University of California, Irvine Audience in United States

University of California, Irvine has an estimated audience of 749,446 people in United States. 55.5% are female, 44.5% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Ian Bremmer, Sinaloa, Keegan Bradley, Nebraska Cornhuskers football, JC Whitney.
The average University of California, Irvine fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ian Bremmer, Sinaloa, Keegan Bradley, with strongest over-indexing on Ian Bremmer (53.24× the country average). Demographically, the University of California, Irvine audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of California, Irvine fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 36.9 |
| Estimated audience size | 749,446 |
Audience persona
The typical University of California, Irvine fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Ian Bremmer.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 562,085 | 12.48× |
| Texas | 48,293 | 0.75× |
| New York | 36,924 | 0.88× |
| Florida | 26,798 | 0.53× |
| Illinois | 26,246 | 1.05× |
| Washington | 26,222 | 1.74× |
| Virginia | 18,487 | 1.01× |
| Massachusetts | 18,445 | 1.25× |
| Pennsylvania | 18,079 | 0.72× |
| New Jersey | 17,032 | 0.89× |
| Arizona | 16,597 | 1.08× |
| Georgia | 14,640 | 0.63× |
| North Carolina | 14,483 | 0.64× |
| Maryland | 13,404 | 1.04× |
| Colorado | 13,134 | 1.11× |
| Ohio | 12,926 | 0.56× |
| Michigan | 12,401 | 0.63× |
| Oregon | 11,665 | 1.36× |
| Nevada | 9,380 | 1.29× |
| Hawaii | 9,118 | 2.83× |
| Minnesota | 8,683 | 0.81× |
| Missouri | 8,479 | 0.7× |
| Tennessee | 7,783 | 0.52× |
| Connecticut | 7,741 | 1.03× |
| Indiana | 7,495 | 0.55× |
| Wisconsin | 7,131 | 0.63× |
| Utah | 6,034 | 0.9× |
| Louisiana | 5,720 | 0.59× |
| South Carolina | 4,531 | 0.4× |
| Alabama | 4,406 | 0.42× |
| Kentucky | 4,198 | 0.45× |
| Oklahoma | 4,183 | 0.5× |
| Iowa | 3,943 | 0.64× |
| Kansas | 3,738 | 0.63× |
| Washington, District of Columbia | 3,697 | 1.64× |
| New Mexico | 3,093 | 0.82× |
| Arkansas | 2,863 | 0.46× |
| Idaho | 2,856 | 0.76× |
| Mississippi | 2,260 | 0.37× |
| Nebraska | 2,122 | 0.56× |
| New Hampshire | 1,862 | 0.63× |
| Rhode Island | 1,565 | 0.66× |
| Montana | 1,315 | 0.63× |
| Maine | 1,314 | 0.49× |
| West Virginia | 1,189 | 0.34× |
| Delaware | 1,127 | 0.55× |
| Alaska | 935 | 0.58× |
| Vermont | 727 | 0.55× |
| South Dakota | 638 | 0.37× |
| North Dakota | 612 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ian Bremmer | 53.24× | Politics & Society |
| Sinaloa | 4.95× | Travel & Leisure |
| Keegan Bradley | 9.97× | Sports |
| Nebraska Cornhuskers football | 4.21× | Sports |
| JC Whitney | 18.67× | Shopping |
| Jesse Plemons | 3.77× | Movies & TV |
| The Kessler | 27.91× | Arts & Culture |
| JDSU | 2.56× | Business & Career |
| Jaws | 4.38× | Movies & TV |
| Queens College, City University of New York | 5.41× | Business & Career |
| Iowa Lottery | 7.43× | Games |
| Bank account | 1.55× | Business & Career |
| Monogram | 2.38× | Home & Garden |
| Urban horticulture | 2.06× | Home & Garden |
| Home staging | 2.94× | Home & Garden |
| Mangaka | 2.12× | Literature |
| Halsey, Oregon | 4.06× | Travel & Leisure |
| Tierra Cali | 3.54× | Travel & Leisure |
| The Ice Queen | 15.02× | Literature |
| Grammarly | 2.09× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.6 |
| Early Adopter Mentality | POWER | 1.24 |
| Price Sensitivity | PREMIUM | 1.14 |
| Mindfulness | BALANCE | 1.12 |
| Pet Ownership | JOY | 1.12 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.7% |
| United Kingdom | 4.4% |
| India | 4.3% |
See University of California, Irvine audiences in other countries
- University of California, Irvine — Germany
- University of California, Irvine — United Kingdom
- University of California, Irvine — France
- University of California, Irvine — Italy
- University of California, Irvine — Spain
- University of California, Irvine — Brazil
- University of California, Irvine — Japan
- University of California, Irvine — South Korea
- University of California, Irvine — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of California, Irvine have in United States?
University of California, Irvine has an estimated audience of 749,446 people in United States, concentrated in California and Texas.
What is the gender split and age of University of California, Irvine fans?
55.5% of University of California, Irvine fans are female, 44.5% are male, with an average age of 36.9 years.
Which brands do University of California, Irvine fans like most?
University of California, Irvine fans show strongest brand affinity for Ian Bremmer (53.24×), Sinaloa (4.95×), and Keegan Bradley (9.97×) over the country average.
Where do University of California, Irvine fans live in United States?
University of California, Irvine fans in United States are most concentrated in California (reach 562,085), Texas (reach 48,293), and New York (reach 36,924). These three regions account for the largest share of the active audience.
What other brands do University of California, Irvine fans also like?
Beyond University of California, Irvine itself, the audience over-indexes on Sinaloa (4.95×), Keegan Bradley (9.97×), Nebraska Cornhuskers football (4.21×), and JC Whitney (18.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of California, Irvine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.