Rascasse Audience Intelligence

News satire Audience in United States

A data profile of the people who buy, follow and care about News satire in United States — modelled from more than twelve digital signal sources. News satire has an estimated audience of 2,310,650 people in United States.

#5859among Topic in United States#83in News

The average News satire fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sex and the City, Real Time with Bill Maher, Political satire, with strongest over-indexing on Sex and the City (14.42× the country average).

Demographically, the News satire audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

The typical News satire fan in United States is balanced, around 42.3 years old, with strong Individualism tendencies and a notable affinity for Sex and the City.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the News satire profile in United States.

Audience size
2.3M
in United States
Gender
48.0%♀
52.0% male
Age
42.3
average years
Country rank
#12687
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of News satire fans

48.0% are female, 52.0% are male, average age 42.3.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for News satire audience in United States
MetricValue
Female48.0%
Male52.0%
Average age42.3
Estimated audience size2,310,650
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the News satire audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3917%
40-4920%
50+31%
Fig. 04

Worldwide distribution

38.3%

of the worldwide News satire audience comes from United States.

Worldwide audience distribution share by country for News satire
CountryShare
United States38.3%
United Kingdom6.1%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the News satire audience in United States is strongest.

Fig. 05

Top regions by affinity

News satire fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K1.30×
02Vermont~5K1.22×
03North Dakota~6K1.20×
04South Dakota~6K1.16×
05Montana~7K1.12×
06Delaware~7K1.08×
07Nebraska~10K1.07×
08Rhode Island~8K1.07×
09Washington, District of Columbia~7K1.06×
10West Virginia~10K1.05×
11Hawaii~10K1.05×
12Maine~9K1.05×
13New Hampshire~9K1.04×
14Idaho~10K1.02×
15New Mexico~10K1.01×
16Mississippi~20K1.00×
17Arkansas~20K0.98×
18Tennessee~40K0.97×
19Utah~20K0.97×
20Iowa~20K0.97×
21Kansas~20K0.97×
22Oklahoma~20K0.96×
23Connecticut~20K0.96×
24Wisconsin~30K0.95×
25Louisiana~30K0.95×
26Kentucky~30K0.95×
27Nevada~20K0.95×
28Minnesota~30K0.94×
29Oregon~20K0.94×
30Missouri~30K0.93×
31South Carolina~30K0.93×
32Arizona~40K0.92×
33Indiana~40K0.92×
34Colorado~30K0.92×
35Washington~40K0.91×
36Massachusetts~40K0.91×
37Maryland~40K0.91×
38Michigan~50K0.90×
39New Jersey~50K0.89×
40Virginia~50K0.89×
41North Carolina~60K0.88×
42Ohio~60K0.87×
43Georgia~60K0.87×
44Pennsylvania~70K0.86×
45Illinois~70K0.85×
46New York~100K0.80×
47Florida~100K0.78×
48Texas~100K0.74×
49California~200K0.71×
Fig. 06

Affinity by region

Affinity by region — News satire, United States
0.71×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the News satire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for News satire audience
#·InterestCategoryAffinity×
01Last Week Tonight with John OliverMovies & TV40.06×
02Real Time with Bill MaherMovies & TV36.06×
03BoJack HorsemanMovies & TV26.01×
04Ohio UniversityBusiness & Career24.04×
05Political satireLiterature23.35×
06JohannesburgTravel & Leisure20.37×
07University of PittsburghBusiness & Career19.25×
08Tyler, The CreatorMusic & Radio17.02×
09Late-night talk showMovies & TV16.51×
10Sex and the CityMovies & TV14.42×
11Bob's BurgersMovies & TV13.82×
12Gilmore GirlsMovies & TV12.20×
13Duke UniversityBusiness & Career12.04×
14Trevor NoahMovies & TV11.74×
15Northwestern UniversityBusiness & Career9.40×
16Kendrick LamarMusic & Radio8.98×
17AtheismPolitics & Society8.30×
18The Washington PostNews4.79×
19Emmy AwardMovies & TV4.55×
20Sustainable energyHome & Garden4.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the News satire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by News satire audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.55×
SustainabilityBALANCE2.17×
PatriotismCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by News satire audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Pet OwnershipJOY0.78×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does News satire have in United States?

News satire has an estimated audience of 2,310,650 people in United States, concentrated in California and Texas.

02

What is the gender split and age of News satire fans?

48.0% of News satire fans are female, 52.0% are male, with an average age of 42.3 years.

03

Which brands do News satire fans like most?

News satire fans show strongest brand affinity for Sex and the City (14.42×), Real Time with Bill Maher (36.06×), and Political satire (23.35×) over the country average.

04

Where do News satire fans live in United States?

News satire fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do News satire fans also like?

Beyond News satire itself, the audience over-indexes on Real Time with Bill Maher (36.06×), Political satire (23.35×), Late-night talk show (16.51×), and BoJack Horseman (26.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See News satire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for News satire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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