Audi Q4 e-tron Audience in Germany
A data profile of the people who buy, follow and care about Audi Q4 e-tron in Germany — modelled from more than twelve digital signal sources. Audi Q4 e-tron has an estimated audience of 789,507 people in Germany.
The average Audi Q4 e-tron fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Plug-in hybrid, Red Bull Records, Hatchback, with strongest over-indexing on Plug-in hybrid (4.4× the country average).
Demographically, the Audi Q4 e-tron audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Audi Q4 e-tron fan in Germany is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Plug-in hybrid.
At a glance
The key figures that characterise the Audi Q4 e-tron profile in Germany.
Search interest · 12-month trend
Demographics of Audi Q4 e-tron fans
24.9% are female, 75.1% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 41.0 |
| Estimated audience size | 789,507 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Audi Q4 e-tron audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 25.9% |
| United States | 9.2% |
| United Kingdom | 7.7% |
Geography
Where the Audi Q4 e-tron audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.51× | |
| 02 | Niedersachsen | ~100K | 1.42× | |
| 03 | Baden-Württemberg | ~100K | 1.26× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.25× | |
| 05 | Hessen | ~60K | 1.22× | |
| 06 | Rheinland-Pfalz | ~40K | 1.20× | |
| 07 | Saarland | ~10K | 1.13× | |
| 08 | Hamburg | ~20K | 1.04× | |
| 09 | Schleswig-Holstein | ~30K | 1.02× | |
| 10 | Bremen | ~5K | 0.79× | |
| 11 | Thüringen | ~10K | 0.78× | |
| 12 | Brandenburg | ~20K | 0.74× | |
| 13 | Sachsen-Anhalt | ~10K | 0.74× | |
| 14 | Mecklenburg-Vorpommern | ~10K | 0.72× | |
| 15 | Sachsen | ~20K | 0.70× | |
| 16 | Berlin | ~20K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Audi Q4 e-tron audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai Ioniq | Cars & Mobility | 11.58× | ||
| 02 | Red Bull Records | Music & Radio | 10.06× | ||
| 03 | Audi e-tron | Cars & Mobility | 8.63× | ||
| 04 | Audi RS 6 | Cars & Mobility | 8.37× | ||
| 05 | Audi Q3 | Cars & Mobility | 5.91× | ||
| 06 | Audi Q5 | Cars & Mobility | 5.67× | ||
| 07 | Audi A6 | Cars & Mobility | 5.15× | ||
| 08 | Plug-in hybrid | Cars & Mobility | 4.40× | ||
| 09 | Photovoltaic system | Home & Garden | 4.12× | ||
| 10 | Hatchback | Cars & Mobility | 4.02× | ||
| 11 | Hybrid electric vehicle | Cars & Mobility | 3.77× | ||
| 12 | Used Cars | Cars & Mobility | 3.53× | ||
| 13 | Electric vehicle | Cars & Mobility | 3.35× | ||
| 14 | Michael Schumacher | Sports | 3.14× | ||
| 15 | Photovoltaics | Home & Garden | 3.09× | ||
| 16 | Used car | Cars & Mobility | 2.53× | ||
| 17 | ADAC | Cars & Mobility | 2.40× | ||
| 18 | Solar energy | Home & Garden | 2.38× | ||
| 19 | SUVs | Cars & Mobility | 2.05× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.91× |
Personality of the Audi Q4 e-tron audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.67× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Patriotism | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.77× | |
| Pet Ownership | JOY | 0.86× |
Frequently asked questions
How many fans does Audi Q4 e-tron have in Germany?
Audi Q4 e-tron has an estimated audience of 789,507 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi Q4 e-tron fans?
24.9% of Audi Q4 e-tron fans are female, 75.1% are male, with an average age of 41.0 years.
Which brands do Audi Q4 e-tron fans like most?
Audi Q4 e-tron fans show strongest brand affinity for Plug-in hybrid (4.4×), Red Bull Records (10.06×), and Hatchback (4.02×) over the country average.
Where do Audi Q4 e-tron fans live in Germany?
Audi Q4 e-tron fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Audi Q4 e-tron fans also like?
Beyond Audi Q4 e-tron itself, the audience over-indexes on Red Bull Records (10.06×), Hatchback (4.02×), Audi e-tron (8.63×), and Used Cars (3.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
See Audi Q4 e-tron audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi Q4 e-tron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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