.96×
26Delaware<1K0.96×
27Idaho~1K0.95×
28West Virginia~1K0.95×
29New Mexico~1K0.91×
30Maryland~4K0.89×
31Mississippi~2K0.89×
32Kansas~2K0.89×
33Ohio~7K0.88×
34Arizona~5K0.88×
35Arkansas~2K0.88×
36Utah~2K0.87×
37Kentucky~3K0.86×
38Nevada~2K0.86×
39Oklahoma~2K0.85×
40Wisconsin~3K0.84×
41Louisiana~3K0.84×
42Pennsylvania~7K0.83×
43Colorado~3K0.83×
44South Carolina~3K0.83×
45Alabama~3K0.81×
46Georgia~6K0.80×
47North Carolina~6K0.80×
48Tennessee~4K0.80×
49Indiana~4K0.80×
50Texas~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Joe Fresh, United States
0.76×1.00×2.30×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Joe Fresh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Fresh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →