Hybrid drive Audience in United States

Hybrid drive has an estimated audience of 265,351 people in United States. 27.4% are female, 72.6% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Enterprise Rent-A-Car, Toyota Crown, Honda Accord, Whataburger, Borussia Dortmund.

The average Hybrid drive fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Enterprise Rent-A-Car, Toyota Crown, Honda Accord, with strongest over-indexing on Enterprise Rent-A-Car (12.46× the country average). Demographically, the Hybrid drive audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Hybrid drive fans

Demographic split for Hybrid drive audience in United States
MetricValue
Female27.4%
Male72.6%
Average age37.6
Estimated audience size265,351

Audience persona

The typical Hybrid drive fan in United States is more male, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Hybrid drive in United States
RegionReachAffinity
California34,4331.18×
Texas20,8200.91×
New York18,7911.27×
Florida16,7240.93×
Virginia9,8151.52×
Illinois8,7430.99×
Washington8,4501.59×
Pennsylvania7,5210.84×
Georgia7,4180.91×
Ohio7,3130.89×
Massachusetts6,7591.29×
North Carolina5,9830.75×
Michigan5,9320.85×
New Jersey5,8210.86×
Maryland5,6511.24×
Colorado4,8481.16×
Arizona4,7140.87×
Indiana3,9480.81×
Missouri3,6820.86×
Oregon3,5631.17×
Tennessee3,5520.67×
Nevada3,2291.26×
Wisconsin3,0840.77×
Minnesota3,0550.8×
South Carolina2,8520.71×
Utah2,6721.12×
Kentucky2,5410.76×
Alabama2,5390.68×
Oklahoma2,4990.85×
Connecticut1,8490.69×
Kansas1,8270.87×
Louisiana1,7900.52×
Iowa1,6650.76×
Mississippi1,5340.7×
Arkansas1,4480.66×
West Virginia1,3451.09×
Idaho1,0230.77×
Nebraska1,0220.77×
New Mexico9530.72×
Alaska9481.67×
New Hampshire9130.87×
Hawaii9080.8×
Washington, District of Columbia8961.12×
Rhode Island8821.04×
Montana8261.12×
Maine8180.86×
South Dakota8151.33×
North Dakota7941.46×
Delaware7891.08×
Wyoming7681.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hybrid drive audience
BrandAffinityCategory
Enterprise Rent-A-Car12.46×Cars & Mobility
Toyota Crown36.72×Cars & Mobility
Honda Accord22.69×Cars & Mobility
Whataburger7.63×Food & Beverages
Borussia Dortmund20×Sports
Hyundai Elantra21.63×Cars & Mobility
Google Maps3.84×Internet & Social Media
Indeed.com4.01×Business & Career
Jensen Ackles13.04×Movies & TV
Family car9.45×Cars & Mobility
Planet Fitness3.32×Sports
FIFA World Cup3.29×Sports
City car11.14×Cars & Mobility
Everton F.C.20×Sports
Leicester City F.C.20×Sports
Inter Milan9.57×Sports
CarGurus4.31×Cars & Mobility
Electric car5.44×Cars & Mobility
Google News4.23×News
Real Madrid C.F.3.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hybrid drive audience
TraitClusterScore
Family OrientationCONSERVATISM2.47
MindfulnessBALANCE1.78
Risk AppetiteTHRILL1.47
LGBTQ+ IdentityOPEN1.29
Quality AwarenessPREMIUM1.24
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Hybrid drive
CountryShare
Germany15.9%
United Kingdom10.1%
United States5.8%

See Hybrid drive audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Hybrid drive have in United States?

Hybrid drive has an estimated audience of 265,351 people in United States, concentrated in California and Texas.

What is the gender split and age of Hybrid drive fans?

27.4% of Hybrid drive fans are female, 72.6% are male, with an average age of 37.6 years.

Which brands do Hybrid drive fans like most?

Hybrid drive fans show strongest brand affinity for Enterprise Rent-A-Car (12.46×), Toyota Crown (36.72×), and Honda Accord (22.69×) over the country average.

Where do Hybrid drive fans live in United States?

Hybrid drive fans in United States are most concentrated in California (reach 34,433), Texas (reach 20,820), and New York (reach 18,791). These three regions account for the largest share of the active audience.

What other brands do Hybrid drive fans also like?

Beyond Hybrid drive itself, the audience over-indexes on Toyota Crown (36.72×), Honda Accord (22.69×), Whataburger (7.63×), and Borussia Dortmund (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hybrid drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.