University of California, Irvine Audience in United States

Demographics of University of California, Irvine fans

Audience persona

The typical University of California, Irvine fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Bonnaroo Music Festival.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of California, Irvine audiences in other countries

• University of California, Irvine — Germany
• University of California, Irvine — United Kingdom
• University of California, Irvine — France
• University of California, Irvine — Italy
• University of California, Irvine — Spain
• University of California, Irvine — Brazil
• University of California, Irvine — Japan
• University of California, Irvine — South Korea
• University of California, Irvine — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of California, Irvine have in United States?

University of California, Irvine has an estimated audience of 749,446 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Irvine fans?

55.5% of University of California, Irvine fans are female, 44.5% are male, with an average age of 36.9 years.

Which brands do University of California, Irvine fans like most?

University of California, Irvine fans show strongest brand affinity for Bonnaroo Music Festival (18.67×), University of Waterloo (50.12×), and University of Southern California (17.93×) over the country average.

Where do University of California, Irvine fans live in United States?

University of California, Irvine fans in United States are most concentrated in California (reach 562,085), Texas (reach 48,293), and New York (reach 36,924). These three regions account for the largest share of the active audience.

What other brands do University of California, Irvine fans also like?

Beyond University of California, Irvine itself, the audience over-indexes on University of Waterloo (50.12×), University of Southern California (17.93×), University of Pittsburgh (29.1×), and University of California (17.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Irvine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.