University of California, Irvine Audience in United States

University of California, Irvine logo

University of California, Irvine has an estimated audience of 749,446 people in United States. 55.5% are female, 44.5% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Ian Bremmer, Sinaloa, Keegan Bradley, Nebraska Cornhuskers football, JC Whitney.

The average University of California, Irvine fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ian Bremmer, Sinaloa, Keegan Bradley, with strongest over-indexing on Ian Bremmer (53.24× the country average). Demographically, the University of California, Irvine audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of California, Irvine fans

Demographic split for University of California, Irvine audience in United States
MetricValue
Female55.5%
Male44.5%
Average age36.9
Estimated audience size749,446

Audience persona

The typical University of California, Irvine fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Ian Bremmer.

Top regions in United States

Top regions ranked by reach for University of California, Irvine in United States
RegionReachAffinity
California562,08512.48×
Texas48,2930.75×
New York36,9240.88×
Florida26,7980.53×
Illinois26,2461.05×
Washington26,2221.74×
Virginia18,4871.01×
Massachusetts18,4451.25×
Pennsylvania18,0790.72×
New Jersey17,0320.89×
Arizona16,5971.08×
Georgia14,6400.63×
North Carolina14,4830.64×
Maryland13,4041.04×
Colorado13,1341.11×
Ohio12,9260.56×
Michigan12,4010.63×
Oregon11,6651.36×
Nevada9,3801.29×
Hawaii9,1182.83×
Minnesota8,6830.81×
Missouri8,4790.7×
Tennessee7,7830.52×
Connecticut7,7411.03×
Indiana7,4950.55×
Wisconsin7,1310.63×
Utah6,0340.9×
Louisiana5,7200.59×
South Carolina4,5310.4×
Alabama4,4060.42×
Kentucky4,1980.45×
Oklahoma4,1830.5×
Iowa3,9430.64×
Kansas3,7380.63×
Washington, District of Columbia3,6971.64×
New Mexico3,0930.82×
Arkansas2,8630.46×
Idaho2,8560.76×
Mississippi2,2600.37×
Nebraska2,1220.56×
New Hampshire1,8620.63×
Rhode Island1,5650.66×
Montana1,3150.63×
Maine1,3140.49×
West Virginia1,1890.34×
Delaware1,1270.55×
Alaska9350.58×
Vermont7270.55×
South Dakota6380.37×
North Dakota6120.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of California, Irvine audience
BrandAffinityCategory
Ian Bremmer53.24×Politics & Society
Sinaloa4.95×Travel & Leisure
Keegan Bradley9.97×Sports
Nebraska Cornhuskers football4.21×Sports
JC Whitney18.67×Shopping
Jesse Plemons3.77×Movies & TV
The Kessler27.91×Arts & Culture
JDSU2.56×Business & Career
Jaws4.38×Movies & TV
Queens College, City University of New York5.41×Business & Career
Iowa Lottery7.43×Games
Bank account1.55×Business & Career
Monogram2.38×Home & Garden
Urban horticulture2.06×Home & Garden
Home staging2.94×Home & Garden
Mangaka2.12×Literature
Halsey, Oregon4.06×Travel & Leisure
Tierra Cali3.54×Travel & Leisure
The Ice Queen15.02×Literature
Grammarly2.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of California, Irvine audience
TraitClusterScore
SustainabilityBALANCE1.6
Early Adopter MentalityPOWER1.24
Price SensitivityPREMIUM1.14
MindfulnessBALANCE1.12
Pet OwnershipJOY1.12
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for University of California, Irvine
CountryShare
United States67.7%
United Kingdom4.4%
India4.3%

See University of California, Irvine audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of California, Irvine have in United States?

University of California, Irvine has an estimated audience of 749,446 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Irvine fans?

55.5% of University of California, Irvine fans are female, 44.5% are male, with an average age of 36.9 years.

Which brands do University of California, Irvine fans like most?

University of California, Irvine fans show strongest brand affinity for Ian Bremmer (53.24×), Sinaloa (4.95×), and Keegan Bradley (9.97×) over the country average.

Where do University of California, Irvine fans live in United States?

University of California, Irvine fans in United States are most concentrated in California (reach 562,085), Texas (reach 48,293), and New York (reach 36,924). These three regions account for the largest share of the active audience.

What other brands do University of California, Irvine fans also like?

Beyond University of California, Irvine itself, the audience over-indexes on Sinaloa (4.95×), Keegan Bradley (9.97×), Nebraska Cornhuskers football (4.21×), and JC Whitney (18.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Irvine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.