Rascasse Audience Intelligence

Hybrid drive Audience in United States

A data profile of the people who buy, follow and care about Hybrid drive in United States — modelled from more than twelve digital signal sources. Hybrid drive has an estimated audience of 265,351 people in United States.

#13980among Topic in United States#1288in Technology & Electronics

The average Hybrid drive fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Whataburger, Inter Milan, Toyota Crown, with strongest over-indexing on Whataburger (9.05× the country average).

Demographically, the Hybrid drive audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hybrid drive fan in United States is more male, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hybrid drive profile in United States.

Audience size
265K
in United States
Gender
27.4%♀
72.6% male
Age
37.6
average years
Country rank
#51385
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hybrid drive fans

27.4% are female, 72.6% are male, average age 37.6.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Hybrid drive audience in United States
MetricValue
Female27.4%
Male72.6%
Average age37.6
Estimated audience size265,351
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Hybrid drive audience in United States
Age bracketShare%
16-1930%
20-2916%
30-3916%
40-4915%
50+24%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Hybrid drive audience comes from United States.

Worldwide audience distribution share by country for Hybrid drive
CountryShare
Germany15.9%
United Kingdom10.1%
United States5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hybrid drive audience in United States is strongest.

Fig. 05

Top regions by affinity

Hybrid drive fans by region: top regions in United States
#RegionReachAffinity×
01Washington~8K1.46×
02Rhode Island~1K1.26×
03Virginia~8K1.24×
04Alaska<1K1.18×
05Vermont<1K1.16×
06Massachusetts~6K1.15×
07Maryland~5K1.14×
08North Dakota<1K1.13×
09New York~20K1.11×
10South Dakota<1K1.10×
11Nevada~3K1.09×
12California~30K1.07×
13Oregon~3K1.06×
14Montana<1K1.04×
15Colorado~4K1.02×
16West Virginia~1K1.02×
17Delaware<1K1.02×
18Utah~2K1.01×
19Washington, District of Columbia<1K1.01×
20New Hampshire~1K0.99×
21Hawaii~1K0.98×
22Maine<1K0.98×
23Idaho~1K0.96×
24Oklahoma~3K0.95×
25Kansas~2K0.95×
26New Mexico~1K0.95×
27Nebraska~1K0.95×
28Kentucky~3K0.94×
29Mississippi~2K0.94×
30Florida~20K0.92×
31Iowa~2K0.92×
32Arkansas~2K0.92×
33Missouri~4K0.91×
34Illinois~8K0.90×
35Georgia~7K0.89×
36Indiana~4K0.89×
37Wisconsin~4K0.89×
38Alabama~3K0.89×
39Connecticut~2K0.89×
40Ohio~7K0.88×
41Arizona~5K0.88×
42Minnesota~3K0.88×
43Pennsylvania~8K0.87×
44Michigan~6K0.87×
45Louisiana~3K0.87×
46Texas~20K0.86×
47New Jersey~6K0.86×
48South Carolina~3K0.86×
49Tennessee~4K0.83×
50North Carolina~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Hybrid drive, United States
0.82×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hybrid drive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hybrid drive audience
#·InterestCategoryAffinity×
01S.C. BragaSports69.73×
02Toyota CrownCars & Mobility26.21×
03Café BusteloFood & Beverages24.95×
04FIFA Club World CupSports20.00×
05Borussia DortmundSports20.00×
06Germany national football teamSports20.00×
07Everton F.C.Sports20.00×
08Leicester City F.C.Sports20.00×
09Thierry HenrySports20.00×
10Inter MilanSports17.41×
11City carCars & Mobility12.01×
12United States national football teamSports11.72×
13A.C. MilanSports10.58×
14Paris Saint-GermainSports9.66×
15WhataburgerFood & Beverages9.05×
16Jensen AcklesMovies & TV8.60×
17Family carCars & Mobility8.54×
18Used CarsCars & Mobility4.90×
19Enterprise Rent-A-CarCars & Mobility4.55×
20FIFA World CupSports2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hybrid drive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hybrid drive audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.69×
MindfulnessBALANCE1.74×
Risk AppetiteTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hybrid drive audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
CreativityOPEN0.73×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hybrid drive have in United States?

Hybrid drive has an estimated audience of 265,351 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hybrid drive fans?

27.4% of Hybrid drive fans are female, 72.6% are male, with an average age of 37.6 years.

03

Which brands do Hybrid drive fans like most?

Hybrid drive fans show strongest brand affinity for Whataburger (9.05×), Inter Milan (17.41×), and Toyota Crown (26.21×) over the country average.

04

Where do Hybrid drive fans live in United States?

Hybrid drive fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hybrid drive fans also like?

Beyond Hybrid drive itself, the audience over-indexes on Inter Milan (17.41×), Toyota Crown (26.21×), FIFA Club World Cup (20×), and Borussia Dortmund (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Hybrid drive audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hybrid drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →