News satire Audience in United States
News satire has an estimated audience of 2,310,650 people in United States. 48.0% are female, 52.0% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: PSV Eindhoven, Johannesburg, Sex and the City, Political satire, MSN.
The average News satire fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PSV Eindhoven, Johannesburg, Sex and the City, with strongest over-indexing on PSV Eindhoven (67.84× the country average). Demographically, the News satire audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.
Demographics of News satire fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 42.3 |
| Estimated audience size | 2,310,650 |
Audience persona
The typical News satire fan in United States is balanced, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for PSV Eindhoven.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 134,547 | 0.53× |
| Texas | 85,065 | 0.43× |
| New York | 76,215 | 0.59× |
| Florida | 75,425 | 0.48× |
| Illinois | 43,469 | 0.56× |
| Pennsylvania | 43,256 | 0.56× |
| Tennessee | 41,171 | 0.89× |
| Michigan | 41,036 | 0.68× |
| North Carolina | 39,212 | 0.56× |
| Ohio | 36,883 | 0.52× |
| Georgia | 36,733 | 0.52× |
| New Jersey | 35,338 | 0.6× |
| Washington | 32,453 | 0.7× |
| Virginia | 30,658 | 0.54× |
| Massachusetts | 30,396 | 0.67× |
| Wisconsin | 25,780 | 0.74× |
| Minnesota | 23,033 | 0.7× |
| Colorado | 22,191 | 0.61× |
| Missouri | 20,420 | 0.55× |
| Indiana | 19,914 | 0.47× |
| Maryland | 19,680 | 0.5× |
| Louisiana | 19,117 | 0.64× |
| Mississippi | 18,429 | 0.97× |
| Nebraska | 17,390 | 1.5× |
| Connecticut | 17,364 | 0.75× |
| Kentucky | 17,071 | 0.59× |
| Utah | 16,922 | 0.82× |
| Arkansas | 16,372 | 0.86× |
| Oklahoma | 16,011 | 0.62× |
| South Carolina | 15,629 | 0.45× |
| West Virginia | 15,214 | 1.41× |
| Oregon | 15,021 | 0.57× |
| Hawaii | 14,540 | 1.46× |
| Iowa | 14,453 | 0.76× |
| Kansas | 14,053 | 0.77× |
| Idaho | 14,050 | 1.21× |
| Montana | 13,235 | 2.06× |
| Nevada | 13,186 | 0.59× |
| South Dakota | 13,064 | 2.45× |
| North Dakota | 12,720 | 2.68× |
| New Hampshire | 12,536 | 1.38× |
| Arizona | 12,413 | 0.26× |
| Wyoming | 12,307 | 3.59× |
| New Mexico | 12,211 | 1.05× |
| Rhode Island | 12,105 | 1.65× |
| Maine | 12,098 | 1.46× |
| Vermont | 11,906 | 2.94× |
| Delaware | 10,840 | 1.7× |
| Washington, District of Columbia | 9,784 | 1.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 67.84× | Sports |
| Johannesburg | 21.24× | Travel & Leisure |
| Sex and the City | 7.48× | Movies & TV |
| Political satire | 18.18× | Literature |
| MSN | 4.22× | News |
| Kristen Schaal | 27.65× | Movies & TV |
| Tyler, The Creator | 11.62× | Music & Radio |
| Chuck Norris | 5.74× | Movies & TV |
| Real Time with Bill Maher | 18.52× | Movies & TV |
| Gina Carano | 13.05× | Movies & TV |
| Late-night talk show | 9.58× | Movies & TV |
| Planet Fitness | 2.89× | Sports |
| University of California, Los Angeles | 8.38× | Business & Career |
| Michigan State University | 10.22× | Business & Career |
| The Washington Post | 4.79× | News |
| University of Pittsburgh | 19.43× | Business & Career |
| BoJack Horseman | 13.1× | Movies & TV |
| Dots (video game) | 17.67× | Games |
| Metaphysics | 3.71× | Business & Career |
| Anime and manga fandom | 3.92× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.96 |
| Tradition | CONSERVATISM | 1.82 |
| Individualism | JOY | 1.68 |
| Early Adopter Mentality | POWER | 1.68 |
| Community Orientation | OPEN | 1.54 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| United Kingdom | 6.1% |
| Canada | 5.5% |
See News satire audiences in other countries
More News audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does News satire have in United States?
News satire has an estimated audience of 2,310,650 people in United States, concentrated in California and Texas.
What is the gender split and age of News satire fans?
48.0% of News satire fans are female, 52.0% are male, with an average age of 42.3 years.
Which brands do News satire fans like most?
News satire fans show strongest brand affinity for PSV Eindhoven (67.84×), Johannesburg (21.24×), and Sex and the City (7.48×) over the country average.
Where do News satire fans live in United States?
News satire fans in United States are most concentrated in California (reach 134,547), Texas (reach 85,065), and New York (reach 76,215). These three regions account for the largest share of the active audience.
What other brands do News satire fans also like?
Beyond News satire itself, the audience over-indexes on Johannesburg (21.24×), Sex and the City (7.48×), Political satire (18.18×), and MSN (4.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for News satire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.