Rascasse Audience Intelligence

University of California, Irvine Audience in United States

Name: University of California, Irvine — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of California, Irvine in United States — modelled from more than twelve digital signal sources. University of California, Irvine has an estimated audience of 749,446 people in United States.

#176among University in United States #2722among POI in United States #1803in Business & Career

The average University of California, Irvine fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include University of California, Berkeley, University of Southern California, Duke University, with strongest over-indexing on University of California, Berkeley (34.69× the country average).

Demographically, the University of California, Irvine audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of California, Irvine fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for University of California, Berkeley.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of California, Irvine profile in United States.

Audience size

749K

in United States

Gender

55.5%♀

44.5% male

Age

36.9

average years

Country rank

#28660

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of California, Irvine fans

55.5% are female, 44.5% are male, average age 36.9.

Fig. 02

Gender split

55.5%

Female

44.5%

Male

Demographic split for University of California, Irvine audience in United States
Metric	Value
Female	55.5%
Male	44.5%
Average age	36.9
Estimated audience size	749,446

Fig. 03

Age distribution

Age distribution of the University of California, Irvine audience in United States
Age bracket	Share	%
16-19		32%
20-29		17%
30-39		14%
40-49		16%
50+		22%

Fig. 04

Worldwide distribution

67.7%

of the worldwide University of California, Irvine audience comes from United States.

Worldwide audience distribution share by country for University of California, Irvine
Country	Share
United States	67.7%
United Kingdom	4.4%
India	4.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of California, Irvine audience in United States is strongest.

Fig. 05

Top regions by affinity

University of California, Irvine fans by region: top regions in United States
#	Region	Reach	×
01	California	~600K	16.78×
02	Hawaii	~9K	2.80×
03	Washington	~20K	1.56×
04	Washington, District of Columbia	~3K	1.41×
05	Oregon	~10K	1.22×
06	Nevada	~8K	1.15×
07	Massachusetts	~20K	1.14×
08	Colorado	~10K	1.04×
09	Arizona	~20K	1.01×
10	Connecticut	~7K	0.94×
11	Maryland	~10K	0.93×
12	Illinois	~20K	0.92×
13	Virginia	~20K	0.90×
14	Utah	~6K	0.88×
15	New Mexico	~3K	0.88×
16	Alaska	~1K	0.86×
17	Vermont	~1K	0.86×
18	Rhode Island	~2K	0.83×
19	North Dakota	~1K	0.83×
20	Idaho	~3K	0.82×
21	Montana	~2K	0.82×
22	South Dakota	~1K	0.82×
23	New Jersey	~20K	0.80×
24	New Hampshire	~2K	0.79×
25	Delaware	~2K	0.79×
26	New York	~30K	0.77×
27	Minnesota	~8K	0.76×
28	West Virginia	~3K	0.76×
29	Iowa	~5K	0.75×
30	Maine	~2K	0.75×
31	Kansas	~4K	0.73×
32	Nebraska	~3K	0.73×
33	Missouri	~8K	0.69×
34	Pennsylvania	~20K	0.68×
35	Mississippi	~4K	0.68×
36	Texas	~40K	0.67×
37	Arkansas	~4K	0.67×
38	Louisiana	~6K	0.66×
39	Wisconsin	~7K	0.65×
40	Oklahoma	~5K	0.63×
41	Michigan	~10K	0.62×
42	Georgia	~10K	0.60×
43	North Carolina	~10K	0.59×
44	Indiana	~8K	0.59×
45	Kentucky	~6K	0.59×
46	Tennessee	~9K	0.57×
47	Alabama	~6K	0.57×
48	Ohio	~10K	0.55×
49	South Carolina	~6K	0.55×
50	Florida	~30K	0.50×

Affinity by region — University of California, Irvine, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of California, Irvine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of California, Irvine audience
#	Interest	Category	×
01	University of Pittsburgh	Business & Career	34.72×
02	University of California, Berkeley	Business & Career	34.69×
03	Ohio University	Business & Career	34.21×
04	Carnegie Mellon University	Business & Career	27.29×
05	University of Southern California	Business & Career	25.91×
06	Duke University	Business & Career	25.12×
07	Princeton University	Business & Career	23.04×
08	University of Washington	Business & Career	20.14×
09	University of Houston	Business & Career	19.73×
10	Columbia University	Business & Career	19.02×
11	University of Wisconsin–Madison	Business & Career	18.98×
12	University of California	Business & Career	18.41×
13	Cornell University	Business & Career	16.83×
14	Leighton Meester	Movies & TV	15.33×
15	University of Florida	Business & Career	12.23×
16	University of Texas at Austin	Business & Career	8.92×
17	Boho-chic	Fashion & Accessoires	7.49×
18	ULTA Beauty	Beauty & Wellness	4.29×
19	College	Business & Career	3.97×
20	Planet Fitness	Sports	3.17×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of California, Irvine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of California, Irvine audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	2.28×
Price Sensitivity	PREMIUM	1.76×
Mindfulness	BALANCE	1.60×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of California, Irvine audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.63×
Tradition	CONSERVATISM	0.81×
Design Affinity	PREMIUM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of California, Irvine have in United States?

University of California, Irvine has an estimated audience of 749,446 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Irvine fans?

55.5% of University of California, Irvine fans are female, 44.5% are male, with an average age of 36.9 years.

Which brands do University of California, Irvine fans like most?

University of California, Irvine fans show strongest brand affinity for University of California, Berkeley (34.69×), University of Southern California (25.91×), and Duke University (25.12×) over the country average.

Where do University of California, Irvine fans live in United States?

University of California, Irvine fans in United States are most concentrated in California (reach ~600K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do University of California, Irvine fans also like?

Beyond University of California, Irvine itself, the audience over-indexes on University of Southern California (25.91×), Duke University (25.12×), Columbia University (19.02×), and University of Pittsburgh (34.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See University of California, Irvine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Irvine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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